Marketing department work planning

Model essay on work planning of marketing department

As the marketing manager of the company, I want to be better responsible for the marketing work in 20xx, so I have made the following work plan:

1. Formulate the annual sales plan of 20xx.

Scientifically and rigorously analyze the current market situation and sales situation, foster strengths and avoid weaknesses, seek opportunities, and formulate the work tasks and work plans of the marketing department and sales department in 20xx.

Second, streamline and optimize the sales organization structure.

Carefully analyze and understand the current organizational structure of the sales department, according to the rationality of the market situation, on the premise of intensive cultivation of the market, streamline the army, adjust local personnel, control sales costs, tap the potential of personnel, stimulate work enthusiasm, feel the pressure of work, and strive to do their own marketing work well.

Third, strictly implement training and improve team combat capability.

Concentrate on training, and strive to make all employees fully grasp the company's sales policy, product knowledge, applied technology knowledge and marketing theory knowledge, and form a learning team, a competitive team and an innovative team.

Fourth, scientific market research, supervision and assistance in marketing.

The core work of the marketing department is to assist and guide the sales department and all regions to continuously enhance their brand power and consolidate their sales power. Therefore, the marketing department must constantly understand the market, visit the market, investigate competing products, analyze the reasons, find out the gap, report to the general manager according to the actual situation in each region, and give clear sales guidance ideas, ideas and methods to each region.

How time flies! A year passed in a blink of an eye. This year, with the momentum of previous years, the company stepped into the fast lane of rapid development, achieved rapid growth in benefits, and successfully listed on the Shanghai Stock Exchange. From then on, a company will be presented to the world with a brand-new attitude, and a new company with more vitality and vitality will be born. Its responsibility is to safeguard the interests of shareholders.

After the company goes public, the management level will be greatly improved, which is not only the external requirement of market competition, but also the internal requirement of its own development and growth. For the marketing department, it is both a kind of pressure and a kind of motivation to comprehensively improve the management level and keep up with the pace of the company's development. In order to achieve the overall management goal of the company's contract amount of 3 billion yuan, the marketing department has formulated the following work plan.

I. Information Network Management

1。 Establish direct leadership relationship. The marketing department is the functional department responsible for the construction and maintenance of the company's information network, information collection and processing, and accepts the leadership of the deputy general manager of marketing. There is a direct leadership relationship between the information manager of the marketing department and the regional marketing development assistant.

2。 Increase staffing: (1), information administrator: the marketing department has three full-time information administrators who are in charge of different areas and no longer hold other jobs. (2) Market development assistants: there are two market development assistants in six offices in Zhejiang Province and one in the areas under the jurisdiction of other offices.

3。 Strengthen personnel quality training. Before the Spring Festival, the recruitment and training of information administrators and market development assistants of marketing departments in various regions will be completed, so that the marketing department can fully ensure the quality of personnel in the implementation of the new management system. Choose and hire marketing assistants carefully, and don't make up figures.

4。 Strengthen personnel assessment. The establishment and maintenance of information network are specified in detail from the aspects of personnel allocation, resource guarantee and performance evaluation. And ensure this work from the system. Establish an assessment system for market information administrators, regularly patrol the areas in charge to guide information management, conduct targeted analysis and research, and urge them to establish and improve information management in a short time according to regulations.

Second, brand promotion.

1. In order to further promote the company's brand and expand the market share, taking the opportunity of the company's listing, we will initially consider holding brand promotion meetings and seminars in Chengdu, the capital of Sichuan, Xi, the capital of Shaanxi, Urumqi, Shenyang, Changchun, Jilin, Guangzhou, the capital of Guangdong, Nanning, and Shanghai, the capital of Guangxi Zhuang Autonomous Region, to publicize and expand the company's brand, expand the information network, create more market space, and lay a solid market foundation for doubling the contract.

2. Strengthen the professional knowledge training and quality education for those who come into contact with the outside world, establish a good employee image and advanced corporate culture connotation, and leave a beautiful and deep impression on everyone who comes into contact with Hangxiao, so as to have a clearer and deeper understanding of Hangxiao and steel structure.

Third, customer reception.

Guest reception is still one of the priorities of the marketing department. Doing a good job of guest reception is the necessary premise and foundation of business contact. How to do a good job of guest reception with good quality and quantity according to the relevant regulations of the company and the requirements of the Ministry of Commerce is an important topic that the marketing department must seriously study and discuss. On the surface, reception is relatively simple, but in essence, customer reception is a very profound knowledge.

In order to expand the market and increase the market share of camel feed, according to the strategic deployment of the company's leadership, the planned market plan for 20xx is as follows:

First, maintain the old market.

The existing aquaculture area of Biandan Lake Fishing Ground is 1 1,000 mu. Since the market recovery in 20xx, the estimated sales volume can reach 200 tons. In view of the current situation, I made a detailed investigation and visit to the fishing ground. The feeds used by other farmers include Jingmen Hongxing, Jingmen Wulong, Gongan Zhongchu, Gongan Yuyin, Hunan Xinxin and Jingzhou Haida. And strive to increase the annual sales of 20xx by 50% to 300 tons. Main methods and measures:

1, implement docking with farmers, increase contact, communication and discussion, and deepen the impression.

2. Strengthen brand promotion, introduce the effect of surrounding users and tell practical cases.

3. Strive for the policy support of company leaders and attract customers to join the company.

4, the implementation of farmers' funds years ago, policy propaganda in place.

Second, develop new markets and find new customers.

There are nearly 5000 mu of aquaculture water surface in Beihu Fishing Ground of Gongan, with many brands and large sales volume, but camel feed has been in a blank market. In order to seek new growth points, from June 65438+ 10 to February 65438+February, my work focused on this aspect:

1. Visit customers to learn about market capacity and brand sales.

2. Grasp the basic information of customers and farmers.

3. Report the new problems in the work to the leaders in time, communicate with them and solve them as soon as possible.

4. Determine the intended customers as the breakthrough of new customers in 20xx, and finally get the support of leaders, and strive to achieve sales of 50- 100 tons.

Third, sales sources and growth points

1. The current sales volume of Biandan Lake Fishing Ground is 200 tons, and it is planned to add 8- 10 farmers in 20xx, with an increase of 100 tons, totaling 300 tons.

2, new market development, strive for new customers or farmers, sales reached 50- 100 tons.

The annual sales volume of 3.20xx is 400 tons, and strive to double that of 20xx.

Model essay 4 1 on the work planning of the marketing department, establish a relatively stable sales team familiar with the business.

Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson. Establishing a united and cooperative sales team is the foundation of an enterprise. It is an important task to build a harmonious and lethal team in next year's work.

2. Improve the sales system and establish a clear and systematic business management method.

Sales management is a long-standing problem in enterprises. It is a laissez-faire state for salespeople to go on business trips and meet customers. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership.

3. Cultivate sales staff to find problems, sum up problems, and constantly improve their habits.

The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to raise their professional ability to a new level.

4. Establish sales and service outlets in regions and cities.

According to a series of problems encountered in this year's business trip, the scheduled customer suddenly changed the itinerary, broke the contract, and the vehicle was not at home, which disrupted the planned itinerary and failed to successfully complete the business trip. Causing a waste of time and money.

5. Sales target

The most basic sales target this year is to have a monthly income statement. According to the sales task issued by the company, the task is divided into month, week and day according to the specific situation; Divide the monthly, weekly and daily sales targets into each salesperson to complete the sales tasks in each time period. And improve sales performance on the basis of completing sales tasks. I think the development of the company next year can not be separated from the overall quality of the employees of the company, and can not be separated from the company's guidelines and team building. Improving execution, establishing an excellent sales team, and having a good working mode and working environment are the keys to work.

Model essay on work planning of marketing department 5. First, work ideas

The marketing department will fully cooperate with the company's objectives, formulate corresponding work objectives and plans, and strictly follow this plan. Due to the short establishment of the marketing department and the shortage of business personnel in the department, it is difficult to achieve the previous performance, and it needs to be gradually improved from low to high in the process of continuous improvement.

Second, the work objectives

According to the current personnel situation and the initial establishment of the marketing department, the objectives of this plan are formulated:

(1) The personnel structure of the department is perfect, the financial management team is established, the staffing of the department is improved, and it is generated from the financial management specialists according to the financial management performance and management ability.

1, broaden the recruitment channels, cooperate with the personnel department to seize the time to recruit, and attend an on-site job fair when necessary;

2. According to the performance of the department, the financial management specialist is fully employed to survive the fittest. Determine the number of department personnel before the middle of the year, and complete all the configuration before the end of the month.

(B) expanding brand influence

1, website construction

At present, the customer investment platform system upgrade is being tested, and the planning is responsible for improving the platform functions, enriching the interface content, and calling relevant personnel to review the platform functions from time to time.

2. Make company brochures

At present, the planners are working on the design, which will be completed before the annual leave, and all employees of the company are required to take some home during the Spring Festival to promote the company and improve its popularity during the Spring Festival.

3. increase advertising efforts.

4. Participate in influential industry meetings and activities.

Actively expand cooperation with domestic financial institutions and investment institutions, participate in some influential industry conferences, keep abreast of policy trends, obtain market resources, divide project investment into cooperation points and strengthen brand influence.

(3) the plan to achieve the financing goal

1. Business development of wealth management experts

First of all, we should train the financial commissioner to fully understand the company's products, recognize the company's products, and start a business from the market. We should ask the financial commissioner to set personal goals, put forward specific plans and supervise the implementation.

2. Organize public financial publicity activities on a regular basis.

In the process of business development, contact with the properties of major residential quarters in Ganzhou, and hold some small-scale public welfare financial promotion activities in the interior of the quarters, mainly providing free financial consultation, properly equipped with registered small gifts, improving Zhongying's popularity and tapping customer resources.

3. With the help of traditional holidays in China, hold a customer appreciation meeting, maintain old customers, convey policies and long-term plans to customers, and tap the customer resources behind customers.

(4) Cooperation and support

1. The company regularly holds some outdoor expansion activities to strengthen communication among employees and enhance their sense of belonging and team cohesion, so as to retain, manage and make good use of talents.

2. At an appropriate time, employees are allowed to take their families to participate in outdoor activities organized by the company in order to gain the support of their families, and recommend their relatives and friends to participate in the company's financial investment and cultivate loyal investment customers.

In the new year, I hope all departments can work together to achieve the company's annual goals.