Want to do a tourist survey, how to collect the data of tourist satisfaction evaluation?

According to the Big Data Survey Report on Tourist Satisfaction in Guangdong Tourist Attractions, tourists are more inclined to choose cities such as Shenzhen, Guangzhou and Zhuhai, while leisure and urban park scenic spots are more favored by tourists. Among them, Guangzhou Changlong Tourist Resort, Shenzhen Overseas Chinese Town Tourist Resort and Guangzhou Guang Zhouta Scenic Spot are the most popular scenic spots, but the popularity of cultural and creative scenic spots needs to be improved.

Scenic spots can design a satisfaction questionnaire through their own official WeChat account or third-party research institutions, and then review and confirm the content of the satisfaction questionnaire, and then formulate a satisfaction survey plan and organize its implementation. Conduct training on channel satisfaction survey before the formal implementation, and summarize, analyze and feedback the results of satisfaction survey in time after the investigation.

Finally, the results of tourist satisfaction survey will be included in the important content of PDCA cycle inspection, which will provide a basis for action and continuously improve the management of scenic spots. Establish a channel management concept oriented to channel satisfaction, continuously improve tourists' satisfaction and promote the sustainable development of scenic spots.

Shenzhen Satisfaction Consulting Co., Ltd. (SSC) serves many hospitals in China, helping them to improve the level of employee satisfaction. The survey project covers more than 65,438+050 cities in China. There are more than 1000 valid samples in tourism service satisfaction survey, internal employee satisfaction survey, public security satisfaction survey, food safety satisfaction survey and employee satisfaction survey through telephone survey, online questionnaire, on-site interview, in-depth interview and focus group.