Business activity planning plan for 2020

It is inevitable that some activities will be held between businesses, so have you planned the activities before these activities are held? The following is the Business Activity Planning Plan for 2020 compiled by me for your reference only. You are welcome to read it.

Business activity planning scheme 2020 (1) Our slogan: Feel the green nature and create a new world of urban leisure!

Our overall business purpose: to alleviate the survival pressure and helplessness of urban people with natural scenery and pastoral lifestyle; Create a brand-new leisure world.

Part I: Feasibility scheme

1, the reason for moving in

We choose xx Shopping Mall as our goal because we are optimistic about your strong strength, business model, business category and growing popularity. Your store ranks first in the commercial area of X city, with an area of X million square meters. The business model of xx is the most popular business model in the world today. Your store is becoming more and more popular. I'm glad to hear that your store sold X million on the anniversary day, which created a miracle in this industry, showing the popularity of xx shopping mall. Your store had xx stars to help out in 20xx, and the popular stars came to xx shopping mall in 20xx, which shows the influence of your store. The leaders of the Municipal Party Committee and the Provincial Party Committee visited xx Shopping Mall more than once, which shows that the government and leaders attach great importance to your store!

2. Business format

We adopt the operation mode of joint deduction with your store, and the amount of deduction will be discussed separately; Responsible for the rear management of our store, and the overall management is subject to the unified arrangement of xx shopping mall. Urban leisure farm is the most popular brand-new leisure industry in the world. It caters to urbanites' pursuit of "green" and "pastoral" with pastoral scenery and manor customs as its main styles, and integrates urbanites' more interested pastoral life, and integrates "self-cultivation", "animal home", "small animal adoption", "small bridges and flowing water" and "unique caves" into the world. Create a brand-new world in the bustling city!

You can adopt small animals here, you can name the adopted small animals, and you can feed your own small animals; You can also plant your own plots here, open up wasteland and sow seeds, so that you can experience the complete fun of farm life! You can also come here to fish goldfish and take as much as you can! Of course, there is a charge for all this.

The decoration style is mainly pastoral green tone, with a series of facilities such as grassland, small fish pond, private plot, cabin and pet base. It needs an area of about 500 square meters. We will update and maintain the facilities in the store from time to time!

3. Target market

Like the mid-to high-end positioning of xx shopping mall, our target customers are mainly fashionable urban white-collar workers (mainly women), children aged 3- 14, supplemented by middle-aged government officials! Actively cater to their pursuit of pastoral fun and love for small animals! This group of customers have strong spending power, and they will spare no effort to pursue a natural leisure state. Children will choose the way of playing games according to their own preferences. They are generally fond of small animals, and their parents have no choice but to support their behavior! Therefore, our target market is two kinds of customer behaviors: one is the deliberate pursuit of appearance; One is interest-oriented!

4. Analysis of market environment

Xx has strong economic strength and ranks 18 in the evaluation of the top 50 cities in China. Among the cities whose gross domestic product exceeds 10 billion yuan, xx ranks10. Among the 55 cities in China with per capita GDP exceeding 1 10,000 yuan, xx ranks first. The consumption power of people in xx ranks first in the country!

Xx city is located in the west of xx province, with a dry and cold climate, and the annual freezing period is as long as 5 months. In other words, during these five months, people's activities were confined to indoors, and green was rarely seen outdoors. What citizens yearn for most in these five months is green!

Busy city life makes urban people have less and less opportunities to get in touch with nature. Many people have the idea of going to the countryside in summer, and in order to cater to this idea, we moved the whole countryside to the city and removed all the unpopular parts of the countryside! This is a neat, orderly and beautiful countryside!

5. Market operation analysis

Urban leisure farms are popular in Europe and America, and only a few coastal cities in China have similar shops. This model is still blank in X city. We just want to seize the opportunity in this blank market. We have put it into action before others thought of it! But people in xx city are not interested in all kinds of sports. On the basis of higher annual income, they are more keen to pursue a brand-new leisure way, and urban leisure farms have emerged!

Your food and entertainment plaza is an indoor entertainment place in xx city, which has been welcomed and recognized by consumers in xx city! However, leisure projects here are scarce. Your square is mainly for entertainment, but for leisure, there is nothing attractive except pottery bar and playing bar. Urban leisure farm will make up for this state and make every effort to create an indoor pastoral, urban pastoral and unique "Peach Blossom Garden"!

6. Management mode

We adopt the principle of manager responsibility system, and our store will have a manager who will be fully responsible for the management of our store.

We have a regular cleaner who is responsible for all the hygiene in the store; There are caregivers who are responsible for feeding small animals; There are relevant personnel in the store who are responsible for selling all kinds of animal food; There is a security officer in charge of safety.

Our little animals are docile animals and will not attack customers personally.

We will actively cooperate with various promotional activities of xx shopping mall, and also engage in our own promotional activities at an appropriate time.

Part II: Marketing promotion scheme

We used IMC to expand the market in the early stage, integrated all advertising contacts, and carried out a large-scale market promotion with scattered media advertisements and soft news echoing each other. At the same time, I hope your store will give you some support!

1, advertising campaign

In the early stage, large-scale advertising bombing was carried out in major well-known media in this city to improve brand awareness, establish a good brand image and strive to become a household name.

There is no strong media in xx city, which is known to all in xx city. Therefore, after integrating various media information, we choose complementary media for advertising. It is initially planned to publish advertisements in xx Evening News, xx TV Station, xx Radio Station and other media.

2. Soft publicity

The advantage of soft news is that it can enhance the reputation and popularity of the brand.

We will report soft news through a series of media such as xx City Evening News, TV stations and websites, and turn urban leisure farms into intersections of public concern! Word of mouth.

3. Coordination of activities

In the annual New Year's Day, Spring Festival, Labor Day, Children's Day, Dragon Boat Festival, National Day, Mid-Autumn Festival, Christmas and other major festivals to launch various promotional activities. Including ticket discount, fishing competition and so on.

To sum up, what we did in the early stage is to do a good job in the project of urban leisure farm and cooperate with xx shopping mall, the commercial leader in xx city; In the early stage, I did market research in the national retail enterprises, but this project is still blank in the province. We look forward to actively cooperating with xx shopping mall to fill this gap and make this market a real "urban leisure farm" for xx city people.

Business Activity Planning Scheme 2020 (II) Organizer: xx Department Store

Producer: xx Longcheng

I. Activity time

X month x day, 2020

Second, the purpose of the activity

Publicize corporate brands and improve the company's business objectives.

Third, the activity process

1. Introduce the leaders and guests attending the meeting and highlight the importance of the activity.

2. The opening speech (achievements, achievements and influence of the enterprise, introducing the contents of the on-site activities and thanking the consumers) by the relevant leaders of the enterprise reviews the characteristics of the enterprise activities.

3. Use a special festival to set off the atmosphere of the audience, attract more viewers and give consumers some spiritual enjoyment.

4. Hold a fashion conference, mainly including the new products of daily business projects and the products expected by the audience.

5, thus interspersed with some short stories of Huayangtang (customer gratitude, employee service, etc. ), mainly alluding to corporate culture.

6. Appropriate programs, such as street dance or singing and dancing. There can be one or two stars to do it. On the one hand, they can mobilize the audience and interact with the participants.

7. Thank consumers, reward big customers, draw prizes for participants and so on.

8. Important leading guests made speeches.

9. Finally, at the end of one or two special programs, it is best to shift the focus of the scene to Huayangtang Shopping Mall, so as to improve the business objectives. This link is very important. We will promote sales in various ways and strive to reach new business points.

Fourth, do a good job in the aftermath afterwards.

1. Before the activity: do a good job of division of labor within the enterprise.

2. Activity promotion: very important. You must publicize your own characteristics through TV, Internet, leaflets, booths, LED, etc.

3. Activity preparation: each department has a clear division of labor, such as inviting leading guests, arranging venues, maintaining order at the scene, and awarding prizes for various activities in the mall.

4. Emergency treatment: make preparations in all aspects, deal with various possible problems, set up relevant emergency leading groups, and lead the whole activity.

5. Try to highlight some important topics at present, such as green environmental protection, low-carbon economy and people's livelihood.

6. Relevant business activities ceremonies can be attached, such as cooperation signing ceremony and donation. You can also introduce relevant talents.

Preface to the Plan of Business Activities in 2020 (III)

The commercial pedestrian street in xx Square is the main commercial area in the south section of South Street. After the first and second phases are completed, the commercial building area will reach 20,000 square meters, 120 storefront, and it will become a comprehensive commercial area integrating shopping, leisure and office. At present, the first commercial street has just opened, the rental rate of shops is low, the commercial atmosphere of the commercial street is cold, and the enthusiasm of merchants to settle in is not high.

According to the survey, among the 65 shops in Shangjie Phase I, the current occupancy rate is only 52.3%, and nearly half of them are idle for rent; Seven settled merchants are seeking to sublet, return rent or change careers. This situation not only has a negative impact on the continued lease of the first-phase shops, but also poses a potential threat to the pre-sale and sales of the second-phase shops.

Therefore, we must take effective measures to enliven the atmosphere of the commercial street in the first phase of xx, vigorously enhance its commercial value, and enhance the investment confidence of owners and merchants, so as to promote the sales of the shops in the second phase of xx. In view of the urgent task of creating a commercial street atmosphere and rapidly enhancing popularity, this case will mainly plan how to break through the current business situation and form a strong popularity in the first commercial street in xx.

I. Background analysis

The first commercial street of Xx is located on the banks of Haohe River, in the commercial center of the city, and only one step away from the northern section of the bustling South Street. Why is it difficult for a commercial street with a diamond market to be "hot" at present? Before coming up with the planning scheme, we must first study and analyze it in order to find the "focus" and prescribe the right medicine. According to the investigation and analysis, there are two main reasons for the commercial pedestrian street in the first phase of xx: congenital and acquired.

(A), the commercial street design "congenital deficiency"

1, it is difficult to hold big events in the big square. The north square of the pedestrian street is adjacent to the intersection of xx Street and xx Road, and five hotels are adjacent to the west. Originally, it belongs to the commercial stage that can attract the public's attention and is most suitable for holding large-scale activities, which can continuously inject popularity into the commercial street. Because the "dry fountain" and "simple flower bed" of the square are only designed from the perspective of landscape, without considering the commercial value of the square, it is difficult for today's square to gather people and absorb large-scale activities. If the square is not hot, the commercial street will naturally be left out in the cold.

2. "rockery" became a stumbling block. The "rockery landscape" at the south entrance of the pedestrian street has no ornamental value and stands in the middle of the road. In fact, it has become a stumbling block to prevent tourists from entering the inner street. In addition, the steps of the south entrance do not meet the requirements of the smooth flow of commercial streets, and humanized ground design such as disabled people and blind roads is not considered.

3. The commercial function of the connecting passage between the inner street and the outer street is missing. The three passages from xx Street to Inner Street are really a failure in terms of commercial function design. According to the layout requirements of the commercial block, both sides of the main road and the auxiliary passage in the block should be frontage houses, thus forming a row of shops in the block. This can not only effectively attract customers to shop, but also easily promote and gather passengers, and also maximize the utilization of land resources, just like Shanghai Yuyuan Commercial Street, where all roads have shops and every inch of land is generating money. Unfortunately, there are three passages leading from the outer street to the inner street in the first phase of xx, two of which are "dark lanes" and there are no shops. Customers can't see the business atmosphere around the corner, and they don't even know there is an inner street inside. The passage between the first phase and the second phase also stops here, because there is no storefront room on the south side of the first phase building, and customers walking on South Street can't see the commercial atmosphere on the corner.

4. The green belt on the side of 4.xx Street is too long to block the store door. Many customers have to make a big detour when shopping in the store, so they give up the motivation to buy, which leads to a light business in the shops along the street.

(B), commercial street planning "acquired disorder."

1, xx Plaza Commercial Street, located in the core business district. In today's market competition with special emphasis on individuality, commercial street must have its own "soul", that is, strategic positioning and business theme. The commercial street of xx Square is first positioned as "xx Street" (very good), then as "xx" (very good, but it is very laborious to promote), and now it is called "xx Square Pedestrian Street" (old-fashioned, with no distinct personality and unclear target customers). Because there is no accurate and accurate market positioning, the problems of "who am I" and "who do I serve" in business are not solved first, and other problems are difficult to solve.

2.xx Square is a good "citizen square", but to attract the general public to gather here, we need to have a strong "square culture", such as square sculptures like xx Road, xx Square and xx Pedestrian Street. In addition, there are guide card, leisure chairs, newsstands, public telephone booths, trash cans, billboards, open-air teahouses and so on. At present, because the above facilities are not matched, the "magnetic field effect" of xx Square is not good, so it is difficult to "heat" the commercial street.

3. To build a commercial street, and the service is "absent". The developer develops a shop and sells it, and then the property management company takes charge. This is the "old imperial calendar" for developing commercial real estate. In fact, property management can't replace business management when operating commercial street in xx Square. From "cold" to "hot", commercial streets need professional planning and management institutions to operate, which is the so-called "pan-commercial real estate operation". At the beginning of xx Plaza, there was no business planning and management organization involved in the whole process. The rental and operation of shops are "marriage and independence" between owners and merchants, and both sides lack mature rationality. The commercial street itself did not engage in "hype" to start and cultivate the market, and it was impossible to form a hot commercial atmosphere. In addition, after buying the store, I didn't pay enough attention to the owner, and didn't give guidance and service from the perspective of starting the operation of commercial street as soon as possible and enhancing the commercial value. For example, the two chief storefronts, No.66 (circular) and No.68 (spire) at the north entrance of the commercial street, have been vacant, which has a great influence on the operation of the merchants in the inner street and the atmosphere of the whole commercial street.

Second, the commercial street positioning

The strategic positioning of xx Plaza Commercial Street is very important. According to its geographical location and business environment, and according to the consumption trends and preferences of urban consumer groups, we have made the following strategic positioning:

1, street name: Fashion Beauty Street in xx Square.

2. Concept: xx Square-the gateway of sightseeing and tourism on XX Street, the commercial street where international brands gather, and the XX where urban beauty seeks dreams.

3. Advertising language: xx Square/Fashion Beauty Street-Meet with xx and walk with xx.

4. Business category: shopping, leisure, catering, beauty and entertainment.

5. Commodities: mainly engaged in international and domestic clothing, apparel, cosmetics, jewelry, glasses, watches, snack foods, handicrafts, etc.

6. customer orientation: urban fashionable women, tourists at home and abroad.

7. Business philosophy: From the height of urban management, build a famous commercial street in the Yangtze River Delta.

Third, investment planning.

The investment promotion of Fashion Beauty Street in xx Square belongs to the measure of "breaking through the dilemma", and the investment promotion needs to start from the following aspects:

(1) Announcement of Investment Promotion

We plan to publish the investment announcement in xx Evening News and xx TV Station in the middle of the year, highlighting the market advantages, market positioning and potential huge business opportunities of xx Street in xx Square, and attracting merchants to make an appointment to register and lease stores.

(2) Hold a press conference on investment promotion.

The investment promotion information conference is planned to be held in the adjacent xx Hotel on X, and the merchants present are fashion brand dealers in xx and surrounding cities, as well as clothing, jewelry and cosmetics merchants who are interested in operating in xx Square, the international trade market in xx. The number of participating merchants is planned to be controlled at around 100. The main information to be released at the meeting is:

1, the overall planning, market positioning, unique advantages and prospects of Fashion Beauty Street in xx Square.

2. The resources of shops in 2.xx Street that can be purchased or leased by merchants, including preferential policies in terms of price, rent and property management.

(C) integration of store resources

The shops in the first phase of xx are all sold out. Are investors willing to entrust our company to invite investment and lease? Do you agree to accept the agency lease price (or leaseback quotation) proposed by our company? Xx housing sales company must reach an agreement with the owner on the entrusted investment intention, rent price and other issues before holding the investment information conference and announcing the investment. Once you have determined which shops can be entrusted for investment promotion, you can carry out investment promotion activities, introduce merchants and negotiate rents.

In order to form a good business atmosphere in the first phase of xx Commercial Street as soon as possible, we will strive to bring all empty shops into the scope of investment promotion and launch investment promotion according to the market positioning of Commercial Street. If some owners take the attitude of waiting for the store to appreciate, they would rather idle than rent it. Starting from the overall interests and long-term interests, we should seriously guide and mobilize them to rent out as soon as possible, and put an end to the phenomenon of empty storefronts in commercial streets.

For the merchants seeking to sublet or withdraw their rents, we should actively publicize the measures that our company is taking to prosper the commercial street, and mobilize them to dispel their thoughts and restore their confidence. If the merchant still wants to sublet or return the lease, because the owner and the merchant have an agreement, we can bring the store into the scope of investment after the two parties terminate the contract.

(4) Relevant rent policies

One of the reasons why the commercial atmosphere of the commercial street in the first phase of xx is light is that shop investors are eager to offer high returns and high rents, which makes many merchants who want to settle in and operate flinch. Therefore, two important tasks must be done before inviting investment for the owners: first, the location difference between the north and south ends of South Street must be explained to the owners, indicating that the first phase of xx Commercial Street is in the early stage of entering the market, and its prosperity needs a cultivation process, so we can't ignore the market affordability and offer "sky-high prices". It is important to tell the truth to the owner. High rents lead to uninhabited shops, and owners have to bear the interest on home purchase loans as usual, so it is difficult to improve the value of shops. Second, from the interests of both owners and merchants, design a rent policy that is more in line with market conditions and the current situation of commercial streets. At present, the appropriate rent for the first phase of xx Store is:

1. shops in the inner street: the rent is 600 ~ 700 yuan /m2/ year (according to the calculation, the average selling price of shops in the inner street is 8,500 yuan, with an average area of 1 10m2. The investment in house purchase is about 940,000 yuan, and the interest rate of house purchase loan is calculated at 4.7%, with an annual interest of 44,000 yuan.

If the rent of such shops is 6 million -700 yuan/square meter/year, the annual income will be 66,000-77,000 yuan, and the income after excluding interest will be 22,000-33,000 yuan. Under the current circumstances, such rents are attractive and acceptable to businesses. )

2. Outside shops: the rent is 800-900 yuan /m2/ year (after calculation, the average selling price of outside shops is 1.25 million yuan, the average area is 200m2, and the investment in house purchase is about 2.5 million yuan. The interest rate of house purchase loan is calculated at 4.7%, with an annual interest of 750,000 yuan.

If the rent of such shops is 800 ~ 900 yuan/m2/year, the annual income is 654.38+06 ~ 654.38+08 million yuan, and the income after excluding interest is 42.5 ~ 62.5 million yuan. This kind of rent is very acceptable to merchants at present. )

(5) Preferential measures for merchants to settle in

In order to effectively start the market and establish the confidence of merchants to settle in, we will "release water to raise fish" and launch necessary preferential measures as soon as possible from the height of prospering the market:

1. Within one year after the merchants settle in Shangjie, we will provide advertising space for light boxes free of charge (we make light boxes, and the merchants are responsible for making light films and electricity bills) for them to promote their products or brands.

Second, businesses that hold brand promotion and commodity promotion activities are allowed to hold an event in Guang Bei market free of charge every quarter for one year, encouraging the holding of influential square "fashion show" activities.

Third, for all merchants who have been in business for one year, the store property management fee will be charged at a 20% discount.

Fourth, in order to reduce the operating costs of settled merchants, coordinate the industrial and commercial and tax departments, give preferential tax policies to xx Square Commercial Street as a bazaar, and at the same time appropriately reduce the industrial and commercial management fees.

Fourth, create a business atmosphere.

(1) Layout of commercial street indication and identification system. (See the design renderings of xx advertising company for details)

(2) Design and make sculptures in the square and inner street (see the sculpture photos of xx Pedestrian Street) to increase the cultural charm of xx Square and attract tourists to come for leisure.

(3) Landscape advertising light boxes, European leisure chairs, public telephone booths, newsstands, beverage and ice cream kiosks are set up in the square and the inner street in turn, and movable three-dimensional landscape flower beds are built with flower bonsai in the square to increase visual attention and expand the leisure and service functions of the commercial street.

(4) Invite government departments and social organizations to hold theme activities in the square, so as to enliven the atmosphere in the square and attract people's attention. In particular, we should seize the opportunity of frequent activities around May Day, contact the Federation of Trade Unions, the Federation of Literary and Art Circles, the Group Art Museum, Xinhua Bookstore and other units to hold square activities, and skillfully use the media to promote xx Square.

(5) Jointly hold the exhibition of "xx Charm" outstanding photography works square with the photographers association of the city and the news media, so as to enhance the fashion taste of xx square by cultural means.

(6) Starting from X, try to hold a number of "Summer of xx" square music appreciation meetings to enhance the status of XX square in the eyes of citizens with elegant art and enhance the "gathering flow" effect of the square.

Verb (abbreviation of verb) Suggestions on hardware transformation of commercial street

1, xx North Plaza has been transformed into a large-scale event.

2. The South Gate rockery in the first phase of 2.xx was demolished, and the ground was humanized and commercialized.

3. The garden in front of the store on the side of 3.xx Street has been transformed to facilitate customers to enter the store without barriers.

4. Drainage reconstruction should be carried out on the ground of the inner street to prevent rainwater from flowing back into the store in summer.

5. The South Garden in the first phase of 5.xx will be demolished to build a row of houses facing the street, which will not only attract customers to enter the inner street, but also generate income.

The above plan will be implemented after being approved by the chairman.