How to manage apartments for the elderly?

China is not only a country with a large population, but also a country with a large elderly population. Because of the particularity of basic factors such as population policy and family planning in China. At present, China's elderly population over 60 years old has reached 65.438+0.7 billion, accounting for more than 654.38+0.2% of China's total population, and will exceed 400 million by the middle of 2654.38+0 century. With China's aging population and rapid economic development, as well as the elderly's demand for high-quality old-age life, apartments for the elderly have gradually become a way to meet the needs of the elderly with medium and high economic strength. Because of the characteristics of the old-age apartment, it is different from the operation mode of ordinary old-age care institutions and ordinary real estate. Therefore, China Nursing Home Network believes that the service principles such as market positioning principle and sales principle that should be followed in the operation and management mode of China pension market are particularly important.

A, the typical characteristics of the apartment for the elderly:

Feature 1: The apartment for the elderly can provide personalized living conditions and humanized service content for the elderly with medium and high economic strength. In economically developed cities such as Beijing, Shanghai and Guangzhou, there are a group of middle-and high-income elderly people who account for nearly 6% of the local elderly population. They think that the current conditions of providing for the aged can't meet their growing needs in terms of living conditions and service level, so they gradually pay attention to a new mode of providing for the aged-apartments, which can meet their needs.

Apartment for the elderly is a special residence for the elderly, and it is a mode of combining home-based care with community service. Unlike nursing homes and welfare homes, apartments for the elderly are not used to adopt elderly people who have no financial resources or who are adopted by low-income families. They are not social welfare facilities founded by the state or the collective, but special houses for the elderly invested by the society and managed by enterprises. Generally located around the city, surrounded by mountains and waters, the air is fresh and the scenery is beautiful. The elderly can choose housing types, grades and service levels according to their own economic conditions and health conditions.

Because the apartments for the elderly provide personalized living conditions and humanized services for the elderly, their residential forms generally include family-style private houses, dormitory-style hotel-style apartments and hospital-style elderly wards. At the same time, because apartments for the elderly are generally built around the city, they also provide various necessary facilities for life (such as shopping places, banks, post offices, hospitals and other facilities) and supporting facilities for entertainment and exercise (such as gymnasiums, restaurants, entertainment places, universities for the elderly, etc.). ). Humanized community services include