What services does the property provide for long-term rental apartments?

At present, the brands of long-term rental apartments in China can be said to be endless, and their business models are also different. Among them, for centralized and decentralized long-term rental apartment brands, there are great differences in property management and service due to different housing layout forms. Let's take a look at the services provided by long-term rental apartment properties.

At present, the long-term rental apartment market in China is developing very rapidly. For the first-tier cities such as Beishangguangshen and Shenzhen, there are more than 300 centralized brands of long-term rental apartments, including Internet brands YOU+ and Rubik's Cube, developer brands Vanke Apollo, Shilian Hongpu and Longhu Guanyu, and hotel group brands Woqu, Chengjia and intermediary brands. However, brand differentiation is often ignored when scale and expansion speed are the core of competition. From the perspective of long-term rental apartment model, the centralized model pays more attention to property services and community operations, while the decentralized model pays more attention to residential needs. The key to centralized differentiated competition lies in service, while decentralized competition mainly lies in housing.

Centralized long-term rental apartments are mainly based on property supporting services, but at present, in the long-term rental apartment market in China, the homogenization trend of brand services is very obvious. Most brands of centralized apartments are equipped with public areas, especially gyms, cafes, public kitchens and living rooms, which are almost standard. Some professionals said that although centralized long-term rental apartments have their own characteristics in decoration style, they are also the easiest to be imitated by competitors. The real core competition comes from the soft power of enterprise brand service.

However, the main considerations of renting groups are living experience and commuting distance. The hardware investment of each brand is basically the same, but the real difference lies in the service level. However, some insiders said that the current long-term rental apartment market is in its infancy, and the competition for brand differentiation at this stage is not obvious, but the current differentiation is mainly reflected in the competition of different grades of products.

At present, most apartments that can effectively provide property services are centralized apartments. Although decentralized apartments have corresponding services, due to the influence of space, the service response is obviously not as efficient as centralized apartments. For centralized apartments, the differentiation between brands is not obvious at present, and most of them provide basic services for tenants to meet the needs of daily life. With the continuous development of the long-term rental apartment market in China, the future competition will gradually change from scale expansion to service soft power.