The cost price of glasses was exposed, and the price was as low as "unbelievable". Did you get killed, too?

In some high-end shopping malls or busy areas, except for shops selling jewelry, watches and brand-name clothing, optical shops have the best life. The huge profits in the optical industry are well known, but no one may know how big the profits are. There is a saying in this industry that "20 pieces of glasses sell you 200 pieces, friendship sells you 300 pieces, and quotation sells you 400 pieces" is human feelings. Is it expensive to sell hundreds of glasses? For the glasses industry, hundreds of glasses are just the threshold, and thousands of glasses are not rare. That pair of glasses can be sold so expensive, what is the real cost?

According to the prospectus of 20 17, the purchase cost of a single lens is only 28.82 yuan, but the average price is as high as 24 1.23 yuan. The purchase cost of a pair of glasses is 89.06 yuan, but the sales price reaches 434.23 yuan, that is, the total cost of buying a pair of glasses is only 147 yuan, but the retail price is 965438+.

Recently, Yue Ming Lens also submitted an IPO application, ready to launch an impact on the Growth Enterprise Market. The prospectus shows that the cost of each lens is only 6.23 yuan, and the cost of a pair of glasses is as low as 56.09 yuan. The cost of a pair of glasses for these two big brand glasses companies is tens to hundreds of yuan, not to mention the cost of those non-brand glasses. In Danyang, the five largest glasses production bases in China, glasses are sold by the catty, and the price is too cheap to be believed. The frame is made of pure titanium, 22 yuan; Memory metal, 13 yuan; Plate, 22 yuan, lens at least a few dollars; Better 30, 40, but not more than 50 yuan, a pair of glasses only tens of dollars.

The cost of glasses is as low as "cabbage price", but what we buy is sky-high price. The cheapest online shopping starts with three figures, not to mention thousands of glasses everywhere offline, which makes many people think they have been "slaughtered". Of course, glasses seem to make a lot of money, but according to the financial report released by Dr. Glasses, the gross profit margin of Dr. Glasses can reach 70%, but the net interest rate is less than 10%. Why is the net interest rate so low?

The main reason is that the sales expenses are too high. The sales expenses of optical shops mainly include employee salaries, rental fees, depreciation and amortization fees, etc. According to the data, in 20 16, the rent, property and utilities of Dr. Glasses Company reached1.1300 million yuan, accounting for 50.67% of the sales expenses. If you count the employee's salary and social security, it accounts for more than 90% of the sales expenses. Of course, this is because the doctor's glasses belong to the brand, and all kinds of expenses will be so big. The sales expenses of ordinary glasses industry account for about 40%, so the glasses industry as a whole is quite profiteering.

In addition to huge profits, the glasses industry also has a wide range of industry scenarios. According to the data surveyed by the World Health Organization, there are currently 65.438+0.4 billion nearsighted people in the world, of which China accounts for 600 million. With so many "leeks" to cut, the market prospect can be said to be quite good. According to the data, the market size of the glasses industry in 20 17 was 73 billion yuan, and it is expected to reach 85 billion yuan by 2020. If you had money, would you open an optical shop?