Vanke transformed Shenzhen village into a long-term rental apartment.

Vanke plans to transform the villages in Shenzhen and develop "long-term rental apartments" for external leasing.

On April 22nd, Wang Shi, the founder of Vanke, said in a speech at the inaugural meeting of Shenzhen that the village in the city should not be demolished. Vanke has explored the operation mode of urban village reconstruction, and these houses should be systematically reconstructed.

Vanke launched the "Ten Thousand Villages Plan" in 20 17, and Vanke invested100000 yuan to set up an operating company, which successively signed contracts with Yutian Village and Xinweizi Village in Shenzhen, and the latter leased its property to Vanke.

Vanke's role is similar to that of the second landlord. After the land is acquired, the shanty towns will be transformed in a unified way, infrastructure will be increased, and then property management, long-term rental apartments, community commerce and other formats will be implanted to turn the dilapidated and chaotic places in the village into urban communities, and then the rooms will be rented out.

"Because of the cost of urban renewal and the living cost of citizens, it is impossible to demolish the village in the city. We must find a new model of comprehensive improvement and efficiency improvement." Wang Shi said in his speech.

Vanke described it as a new model of "comprehensive improvement+imported materials management+urbanized commercial operation".

This is a project that relies on the close cooperation of the government. Wang Shi said that for the "Wancun Plan", "I understand the urban village reconstruction plan initiated by Vanke and participate with the government and villagers in the village Committee."

This is a big market. According to the statistics of "Shenzhen Urban Village Reconstruction Master Plan", by 20 16, there will be 320 administrative villages and 35,000 farmhouses in Shenzhen. According to the area, the residential area in the village accounts for 49% of the city's housing area.

There are 5.2 million urban residents living in houses in villages in Shenzhen, of which 63% are young people who graduated from 1- 10. At present, the resident population of Shenzhen exceeds120,000.

In 20 16, the Shenzhen municipal government issued the 13th Five-Year Plan for Urban Renewal, and began to plan the transformation of villages in cities, in which it was proposed that villages in cities "should aim at improving supporting facilities and improving the environment, with comprehensive renovation as the main task and demolition and transformation as the supplement."

20 17 10 The Shenzhen Municipal Government issued the "Implementation Opinions of the General Office of the Shenzhen Municipal People's Government on Accelerating the Cultivation and Development of the Housing Leasing Market", and put forward the idea of developing large-scale leasing in urban villages. Villages in the city will collect and store not less than 6,543,800 sets (rooms) of villagers' self-built houses or village collective-owned properties through acquisition, lease and reconstruction. "After quality inspection, fire control acceptance and other procedures, unified leasing operation and standardized management."

According to the data of Shenzhen Corporate Social Responsibility Report 20 17, by the end of 20 17, Vanke had won 33 villages in 7 districts of Longgang, Baoan, Futian, Longhua, Pingshan, Nanshan and Yantian, of which 10 village had started the whole lease transformation operation. "In the future, the revival of thousands of villages can be the cornerstone of Shenzhen's continued glory." Wang Shi said.

Vanke now has a centralized long-term rental apartment brand "Apollo", which has operations in 29 cities and manages 654.38+10,000 rooms. Vanke said that it plans to acquire more than 654.38 million long-term rental apartments and open more than 250,000 new apartments in 2065.438+08.

According to Caixin. Com, Vanke has signed an agreement with the villagers in Yutian village to win nearly 20 private houses, two of which have been renovated and included in the "parking room".

At present, the two buildings are fully rented, and the monthly lease is 100- 140 yuan/m2 after the management fee is added. According to the villagers, the lease term signed by Wancun Development and the villagers' owners is 10 year, and the monthly rent paid by Wancun Development to the owners is about 75-85 yuan/m2, which is equivalent to the market price, which means that Vanke's profit rate is about 30%.

Wang Shi said that Vanke has a scale advantage, so it will not significantly increase the rent price: "Because the overall renovation cost is much lower than building a new house, it will not excessively push up the living cost of the leased people."

Rent a house from the landlord, and then increase the price after unified modification. This business has many competitors.

Chain Home is a relatively large one, and it started operation on 20 1 1. Free room with unified decoration and home appliances, as well as cleaning, moving and other supporting services. Most rooms are rented as single rooms. At present, there are more than 500,000 sets of housing assets managed in 9 cities including Beijing, Shanghai, Shenzhen, Hangzhou, Nanjing, Guangzhou, Chengdu, Tianjin and Wuhan, with a total number of users exceeding 6.5438+0.2 million.

At the beginning of this year, independent companies freely announced the completion of 4 billion yuan Series A financing, which was led by Huaping Investment, Sequoia Capital and Tencent. According to a report released by dtz at the end of last year, there are more than 300 centralized long-term rental apartment brands in the north, Guangzhou and Shenzhen, which manage more than 2 million rooms. The top ten enterprises in the industry have managed over 10,000 houses.

Long-term rental apartments emphasize assets and need to rely on the scale effect of large companies. "Now it seems that it is difficult to make big money by renting an apartment for a long time, and even think that renting an apartment should not have made big money." Yu Liang, chairman of Vanke, said that Vanke "hopes to make long money, slow money and steady money."

Last June, 5438+065438+ 10, Beijing cleaned up the "partitioned houses" in the rental market, which is the practice of friends. The living room with large space is divided into bedrooms and can be rented separately. During the rectification, many users who were comfortable with their friends were forced to clean up, and they later publicly apologized and compensated the tenants. This has brought losses to Freehand, and the "Freehand Station", which is similar to renting beds in youth apartments, was once forced to close.

Long-term rental of apartments depends on and is restricted by the government.