How to promote the project with innovative business plan

Innovative business project plan (General 12)

I. Short-term objectives of the draft promotion plan (1): Through media promotion, word of mouth, corporate image design, community promotion, furniture exhibition, etc. We will quickly establish and improve the company's popularity and reputation in Liupanshui decoration industry, expand market share, enhance competitiveness, create considerable economic benefits faster, and obtain significant social benefits at the same time. Long-term goal: make the company bigger and stronger, realize the sustainable development of the company, and realize brand A, newspapers and magazines. You can consider publishing decorative styles in influential newspapers in Hanzhong, with themes and continuous follow-up. At the same time, we can consider publishing answers to family decoration knowledge in the name of decoration in some related industry magazines to expand the popularity of well-known brands. B, outdoor advertising. There are mainly three-dimensional billboards, bus billboards and bus bodies. Pay special attention to billboards near high-grade residential areas, and be sure to find a way to take them down. C. elevator advertisement. Elevator is the only way for most middle and high-level consumers to go to work, and as a decoration industry, it has the advantage of "the first to get the moon", so we must make good use of this aspect. Advertising language should be concise, colorful and impactful. (2) Joint Promotion Establish a joint promotion relationship with well-known brands of furniture or household appliances manufacturers or sellers, and strive for a win-win situation. For example, home improvement can be bundled with Haier air conditioners and Lenovo computers, so that consumers who buy these home appliances have certain discounts on home improvement, and the sales of these home appliances will promote the brand promotion of decoration. (3) Community promotion 1. Select newly-opened buildings (such as May Day and November Day) and hold promotional activities at the same time, which will form a huge momentum and show the decoration strength. 2. We must try our best to get the strong support of this residential property company, and it is best to establish a long-term cooperative relationship. 3. Set inflatable rainbow doors at the main entrance of the community, make decorative banners, supplemented by a certain number of large balloons with advertising slogans. 4. Distribute decorative leaflets to past home customers and consumers who come to see the house, and present handbags printed with decorative advertisements. Second, peer market competition analysis There are currently more than 70 decoration companies in Liupanshui, and there are about 150 guerrillas. Shang Yun and Ding Ding Changsheng are mainly at the low end and have made great efforts in advertising. They advertised on buses, TV and car bodies respectively, and publicized and set up some elevators in each newly opened community. And they also let customers see reassuring and real materials. So they have many door-to-door customers. Samsung, Xingyi and Shangyi are all high school students, but they have been in Liupanshui for several years and have their own customer base to introduce new customers, which is unmatched by our company.