Feng's career

193 1 joined the family business, 1935 served as the manager of Li Fengxing, and was sent to set up an office in Hong Kong. He is steady, decisive and has his father's style, so the burden of setting up Li & Fung branch in Hong Kong falls on his shoulders. After he arrived in Hong Kong, he became an assistant manager. After he was registered in Li & Fung Limited, he became a manager.

He not only founded Li & Fung Company in Hong Kong, but also bought the first seaside property for Li & Fung, located at Connaught Road Central 18-20. He is well planned and well managed. At the beginning, with only 65,438+00 employees, he established Li & Fung's trading kingdom in Hong Kong. During World War II, flashlights were the best sellers in Britain due to frequent air raids and air defense power outages. Li & Fung seized the opportunity to place large orders with major torch factories, and also established Victoria Torch Manufacturing Co., Ltd. in Hong Kong, and obtained the tax preferential certificate issued by the Hong Kong government for importing goods into the UK. The factory is quite large, and it started working day and night, but it still can't meet the needs of British buyers, so its business is booming, laying a solid foundation for Li & Fung in Hong Kong. Three years and eight months after the fall of Hong Kong were unforgettable and difficult days for everyone in Hong Kong. Most enterprises were paralyzed and Li & Fung was forced to close down. Victoria flashlight manufacturing co., ltd. also ended, and all the equipment in the factory was requisitioned by the Japanese aggressors.

1943 After he died in Guangzhou, Feng and other relatives who stayed in Hong Kong left Hong Kong to return to Guangzhou under the pretext of mourning.

1945 After War of Resistance against Japanese Aggression's victory, Feng immediately returned to Hong Kong to rejoin Li & Fung Industry. He rented the Princess Bank in Central as an office building, changed the Hong Kong branch to the head office, and changed the Guangzhou head office to a branch as the chairman of Li & Fung Bank. Resume business in a short time. At this time, he was willing to transfer all the personal equity of Li & Fung to the Feng family, and since then Li & Fung Co., Ltd. has been exclusively owned by the Feng family. Feng and Feng are both managing directors, and Feng Lihua is a director. After owning the equity of the whole company, the Feng brothers and sisters quickly resumed the overall operation of the company and made efforts to explore and innovate in business. They imported ballpoint pens from America to Hong Kong for the first time. At the beginning, the product didn't have a Chinese name, so Feng Li ordered it to be called a ballpoint pen, which meant that "atomic bomb" represented the advanced technology at that time, so the product was very popular in the market. These commodities have brought considerable profits to Li & Fung and made great contributions to its revival. After the war, Li & Fung operated 10 1 commodities, including handicrafts and ceramics. But soon, they turned to selling popular goods, such as clothing, toys, electronic products, plastic flowers, rattan, wood and so on. Li & Fung is one of the pioneers in the plastic flower industry, which provided employment opportunities for thousands of people in prosperous times. In 1950s, with the continuous expansion of Hong Kong's economy, Li & Fung's foreign trade volume and profits increased year by year, becoming a well-known firm in Hong Kong, enjoying a worldwide reputation for its high-quality goods and excellent services. Since 1970s, Li & Fung has developed into a group enterprise, and its business in Asia is divided into seven product categories, providing specialized commercial, sales and financial services respectively. Branches are located in Hongkong, China, Singapore and Asian countries. Li & Fung Group established the board of directors, with Feng as the first chairman. After Mu Ying's death, Feng, the former chairman, took over. In order to successfully transform Li & Fung from a family business into a diversified modern enterprise, Li & Fung decided to list 1973. At that time, thousands of people lined up outside the Stock Exchange to receive the subscription application form, and the oversubscription reached 1 13 times, setting a record for oversubscription of new shares in the Hong Kong stock market. The strong demand for Li & Fung shares reflects the confidence of Hong Kong financial circles in Li & Fung.

1957, Feng rebuilt three old houses in Connaught Road in Hong Kong into Feng Mansion with a floor of 12.

1982, Shi Feng building was rebuilt and became a 22-story commercial building.

1980, Li & Fung bought two commercial units in the World Tower in Des Voeux Road Central as its headquarters, and the rest of the departments were located in a rented building in Tsim Sha Tsui. It is from here that the company's goods are transported by containers to markets all over the world.

1975 Chairman of Li & Fung Group. Feng not only made an indelible contribution to the development of Li & Fung, but also did his best for the prosperity and social welfare of Hong Kong.