What are the profits and losses of the organizers of previous Olympic Games?

Before the Los Angeles 1984 Olympic Games, hosting the Olympic Games was basically a loss, and the host country regarded it more as an "image project". From 65438 to 0984, Los Angeles creatively put forward the new concept of "keeping the Olympics with the Olympics", which earned 250 million dollars and explained the new concept of sports industry to the world. Since 1984, people have paid more attention to the economic benefits brought by the Olympic Games. For more than 20 years, the cities hosting the Olympic Games have sold their own Olympic real estate.

1984 los Angeles Olympic games at that time, before 1984, the real estate market in California declined as a whole. Although the Olympic Games will be held soon, the previous losses have affected the depression of the real estate market. But after the first profitable Olympic Games in history, the real estate market in Los Angeles rose against the trend. The effect is as obvious as the wind blowing in the valley near the city.

1988 Before the Seoul Olympic Games, the old city of Seoul was very cramped, located in the north of the Han River. By hosting the Olympic Games, the airport was expanded, roads were renovated, the Han River was harnessed, and the urban environment was greatly improved. After the Olympic Games, the real estate market in Seoul has been rising, and the hot situation has continued until 1995. Because a large number of sports facilities for the Olympic Games are located in the south of the Han River, and a large number of athletes' villages, apartments and news centers are built, Jiangnan New District has become a symbol of new life, a new residential area and a bustling commercial area, and finally Jiangnan has become the main residential area in Seoul. It has created a brand-new Seoul New District and changed the urban layout of Seoul as a whole.

1992 Barcelona Olympic Games After this Olympic Games, people finally began to realize that there was a bubble in Olympic real estate. Because in 1986- 1993, the residential value in Barcelona rose by 250%-300%, then turned around and went down, and the decline was not reversed until 1998. This kind of ups and downs is probably the concept of the Olympic Games. During this period, many people made a fortune through real estate speculation, but many people failed to sell in time and were trapped after 1993. Of course, there is something to be proud of in such ups and downs. After the Olympic Games, the ranking of Barcelona in European cities rose from 10 to the seventh place.

1996 Atlanta Olympic Games has brought two new meanings of real estate: commercial real estate and suburban housing. Although the appreciation of real estate around the Olympic Park generally exceeds 30%. But more importantly, the old city center has been rebuilt on a large scale, and office buildings and commercial real estate have flourished. At this time, the income from investing in commercial real estate is more obvious. The advanced communication equipment and hotels left over during the Olympic Games made many conferences choose here, and Atlanta became the "conference city". In addition, after the Olympic Games, its follow-up effect is very obvious, the economy is growing steadily, and people's consumption confidence is greatly increased. If you bought a property in the suburbs, the result was that this residential form became a local hot spot, and even the suburban residence in Atlanta became one of the famous local tourist attractions.

Samaranch praised the Sydney Olympic Games in 2000 as the most perfect Olympic Games in history, and the house price in Sydney doubled because of the 2000 Olympic Games. From 1993 to 1999, the house prices in Sydney have been increasing for seven consecutive years, with an average annual increase of more than 10%. The land and house prices in some central areas and important areas in Sydney have even increased by more than 30%, especially in the surrounding areas near the main venue, which has more than doubled in the past three years, with an average increase of 30%.

The concept of the 2004 Athens Olympic Games has a far greater impact on the real estate market price in developing countries than in developed countries. The research of Jones Lanlasar Real Estate Investment Company in Athens shows that hosting the Olympic Games will have a long-term and far-reaching impact on the price of residential buildings near the Olympic venues. "According to the experience of the host cities of the previous four Olympic Games, the impact of the Olympic Games on the housing prices of Athens residents is far greater than that of Atlanta and Sydney."

Beijing Olympic Games

Jiang Xiaoyu, executive vice chairman of BOCOG, revealed to the outside world at the recent international media seminar that after adjustment, BOCOG has determined the Olympic budget as follows: the total revenue scale is 65.438+09.54 billion yuan (US$ 2.363 billion), the total expenditure scale is 65.438+09.465438 billion yuan (US$ 2.347 billion), and the surplus is 65.438+0.3. That is to say, by August 24th, 2008, when the 29th Olympic Games ended, Beijing sat down to take stock of its revenue and expenditure, and found that it had earned 654.38+300 million yuan.

However, some experts in the industry believe that 65.438+0.3 billion yuan is only a preliminary expectation. Due to the rapid economic development in China, the people with RMB 654.38+0.3 billion are more enthusiastic about the Olympic Games than the host countries of previous Olympic Games. The market development of the 2008 Olympic Games will be better than expected, so the profit will be even greater. So, how much can Beijing Olympic Games earn?

How to calculate the account of the Olympic Games?

The recent failure of the Athens Olympic Games has aroused widespread concern from all walks of life. Public opinion believes that the Athens Olympic Games cost tens of billions of dollars, resulting in a huge deficit. However, some experts in the industry have analyzed that a large part of these tens of billions of dollars belongs to the expenditure on infrastructure construction and environmental improvement in Athens, and the expenditure directly used for organizing the Olympic Games is not much.

"Urban infrastructure construction and environmental improvement are long-term measures and good things that benefit the people. We can't simply think that this part of the cost is also the cost of the Olympic Games. In fact, the settlement of the Athens Olympic Games has been completed, and * * * has spent 2.4 billion US dollars. " Experts said.

Jiang Xiaoyu, executive vice president of BOCOG, said that the Olympic economy is a big concept, covering many aspects and levels, and there are many "cards" to play. The first is the "sports meeting economy", that is, the investment and consumption directly related to hosting the Olympic Games. The second is to hold a city economic card. The third card is the managed national card. Hosting the Olympic Games will promote the economic development of China as a whole. The fourth card is China and World. Including cultural fever, economic fever, tourism fever, catering fever and so on.

Whether the Olympic Games can earn money, if it mainly refers to the revenue and expenditure of the organizing committee, is only a part of the sports meeting economy. What we usually call the 280 billion yuan Olympic economic cake, most of which belongs to the cost of urban infrastructure construction. The funds of the Organizing Committee are mainly used for the organization and operation of the Olympic Games. Whether the Beijing Olympic Games can make money or not, for the organizing committee, the key point is to do a good job in the market development of the organizing committee.

What is the market development prospect?

"BOCOG's finance was budgeted at the time of bidding, with revenue of $65.438+62.5 million, expenditure of $65.438+60.9 million and surplus of $65.438+60 million, that is, $65.438+60 million. It was like this at the time. After adjusting the budget, security and public health will increase accordingly, but it is expected that our market development income will increase significantly compared with the original forecast, so we can still ensure a' slight surplus'. " Jiang Xiaoyu thinks.

Olympic economy is not only attention economy, but also brand economy. The Olympic Games has established a good image for some enterprises and provided a rare opportunity and stage for their brands to go global. Since the Olympic Games market development plan was launched on September 65, 438+0, 2003, 65, 438+00 companies, including Bank of China, have signed up as partners for the Beijing 2008 Olympic Games. Sponsor solicitation, which was officially launched at the end of March this year, also came to fruition a few days ago-six companies including UPS became sponsors of the Beijing Olympic Games. In the near future, many enterprises will sign contracts with BOCOG to become sponsors of Beijing 2008 Olympic Games.

Jiang Xiaoyu said: "In view of the high enthusiasm of corporate sponsorship, the market development prospect of the Beijing Olympic Games is quite optimistic." It is rumored that the sponsorship amount of Beijing Olympic Games partners even greatly exceeds the sponsorship amount of IOC global partners (top sponsors), which will bring huge benefits to Beijing Olympic Games.

What is the real profit?

In addition to the market development income of the Olympic Games itself, about 50% of the budget income of the Beijing Olympic Games is allocated by the International Olympic Committee,110 comes from ticket and souvenir income, and the sponsors of the International Olympic Committee provide about 200-300 million US dollars.

"The goal of BOCOG's profit160,000 USD can be achieved completely." Jiang Xiaoyu said, but this does not mean that Beijing can earn 65.438 billion dollars by hosting an Olympic Games. This is not a concept, because the income of enterprises, the income of the government and the income of the wider society are not included in the account of the organizing Committee.

The 2008 Olympic Games will obviously promote the economic development of Beijing and even China. In the seven years since the successful bid, the Beijing Olympic Games has boosted Beijing's economic growth by 1 to 2 percentage points and China's economic growth by 0.3 to 0.4 percentage points every year.

Wei Jizhong, president of the Beijing Olympic Economic Research Association, said that as a big country in economic transformation, it should be regarded as a big account for the long-term economic development. The connection between sports and economy not only means commercial interests, but also the gains and losses of the Olympic economy are not just the gains and losses of the organizers in an Olympic Games. More importantly, a country's overall economy can achieve sustained and healthy development after the Olympic Games. Only in this way can it be regarded as a truly perfect Olympic Games.

So, how much can Beijing Olympic Games earn? We should not only focus on BOCOG's revenue and expenditure, but also see the pull of the entire Olympic economy on Beijing and even the national economy, as well as the progress of human environment and technical means.