What kind of housing enterprise is Nanning Rail Real Estate Group?

This is one of the marketing strategies of real estate enterprises, and it is a gift discount made by enterprises according to their own resources or competitive advantages. On the one hand, I hope to attract customers' attention, and on the other hand, I hope to help the sales of the project.

However, Yan Yuejin also reminded that taking the subway mainly involves transportation policy and has little to do with housing policy. Whether it is appropriate to link the real estate behavior of real estate enterprises with subway rules is debatable. Therefore, similar marketing practices need to be carefully promoted, and it may be more appropriate to change "free subway ride" into "giving 10 subway ticket purchase subsidy".

Being able to "buy a house" and "take the subway for free" are two seemingly unrelated events, because Nanning rail real estate has a unique background. Tianyancha APP shows that Nanning Rail Real Estate is a wholly-owned subsidiary of Nanning Rail Transit Group Co., Ltd., which is wholly owned by Nanning SASAC.

Nanning Rail Real Estate, formerly known as Nanning Housing Construction and Development Company, was established in 198 1. According to official website information, Nanning Housing Construction and Development Company was merged into Nanning Rail Transit Group Co., Ltd. on 20/0/3, and was renamed as Guangxi Zhong Fang Real Estate Co., Ltd. on 20/0/9.

According to the ranking of equity sales of Nanning real estate enterprises in June 5438+ 10 released by Ke Rui and Guangxi, the transaction amount of Nanning rail real estate ranked eighth and the transaction area ranked sixth.

Ke Rui also specifically mentioned that the performance of Nanning Iron Real Estate led the year-on-year increase, reaching 22 1%. Zhongxin Finance noted that in August this year, Nanning Rail Real Estate had not even entered the top ten of this list.

Just as Nanning rail real estate has performed brilliantly in Nanning, many real estate investors such as Metro Group and Rail Transit Group have recently become the new focus of attention.

In the TOP 100 list of land acquisition amount of real estate enterprises in June, 2022 (from 0 to 10), seven subway companies, namely Guangzhou Metro, Xiamen Rail Transit, Shenzhen Metro Group, Suzhou Rail Transit Group, Hangzhou Railway Group, Shenyang Metro Group and Hefei Rail Transit Group, were listed, among which the highest ranked Guangzhou Metro was16.5 billion.

However, looking at the current situation of the entire property market, Yan Yuejin believes that this policy still reflects that the pressure of destocking in some second-tier cities is still very high, which will inevitably make the inventory of housing enterprises look fancy.

According to the data of the Central Reference Institute, in June, 5438+0- 10, 397 sets of new commercial housing were sold in Nanning, with a transaction area of 4,433,400 square meters. 1set can be sold for 7,967/kloc-0 in October, with a saleable area of 8,696,200 square meters, and the clearance period is 19.65 months, which is quite stressful.

For a long time, investment in real estate development has been an important driving force for Nanning's economic growth. This year, Nanning has also actively introduced various preferential policies for real estate, including reducing down payment, increasing the amount of provident fund loans, and encouraging "one person to buy a house and help the whole family".

Liu Shui pointed out that the current accelerated liquidation and repayment of cash flow have a negative impact on housing enterprises.