How can housing enterprises improve quality, reduce costs and increase efficiency? -Improve quality.

To optimize the company's business model and development model, it depends on whether the model can still work in the current environment. For example, in the past, "industry+real estate", "commerce+real estate" and "cultural tourism+real estate", do the core factors of these models still exist in the region where the enterprise is located in the current industry environment? Is the prerequisite still valid?

For example, the business model of many companies is based on the premise of high speed and high profit of housing, and other industries are used for land acquisition and premium. When these premises disappear, if we don't look at the adjustment in time, we may accidentally fall into a quagmire.

2. Investment quality

In the environment of low profit and low fault tolerance, investment needs to be more cautious, and careless decision-making may lead to total loss.

Need to raise investment standards. The expectation of market judgment needs to be strictly controlled, and the caliber of profit calculation model needs to be conservative, especially the calculation of parking spaces and shops.

A stricter investment decision-making process is needed. First of all, it is necessary to increase the decision-making power of project investment, strengthen data research, on-site investigation and comprehensive demonstration before decision-making, especially to fully evaluate investment risks; Resolutely overcome the decision-making by patting the head, making decisions by feeling, and listening to reports.

Investment decisions should consider not only the quality of the project, but also the internal affordability. Such as: cautiously investing in unfamiliar areas; Carefully invest in projects that are beyond your ability and control; Carefully invest in projects that are not done by suitable teams; Not in line with the strategic direction; Too much cash flow, too long time, careful investment, etc.

3. Product/service quality

The industry has changed from seller's market to buyer's market. The quality of products and services has become the core competitive factor of the industry.

Chairman Chen Dongxu of Dongtou said: The real estate industry has entered a new cycle and a new normal. How does Dongtou Real Estate build a winning road under the guidance of the concept of "meeting people's needs for a better life"? I think this is: from the past "you can only choose the house I built" to the new era "I provide the life you need"

To do this, the key is to have in-depth research on regional customers, so as to control costs and use them in the cutting edge to create good products and services.

There is a need for deep and continuous innovation in products and services, which greatly changes the requirements for the team. Therefore, many enterprises may have to change many talents in product research and development, customs clearance and property management.

4. Talent quality

Talents reserved and selected for high growth and high mobility in the past may not be suitable for the present environment; In the past, some professional managers who relied on the rapid growth of the industry to swim naked have demonstrated their true ability. In the current environment, there are abundant talents in the market, which is a good time for talents to change cards and improve their quality.

In the past, the concept that more oil does not spoil vegetables was unsustainable. Cost-effective, pragmatic positioning, compaction workload and capability model derived from business model are the key points for selecting and replacing talents.

5. Operation quality

In operation and development, it needs to be profit-oriented. In the current environment, if we do not emphasize profitability, we may face losses in implementation. Therefore, it is necessary to optimize the mechanism, especially for small and medium-sized housing enterprises, many of which were unclear in the past, and to strengthen the ability of profit control.

At the same time, it is necessary to emphasize the reasonable growth rate. Enterprises should change from sprints to marathons in the past, and they should be sustainable, not flat. For example, Chairman Chen Dongxu of Dongtou put forward two ideas: First, it is more valuable and meaningful to run longer and have the ability of sustainable development; Second, if you don't sail against the current, you will retreat if you don't advance, and there is no way out. On the premise of ensuring cash flow and capital chain, we should have positive attitude, positive attitude and action.