What's the matter with the cemetery price rising faster than the house price?

Take Fushou Garden as an example. In 2020, the average selling unit price of Fushouyuan Tomb will increase by 5%. According to the "Changes in the Sales Price of Commercial Housing in 70 Large and Medium-sized Cities in February 2020" published by the National Bureau of Statistics, only 2 1 of the 70 cities increased by more than 5% year-on-year (that is, the price index was greater than 105), accounting for 30%. In other words, the price increase of cemeteries has exceeded that of most cities.

According to the estimation of Huajin Securities, according to the caliber of the Ministry of Civil Affairs, from 2006 to 20 18, the average price of domestic cemeteries continued to rise. Specific to the enterprise, the reporter counted the financial reports of two listed companies in the funeral industry, Fushouyuan and Fucheng. Among them, in 2020, the average selling price of operating tombs in Fushouyuan was about 10.77 million yuan, and the price rose by 5%, rising for four consecutive years. Because the acquisition of "Thunder" has a great impact on the income of funeral business, the interface data is selected from the financial report of Fucheng Co., Ltd. 20 18 for analysis.

In 20 18, the average selling price of Fucheng stock tomb was 94,900 yuan, with a price increase of 36.9%, rising for two consecutive years. In terms of tomb sales, the tomb sales of both companies declined in 2020. Fushouyuan said in its financial report in 2020 that during the epidemic, the number of people decreased, which led to the inability to fully carry out the value-added services of cemeteries and funerals in some areas, and the income decreased year-on-year. Fucheng shares also have similar statements in the financial report.

Cemetery operators earn a lot of money.

According to the previous research report released by Zhongtai Securities, the compound growth rate of death population in China from 20 1 1 to 20 16 was 0.38%, the compound growth rate of funeral parlours was 0.34%, and the compound change rate of cemetery was -0.29%. Take Beijing and Shanghai as examples. From 2009 to 20 17, the number of operating cemeteries and funeral homes in the two regions did not increase, which shows that cemetery resources are very scarce.

In this context, the price of cemeteries has been rising all the way. At the same time, merchants seize the consumer's "filial piety first" psychology and launch a series of additional services, which also increases the funeral burden.

"This is the latest service project launched by our property management company. Looks like a triad. What we want is the atmosphere, absolute solemnity, absolute momentum, building a mourning hall, sending paper money, and doing funerals. " In Crazy Racing, Xu zhēng plays the sales manager of the cemetery.

In real life, the funeral services launched by funeral operators are even less satisfactory. According to reports, it is not as simple as buying a cemetery to let the deceased rest in peace, but also buying decorations and appliances such as vigil lions, beds, incense burners and cash cows, as well as etiquette fees, burial fees and burial vehicles. These are not small expenses.

In addition, with the continuous development of economy, some cemetery operators have also identified business opportunities and launched more personalized and high-end funeral services to meet the needs of different customer groups. This not only pushed up the price of the cemetery in disguise, but also encouraged blind comparison, leading to chaos in the cemetery market. Even some "grave robbers" raised the price of the cemetery by buying low and selling high, earning the difference and profiteering.

Due to multiple factors, the price of cemeteries is getting higher and higher, and there are more and more "sky-high" cemeteries, which leads some banks to take the opportunity to launch consumer loans for cemeteries, and cemetery operators also earn a lot of money.

Refer to the above? Observer-the price of cemetery has risen faster than the house price. Will it be more expensive in the future?