In 2020, SKP's sales in Beijing will be 654.38+077 billion yuan! What does this mean?

In 2020, SKP's sales in Beijing reached 654.38+0.77 billion yuan, ranking second in China for ten consecutive years. Store king? The title, and for the first time, surpassed Harrods Department Store in Britain to win the championship on a global scale? Store king? Title.

In 2020, SKP welcomed a total of 150,000 passengers, with sales of1770 million yuan, a year-on-year increase of 15%. Single store sales and sales output value per square meter rank first in the world.

Boutiques gather around the world, and passenger flow radiates to North China? 13, from scratch to prosperity. This is not only the rise of a department store, but also a record of Beijing's urban renewal, market level improvement, attractiveness and influence improvement.

SKP, a global high-end fashion department store, is located in a corner of China Trade Center, where there are nearly 65,438+0,000 brands, of which more than 80% are internationally renowned brands.

Why is Beijing SKP popular with everyone?

Beijing SKP is located in the core business district of the Central Business District. A large number of high-end consumers come in and out every day, creating a perfect atmosphere for high-end business circles.

In addition, SKP has settled in internationally renowned luxury stores such as Hermes, Chanel, Louis Vuitton, Dior and Prada, and also owns Rolex, Lan Zhi, Audemars Piguet, Cartier, Bulgari and Tiffany &; Tiffany and more than 40 other high-end luxury jewelry and watch stores.

1. Clear positioning, adhere to the high-end route.

At the beginning of its opening in 2007, Beijing SKP launched 938 brands, including flagship stores, concept stores and more than 90 major stores of world-class brands such as Prada, Fendi and Gucci.

More than 40% of them are international brands entering the Beijing market for the first time.

Advantages and clear business positioning set the tone for the high-end route from the beginning. However, in the preparation of the project, the site selection actually deviated from the original business center with international trade as the core. At that time, Dawang Road was still messy at the low end and lacked high-quality properties.

2. Pay attention to member services and constantly optimize the format.

At the beginning of 20 18, in addition to SKP's self-operated retail SKP RENDEZ-VOUS format, a series of catering brands such as self-operated cafes were modified and added, which was a cross-border combination of new concept bookstores, fashionable and creative western food, exquisite daily necessities, art exhibitions and cultural salons, skillfully integrating culture, wine, food and exquisite mixed leisure space, and increasing consumers' stay time.

This shows that Beijing SKP has become? Business myth? This is no accident. From the beginning of the planning, it was destined to be obviously different from other projects, aiming to build a high-end shopping place in Beijing and even the whole country.

Its management and investment team have rich experience in operation and are good at drawing lessons from international operation concepts.

More importantly, Beijing SKP has the courage to try the mode of buying its own store, and has achieved initial results in the exploration in the past two years. This is a major breakthrough in the whole industry and the capital for SKP to stand out.