In the era of digital economy, how to deal with enterprise informatization in the face of new technological changes?

On the whole, cloud computing, big data and AI have gradually moved towards people's lives, from personal information to the security and value of enterprise core data. Under the digital economy 2.0, data information, data applications and data assets have become the core of enterprise competitiveness. Using the new generation technology, enterprises can realize their own data capitalization and establish their own data mart through data mining, storage, calculation, analysis, intelligence and visualization.

In the process of traditional data center construction, the data deposited in enterprises are stored in a unified way, and then directly analyzed and displayed, which often ignores the process of data governance. In the process of data extraction and analysis, due to the inconsistency and inconsistency of business system, caliber and management dimension, the final analysis result is inaccurate and cannot effectively support the business decision of enterprises. Therefore, data standardization governance is the cornerstone of data capitalization, and internal data management standards, maintenance standards and docking standards are established to achieve disorder.

To sum up, in the wave of the digital economy era, data governance and data standardization are the necessary links to solidify enterprise data assets and precipitate enterprise data information, ensure that all business links and management caliber are unified and standardized, eliminate the dirty, chaotic and poor environment of internal redundant data and control data, lay a solid foundation for enterprise business decision analysis and deep application integration, and precipitate valuable and meaningful enterprise data assets and data values.

The McKinsey Global Institute (MGI) report "China in the Digital Age: Building a New Economy with Global Competitiveness" points out that with the advancement of digitalization, all walks of life are constantly expanding the application scope of digital technology, and a new wave of digitalization has arrived. The three driving forces of digitalization-disintermediation, decentralization and dematerialization-may transform and create 65,438+00% to 45% of the total industry income by 2030, and enhance the efficiency, productivity and global competitiveness of China enterprises. 22% of the global GDP comes from the digital economy. The scale of digital economy in China is 2.258 billion yuan, accounting for 30.3% of GDP, ranking second in the world. Bain (Bain &; Company) predicts that by 2020, the global digital economy will reach $90 trillion, which is more than twice the total GDP of the world's three major economies (the United States, China and Japan) predicted by the World Economic Information Network in 2020.

Under the digital economy 2.0, digital technology and data application will become the core foundation of future business. With the help of technologies such as data mining, analytical modeling, data marts, computing processing, intelligence and visualization, and through the "future business of data intelligent trading scenarios", we re-examine and think about the future business paradigm and business operation from the perspective of the digital universe, and redefine assets, infrastructure and production factors.

At present, products, equipment, the whole production line and factory infrastructure can be presented digitally through the "digital twin" technology. Leading enterprises are adopting a series of advanced technologies to realize the digitalization of production and even the whole supply chain. These technologies include big data analysis solutions, end-to-end real-time planning and interconnection, manufacturing execution system (MES), automatic control system, cooperative robot, digital pairing or augmented reality. With these technologies, the operational efficiency of enterprises can be improved and highly customized products can be mass-produced. However, in order to realize smart factories, enterprises need to connect with the supply chain ecosystem and users in real time, and make smarter decisions through predictive data analysis and machine learning.

Data is the core of digital factory, and data analysis and system interconnection integration become the key. Through sensors, the future digital factory can generate massive data. With the continuous improvement of data integration and storage technology, real-time integration of digital factory and supply chain ecosystem becomes possible. Many enterprises have adopted network technology. Through MES and other technologies, the data on the frequency identification chip is read by sensors and transmitted to the data platform, connecting parts, machines, production management, transport vehicles, workers and even products. For example, bosch rexroth has launched a global pilot of frequency identification and tracking technology in Humboldt factory. In the future, digital factories will be able to plan various maintenance and shutdown arrangements during production under the condition of insufficient customer demand, thus optimizing profit margins; Realizing the comprehensive interconnection between the factory and the whole enterprise ecosystem and realizing the intelligent utilization of information will become an indispensable option for enterprises to maintain their competitiveness. Artificial intelligence and data analysis are the driving forces of digital factories, and intelligent factory enterprises have adopted intelligent algorithms to make more reasonable operational decisions.

The era of "internet plus" is an era in which opportunities and challenges coexist. Enterprise information architecture is more open and diversified, and the transformation of traditional enterprises needs a powerful Pass platform to support complex business. Inspur GSP+ enterprise Internet open platform is oriented to enterprise information centers, ISVs and partners, which can help enterprises realize business agility, comprehensive interconnection and application intelligence, accelerate the digital transformation process of enterprises, and build a rich enterprise application ecosystem.

In the era of digital economy, new technologies and new models emerge one after another. How will the future develop? Based on recent hot topics, the following are my thoughts on the development of digital economy.

With the continuous maturity of new technologies, AR, VR, artificial intelligence, etc. It is being gradually applied to various industries, and all industries have been impacted by digitalization. The only difference is time and influence.

However, facing the irreversible challenge of the tide of the times, enterprises must think about digitalization and their future development if they want to go further.

First, the new trend of digital economy

1, industrial cross-border business

Cross-border business is nothing new. From robots in Country Garden, pigs in Netease, oranges in Nongfu Spring, Alibaba's transformation into manufacturing, and Pinduoduo's transformation into agriculture, etc ..., various industry giants have diversified their businesses and sought new engines.

From internet companies raising pigs to real estate development robots, these companies are constantly breaking boundaries and reaching other fields. The reason is that we can't look at them from the perspective of a pure internet company.

2. The platform is highly monopolized+brand cross-border cooperation.

With the vigorous development of digital economy, the rising traffic platform has become the most widely used and influential economic form. In the process of the rise of the super platform, not only has it gained a "unique" market position in some fields, but monopoly has gradually become the norm.

With the help of the powerful momentum of the Internet and the strength of private car owners, Didi successfully killed a bloody road. Didi's online booking model has shaken the taxi industry in China, becoming a super unicorn company in China's technology industry and the largest travel platform in the world. At present, Didi Chuxing announced that the monthly users in China exceeded 400 million in June 5438+ 10, and it continues to grow.

The trend from industry monopoly to platform monopoly, from small regional monopoly to large regional monopoly leads to more and more fierce platform competition, more and more refined user stratification, and higher acquisition cost and service cost for individual users. Therefore, in order to save traffic costs, brands began to "do things", so more and more brands began to cross-border cooperation.

For example, Chow Tai Fook and Wahaha, People's Daily and Li Ning. At first, it was just a joint name of a classic brand and IP. Later, it became a cross-border joint name of unrelated brands. In fact, enterprises just want to broaden the brand exposure channels and attract consumers' attention. With the help of joint activities, we will further expose product information to others in the circle, increase brand attention and drain product sales.

Nowadays, the wave of digital economy is impacting all industries and pushing everyone, enterprises and even the government forward.

3. Product evolution+advertising evolution

Viya 20 19, the guiding turnover during the Double Eleven period exceeded 2 billion. The highest turnover of one-day live broadcast guidance exceeds 65.438+0 billion. What is this concept? There is a financial requirement for China company to go public: the accumulated net operating cash flow in the first three years of issuance exceeds 50 million yuan or the accumulated operating income exceeds 300 million yuan. Moreover, Viya's single-day delivery record exceeds that of a listed company. In 2065438+2009 alone, the total turnover of Weiya's goods was 30 billion.

KOL live broadcast has created a brand-new marketing model for traditional brands and supply chain enterprises, further promoted the upgrading of business ecology and extended the sales links in different directions. At this time, it is KOL, not the enterprise, that decides to return some products.

The evolution of advertising is more about using content marketing to create explosive points. Compared with traditional advertising methods, advertising on the Internet platform is a completely different situation.

4. Changes of founders

The personal label of the founder of an enterprise is becoming more and more important. Nowadays, many new brands are mostly linked to personal IP and personal settings. It can be said that the founder's personality tag will not be less important than the current star tag.

Second, consumers become lazy.

1, uncooked food

After 90 and 00, it gradually became the main consumer, and several obvious consumption characteristics can be seen:

(1), more and more houses

(2), more and more lazy

Busy at work, no time.

For example, cooking, either you can't cook, you don't want to cook, or you are too busy to have time at all. So the best way is to order takeout, which is the most convenient and quick.

The most obvious place is that WeChat Pay launched the payment function later than Alipay. However, WeChat Pay defeated Alipay in just one or two years. Because people are lazy, we use WeChat most of the time, but if we pay with Alipay, we need to change the interface and walk a few more steps, but it will only take a few seconds, and you are too lazy to do it.

2. Aunt who doesn't go to the vegetable market

The emergence of the epidemic has turned a "small" community group purchase into a giant war. Why? Because fresh vegetables are the most frequent consumer goods in the family, and they are also an essential element in the daily life of ordinary people.

Community group buying can be delivered to customers quickly the next day after placing an order on the same day. This convenience is more convenient for these "lazy people"

In addition, this year's epidemic has further aggravated the rapid development of this model. For a time, Internet giants such as Meituan, Didi, Pinduoduo, JD.COM and so on personally went off and staged an all-star version of community group buying. Not only the Internet tycoons are full of blood, but also the capital is crazy. In just a few months, nearly 10 billion funds have come in to share this trillion-dollar market.

To sum up:

1, not broken, not standing

If an enterprise wants to make progress, it must have unbreakable thinking and the courage to break the old system, so as to introduce new thinking and ways.

The development of enterprises is closely related to the courage to change and subvert thinking. Dare to break through to win opportunities and have more opportunities.

You can't stand still. Nowadays, change is the mainstream of development. Follow the development trend of the times and the market, embrace change, accept change and learn from it.

Step 2 take immediate action

How to expand rapidly in a fully competitive market? Now is an era of refined operation of the Internet. It is very important to be a market segment and a category pioneer. Basically, in many industries, we often remember the 1 number of this industry. But these are the pioneers of this category, even pioneers.

In the Internet age, the cost of communication has become lower, and the advantage of being a pioneer is very great. Think big, start small, and aim at a category. We must do differentiated content, break through traditional thinking and methods, and dare to try new methods.