Zhong Ding behind the cooperation between Longhu and Guangzhou.

For entering the Guangzhou urban renewal market, Longhu, who is inexperienced, intends to take a ride.

165438+ 10 15, Longhu Group announced that it had signed a strategic cooperation agreement with Zhengshi Holding Group. According to the agreement, the two sides will establish a long-term strategic relationship and cooperate in the urban renewal of Greater Bay Area's core cities.

Guangdong Zhengshi Holding Group Co., Ltd. is mysterious, and there is little information about it on the Internet.

According to the inquiry information, Zhengshi Holding Group was established in April 2065438+2004 with a registered capital of 50 million yuan, and its business scope includes the investment of its own funds. Enterprise management consulting services; Landscaping engineering services; Property management, etc.

At the same time, in addition to holding Guangzhou Zhengshi Urban Renewal Investment Co., Ltd., it also holds 50% equity of Guangdong Zhong Ding Urban Renewal Group Co., Ltd., while the remaining equity of Zhong Ding Urban Renewal Group belongs to Guangdong Zhong Ding Group Co., Ltd.

Positive potential and Zhong Ding

Zhong Ding Urban Renewal Group is a specialized urban and rural renewal company with the development orientation of "comprehensive urban and rural renewal operator", and its business covers urban renewal, rural revitalization, cultural tourism, industrial parks and other fields. Although Zhong Ding Group is not a local enterprise in Guangzhou, it has been operating in Yangcheng for many years.

As early as 20 1 1, Zhong Ding Urban Renewal Group participated in the renovation project of Hengsha Village in Huangpu District. In the first phase of the demolition project, Dingjun City and famous city were completed on 20 15, and houses were allocated by shaking beads, all of which were delivered to the villagers for use. 2065438+June 2007, the second phase of demolition kicked off.

On August 2nd, 20 18, Zhong Ding Urban Renewal Group signed the Framework Agreement on Cooperative Development and Construction of Urban Renewal Project with Knowledge City (Guangzhou) Investment Group and Xinlong Town and Hejun Village in Huangpu District. In February this year, Zhong Ding and Knowledge City Group established a joint venture project company, which officially started the renovation of Hejun Village.

2019 65438+1On October 23rd, Zhong Ding Urban Renewal Group, together with Guangzhou Yonghe Construction and Development Co., Ltd., a subsidiary of Guangzhou High-tech Zone Investment Group, signed a cooperation framework agreement with Xinzhuang Community Economic Association, Yonghe Street, Huangpu District. In July, the old reform project department was unveiled.

At the same time, Guangdong Zhong Ding Group Co., Ltd. and Guangzhou Chuangyao Real Estate Development Co., Ltd., a subsidiary of Sunac China, formed a consortium and won the bid for the renovation project of Jinxing Village in Zengcheng District. It is reported that the future investment budget of the project will exceed 5 billion yuan.

So far, Zhong Ding Group has at least four old district reconstruction projects in different stages of development in Guangzhou.

Longhu bureau of old reform

Relatively speaking, Longhu Group has relatively little experience in urban renewal in Greater Bay Area.

It is understood that Longhu Group first entered Guangdong in 20 13. On February 30 of that year, Longhu won the commercial and residential plotNo.. N-08 reserve price10.46 million on the north bank of Desheng River, Daliang Street, Shunde. Although the plot originally belonged to the "three old" reconstruction plot on the north bank of Desheng River in Shunde New City, it was also the cultivated land released by completing the demolition and other steps.

20 14, 1 1, Longhu once again exchanged the old road for cultivated land, and spent 3.78 billion yuan to win two plots of Huamei Dairy Factory in Tianhe District, entering Guangzhou for the first time.

It was not until 20 16 that Longhu won the first urban renewal project in Greater Bay Area, and now it is named Longhu Chunjiang Tianxi.

Lin Jiaxing, deputy general manager of the World Bank in Guangzhou, believes that many investors are paying attention to Guangdong-Hong Kong-Macao Greater Bay Area, including some housing enterprises across the Yangtze River. "If you want to start the old reform quickly, it is a good idea to cooperate with local enterprises".

As far as the above-mentioned Jinxing Village is concerned, it is reported that Sunac China will be responsible for solving the fund part of the old reform, but its role is far from being as simple as that of a financial investor.

"You don't have to be a financial investor. This is not absolute. " Lin Jiaxing said that housing enterprises have many choices, some may be pure financial investors, some will participate in project development and future projects as actual traders, but many will directly intervene in the whole process of urban renewal.

Some industry analysts told Viewpoint Real Estate New Media: "The advantage of Longhu lies in product construction, brand and marketing. The old reform project requires a lot of running-in between the government and the villagers, and the cycle is long. It should not be what Longhu is good at. "

"At present, Guangzhou's urban renewal is very mature and the whole policy is very clear." Lin Jiaxing further said: "Many enterprises will choose to reorganize their own teams, as long as they update the person in charge of the team, have experience in urban renewal, or have relevant planning experience."

Another insider added: "Or if the team members have a certain government background, they can actually carry out their work."

It is understood that Monty is currently the deputy general manager of urban renewal of Longhu Guangzhou Company.

The list of leading bodies published by the Housing and Construction Bureau of Huangpu District of Guangzhou Development Zone Construction Bureau at the end of 20 17 shows that the chief engineer's name is also Monti, who is mainly in charge of real estate management, property management, housing security, housing management, housing management office, urban construction archives, rental office and housing management office.

If we make a reasonable guess, they may be the same person.

"The whole process of urban renewal has much to do with the government." Lin Jiaxing said, so if there are professional managers who understand the government's work process, it is actually very powerful to promote the whole project.

"Longhu has very mature experience in the development end, and there is no problem at all. But for the old reform, no matter some land information or the previous process, it is certain that such professional managers will be more clear. "

The above-mentioned industry analysts also agree that it is common for some former government workers to work in departments similar to developers' urban renewal after going to sea.

"Maybe urban renewal still needs to deal with government departments more. I think this should be the main reason. " He said.