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Seven ways to improve the output value of 4s shops (garages)
As the market continues to be weak, consumers are holding money for purchase, and poor sales lead to unprofitable sales. However, after-sales life is not easy. With the change of traffic, the construction of high-speed rail, the improvement of community service and the formation of people's online shopping habits, many things are done at home. There are fewer people going out and fewer natural cars. In previous years, a car entered the factory more than three times a year on average. Now one car enters the factory every year. The decrease in the number of stores leads to the decline in service profits, which makes 4S stores face very serious problems. How to quickly increase profits, the output value of accident vehicles is particularly important. So how to quickly increase the output value of accident vehicles? The following are some suggestions: first, open the parking lot business and cooperate with the security of the accident vehicle parking lot. If you find this brand of car, please inform the accident specialist to contact the customer as soon as possible. On holidays and rainy days, arrange special personnel to actively contact or patrol the parking lot when there are many people. At the same time, it has also established cooperation with the parking lot manager of large-scale property, and will give rewards as long as it provides information about the accident vehicles, whether they are repaired in the store or not. Second, strengthen the cooperation of beauty shops. 4S shops provide free maintenance vouchers and working hours vouchers to private beauty shops, so that private beauty shops can sell insurance in the name of 4S shops to meet the requirements of customers for renewal of insurance, and at the same time get some benefits. With the promotion of 4S shop renewal business, the accident output value can be increased accordingly; Customers of private beauty shops can also enjoy various free road rescue services in cities provided by 4S shops. Third, the insurance company will repair it. Insurance companies adopt proportional repair mode to cooperate, requiring insurance companies to link monthly or annual premiums with repair volume, strengthen cooperation with insurance companies, establish good relations with insurance companies, replace business, conclude contracts or agreements, and ensure the proportion of accident vehicle output value to total output value. 4. Grab the car from the insurance company, establish a good relationship with the insurance hotline operator of the insurance company and the accident car site loss assessment Commissioner, get the accident car information at the first time, ensure to arrive at the scene in time, and compete for the accident car business. Fifth, emphasize the customer's initiative to deliver the car. Set up a special post to be responsible for insurance claims, saving time and effort. On the dashboard of each insured vehicle, attach the contact number of the accident expert. Once an accident happens, notify the accident specialist as soon as possible, and provide on-site assistance, determine the damage claims, follow up and shorten the accident claim period. In the vehicle maintenance stage, establish a time control flow chart, from the approach, spare parts supply, maintenance service, each link, which day, when, who is responsible for who signed, if the standard time is exceeded, reverse accountability, improve the efficiency of accident vehicle maintenance. Six, insurance sales to buy insurance for new cars, quality products to send coupons, renewal, engine oil to send coupons, engine care and maintenance, trigger the purchase of insurance. Seven, the traffic police business should strengthen communication on weekdays, and establish contact with the local traffic police department. The traffic police will introduce the accident car into the store for repair and increase the output value. There are many sources of accident vehicles, no matter what kind, as long as they can come to the store, this is the purpose. Find the source of the accident car through various channels. By developing insurance business in franchise stores, including new insurance and renewal insurance, this is the way to lock in customers. It is the most fundamental way to let customers fully experience the service of franchise stores in the process of maintenance.
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