How to make a good marketing plan for Confucius Center?

I. Activities Planning and Operation Plan of Confucius Center

1) marketing mode:

1, conference marketing: through various channels (such as soft text, hard broadcast, DM, internet, WeChat, etc. ), to attract expectant mothers to the Confucius Institute for Prenatal Education, where the obstetricians and gynecologists will give lectures. Expectant mothers can ask questions on the spot. After the lecture, lead expectant mothers and their families to visit the Confucius Center to follow up the signing of the bill. (Note: The signing-in ceremony can promote the attendance of expectant mothers or their families, and cooperative businesses can provide gifts).

2. Channel marketing: cooperate with high-end centers, maternal and child service stores, office property companies, banks, mobile or China Unicom, baby photography, insurance companies and other companies to distribute promotional materials or issue cards, improve brand image and social influence, and let expectant mothers come to the store. (Note: Advertising replacement can be done through exchanges).

3. Festival marketing: Use festivals (Mother's Day, Father's Day, National Day, etc. ) Do activities in the street for the stunt, carry out health education, distribute popular science materials and publicity materials, thus expanding the influence of the center and enhancing the brand image.

4. Media marketing: do a good job in the marketing of print media, online media and other media, such as the social awareness of the rapid and extensive promotion center (note: SEO, SEM, WeChat focus, group purchase).

5. Experiential marketing: use various channels to let expectant mothers go to the Confucius Center to experience. During the experience, doctors, nurses and caregivers provide all-round and three-dimensional services, so that expectant mothers who come to the Confucius Center can spend money at the Confucius Center.

Promotion plan:

1, overall promotion planning

Internal management: follow the people-oriented service model and improve service quality.

External market: integrating public relations and activities.

Team promotion task:

A. The promotion plan of Confucius Center, and the production of advertisements and promotional materials inside and outside the Center.

B, the relationship outside the center of the month is integrated and implemented, and the industry is integrated and introduced.

3. Promotion principles:

Measure efforts by performance and ensure work by time.

How to determine the price of this room and how to do the opening activities?

The room price depends on the development level and per capita consumption capacity of your city.

Opening activities can attract customers to participate through marketing.

Where can I hire a professional marketing manager?

All online recruitment networks can kiss.