Zhuji xiangsheng property

165438+ 10 18, Xiangsheng Holdings (Group) Co., Ltd. (02599. HK (hereinafter referred to as "Xiangsheng") is officially listed on the main board of the Hong Kong Stock Exchange. So far, the last 30 real estate enterprises in the industry have successfully listed. It is worth noting that it took Xiangsheng only 168 days from the delivery of the form to the successful listing, setting the fastest listing speed for real estate enterprises in 20 19 years. Not only that, Xiangsheng is also the first real estate enterprise to pass the examination in 2020, and it is also the largest real estate IPO in the whole year.

Steady and steady, the profitability has steadily improved.

According to public information, Xiang was born in Zhuji, Zhejiang, 1995. In 2004, Xiangsheng strategically expanded its business to the Yangtze River Delta. In 2007, he entered Shanghai for the first time and developed Shanghai Xiangsheng Futian Yayuan. The national layout was gradually opened, and 20 18 entered the industry's 100 billion camp.

165438+ 10/8, Xiangsheng Real Estate officially landed on the Hong Kong Stock Exchange. Because its scale has reached 1000 billion in 20 18, Xiangsheng's successful listing is also called "the largest IPO of real estate enterprises of the year".

According to public information, on June 3 this year, Xiangsheng Holdings submitted its prospectus to the Hong Kong Stock Exchange for the first time; 10 year123 October, the prospectus was heard by the Hong Kong Stock Exchange. It took Xiang Sheng only 142 days from the submission of the form on June 3rd to the hearing on October 23rd. Judging from the meeting time, Xiangsheng Real Estate has the shortest meeting time since 20 19.

Xiangsheng completed its listing in only 168 days, and the key factor should be its stable and high-speed growth performance scale. According to the prospectus, the growth rate of Xiangsheng has been relatively stable in the past three years, thanks to the commitment to provide consumers with quality products and the high recognition of the market. From 20 17 to 20 19, the operating income was 6.293 billion yuan,142/kloc-0.5 billion yuan and 35.52 billion yuan respectively, with a compound annual growth rate of 137.6%. By April 30, 2020, the company's operating income was 8.552 billion yuan, a year-on-year increase of 65,438+0.23%.

While the scale is increasing year by year, the growth quality of Xiangsheng is remarkable: in 20 19, the company achieved ROE (Return on Net Assets) of 50. 1%, up 33.5 percentage points year-on-year; In April 2020, the company's return on net assets reached 40.3%, much higher than that of industries and real estate enterprises of the same scale. According to the data of the Central Finger Research Institute, from 2019 to 2020, Xiangsheng became one of the top real estate enterprises in China 100, achieving the synchronous growth of scale and profit.

According to industry insiders, with the effective promotion of the listing process, Xiangsheng will rely on domestic and foreign capital markets, and the comprehensive debt cost will be further reduced. At the same time, diversified financing channels will be continuously improved, which will help it realize the development of "scale and quality" faster. Xiang Sheng also emphasized in the prospectus that the company will continue to explore diversified financing channels and equity financing channels, optimize the company's capital structure and reduce financing costs. At the same time, it will "continue to adhere to a prudent financial policy, control various costs including land acquisition costs, management costs and sales and distribution costs, and develop its business while controlling costs and ensuring a balanced capital structure".

In addition, by the end of April 2020, the company's accounts received in advance had further increased from 77.902 billion yuan in 20 19 to 801700,000 yuan. A financial person pointed out that the advance accounts of real estate enterprises will usually be included in the company's income in the future. It said that the increase in accounts received in advance by Xiangsheng is one of the signals of the company's sustained and steady growth in future performance, which will further increase the company's income and asset scale.

The strategy of "1+ 1+X" helps the national layout.

High-speed development performance and high-quality financial structure are inseparable from Xiangsheng's leading position in the Pan-Yangtze River Delta region and its efficient and accurate "1+ 1+X" investment strategy. According to the prospectus, the company has implemented this strategy since 20 16, which has contributed to the continuous improvement of the company's financial performance, and the number of property projects obtained and developed by implementing this strategy is also increasing: as of July 3, 2020, 45 cities in 3 11provinces have * * 2000.

The so-called "1+ 1+X", the first "1" represents Zhejiang, the second "1" represents the Pan-Yangtze River Delta, and "x" represents other cities with high economic growth potential in China.

At present, Xiangsheng's projects have covered all prefecture-level cities in Zhejiang Base Camp, and its sales performance in some cities such as Shaoxing has maintained an absolute advantage. According to the data of China Real Estate Index System and Zhejiang Provincial Bureau of Statistics, in 20 19, the contracted sales of Xiangsheng in Zhejiang Province ranked third in the province, accounting for 5. 1% of the contracted sales in the province. At the same time, Xiangsheng has further expanded its business to the Yangtze River Delta region. In the first half of 2020 alone, Xiang Sheng has acquired more than 654.38+0.3 billion yuan in core cities such as Hangzhou, Wenzhou, Ningbo and Hesong.

For other cities with high economic growth potential in China, Xiangsheng will copy a lot of valuable resources and experience accumulated in the Yangtze River Delta to help the company further improve the national layout. According to Han Yizhi's statistics, as of July 20, 2020, there were 0/8 new land/kloc in Xiangsheng, including four new towns/districts, namely Hewubeng, Nanchang, Nantong and Suqian suyu district, with a total land storage area of 49 1700 square meters.

The optimization of high-quality plots and soil storage structure will lay the foundation for the stable growth of Xiangsheng's future performance. Focusing on customer needs and realizing these needs is an important core of Xiangsheng's future "1+ 1+X" strategic layout.

Xiang Sheng learned that with the gradual tightening of policy regulation, the real estate industry is undergoing a trajectory change from scale to product and efficiency. Really good products have become an important help for enterprises to break through competition and overtake in corners. Therefore, Xiangsheng, known as "happy life operator", takes "people-oriented" as the core value concept, and is committed to creating products that can meet the different life needs of customers, and constantly updates and iterates according to the changes of customer needs.

In 20 19, xiangsheng initiated a round of product line rejuvenation. On the basis of the original seven residential product lines, four product lines of "Top Department, Cloud Department, Government Department and Yue Department" have been iteratively upgraded, achieving the coverage of "full cycle, full region and full age". Recently, the first work of Xiangsheng TOP series-Shanghai Xiangsheng Center in Hongkou core area was officially launched, which also means that a new chapter in the application of Xiangsheng TOP series products was officially opened.

It is worth mentioning that, in addition to elaborate products, Xiangsheng also meets customers' needs in life, space, spiritual culture and other levels through "tailor-made" services, and conveys the concept of a happy life in Xiangsheng style to customers. In 2020, Xiangsheng further focused on the iterative upgrading of products and services, and formed a "happiness+"service system, which was committed to bringing "happy life experience" to more owners with two dimensions of "happiness π" (service) and "happiness me" (product).

In addition, in order to achieve stable and sustainable development and make organizational management keep up with the pace of enterprise development, Xiangsheng is constantly optimizing and adjusting its organizational structure according to enterprise development, forming a 2.5-level management and control model of "headquarters-regional company-business department", and forming northern Zhejiang, eastern Zhejiang and southern Zhejiang around the strategy of "1+ 1+X".

There is no doubt that auspicious students who emphasize quality and pragmatism will develop steadily by riding the east wind of the capital market. Chen Guoxiang, Chairman of the Board of Directors of Xiangsheng Holding Group, also stressed at the company's listing ceremony that the date of successful listing is a new starting point for Xiangsheng Holding Group: "After listing, the company will rely on diversified products and services, with scale as the cornerstone and quality as the requirement, and under the leadership of an experienced management team, strive for perfection and move forward steadily." (Text/Huazhang)