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Influencing factors of Tik Tok commodity live broadcast on consumer behavior during COVID-19 epidemic.
During the epidemic period in COVID-19, the influencing factors of Tik Tok live broadcast on consumer behavior were the epidemic situation and the way of live broadcast.
1. Impact of the epidemic: The impact of the epidemic has restricted consumers' travel and increased the difficulty of offline shopping, thus increasing the demand for online shopping. The live broadcast of Tik Tok has ushered in development opportunities.
2. Live mode: The live broadcast of Tik Tok is real-time interactive. Consumers can interact with sellers through live delivery, understand commodity information, and improve shopping experience and trust.
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