Bottled water business is really hard to do (bottled water 3.3 yuan)

Recently, a water selling station in Beijing was exposed as "fake" by the media, and law enforcement officers found a large number of sealing labels printed with various brand-name mineral water at the water selling place. The person in charge of the water selling station confessed to his illegal behavior and demonstrated how to falsify for law enforcement officers on the spot. He first bought local bottled water at a low price from other sites, then took off the original seal at his own site, sealed it with a brand-name seal, and finally sold it to the person who ordered the water. The man said that he did this because the asking price of the water orderer was too low and the profit of the water station was too small.

In layman's view, the cost of pure water is very low, although the price is not high, but the profit is still great. However, big profits are only for some well-known brands. For some local small bottled water brands, business is really getting harder and harder. At present, although the domestic bottled water market is very large, it is monopolized by several well-known brands. Coupled with the low price of bottled water, it is difficult for small brands to compete by means of price reduction, so they have to make the best choice.

The price of bottled water for small brands is only about three yuan, while bottled water for big brands can be sold for twenty or thirty yuan. As a special commodity, pure water cannot be judged by its taste, but by its external label. This is also the reason why "black-hearted" bosses dare to make fakes.

In fact, different bottled water is still very different. Big brands have sufficient funds, advanced filtration equipment, stricter product quality control and less impurities in water. Although the impurities in water will not have an instant impact on people's health, many people who drink water for a long time. With the increase of time, the impurities in the body will change qualitatively after accumulation, which increases the risk of diseases such as stones.

The reason why people order pure water instead of tap water is because there are requirements for the quality of water, but it may be harmful to health in the end, which is ironic. The behavior of the "black-hearted" boss has seriously damaged the legitimate rights and interests of consumers and intensified the malicious competition in the market. Other businesses will definitely follow suit when they see that it is profitable.

In fact, this behavior of "selling dog meat by hanging sheep's head" is also very serious in other industries, such as a digital factory famous for making knockoffs of major brands and a city famous for producing all kinds of fake shoes in Fujian. These fakes are all products for production. Long-term use will not harm the health of consumers except the "health" of capital.

However, as these "fake days" make money by selling fakes, they will upgrade their production equipment to make fakes more like real goods. Many consumers accidentally bought fakes with real money on the platform, wasting money in vain. More importantly, such behavior will bring down the whole industry and make it lose its original innovation and vitality. Big brands often have their own patents, and the counterfeit products they produce will reduce the sales of genuine products, which will naturally dampen the enthusiasm of genuine brands to improve technology.

When there are more and more fakes, brands will focus on how to prevent counterfeiting, and counterfeiting workshops will upgrade their technology to fight against brands. In such a tug-of-war, both sides consumed a lot of meaningless funds and energy. When the leading brand of an industry no longer puts improving quality and users' sense of use in the first place, then the industry will only be endless internal friction. This is also the underlying reason why relevant departments have vigorously cracked down on fraud.

The extremes meet, and many social platforms are full of "high imitation" and "real fragrance" remarks. Some young people regard buying fake goods as a sharp weapon to treat brand premium. What they don't know is that the short-term benefits are hurting the long-term benefits in the future. In fact, the best way to solve the problem is rational consumption, not excessive pursuit of brands, so that people will not buy fakes because they can't afford genuine ones. Will you buy the so-called "high imitation" because the genuine product is too expensive in your life?