How do public relations companies do a good job in promoting copywriting planning

The promotion of soft writing is a continuous publicity process. The so-called sustainability is not only the continuous release of manuscripts, but also the correlation and interaction between manuscripts to form a huge publicity system.

For example, the same activity can be divided into different manuscripts, which can prolong the hot time of the activity, and for example, the advantages and disadvantages can be found through the previous manuscript, which can improve the effect of the later manuscript.

In today's huge amount of information, the power to fight alone is already very small, so it is naturally impossible to be the shopkeeper who cuts the manuscript when it is completed. Even the soft text promotion of the same enterprise needs to cooperate and support each other in order to exert greater power. To put it bluntly, the front should pave the way for the back.

Next, Bian Xiao will share how to improve the promotion effect of the whole soft text through the early soft text publicity.

First, summarize the inclusion situation.

In the promotion of soft texts, press releases account for the majority, so the general promotion of soft texts attaches great importance to inclusion.

The next steps involved are divided into two steps. The first step is to directly find the number of included websites. If the inclusion is too low, analyze whether it is the quality of the article or the choice of the website, accumulate experience for future release, and reissue the media that are easy to be included to ensure the promotion effect of this round. The second step is to mark the media that are easy to be included, so as to facilitate the selection of media when encountering a release scheme with high inclusion requirements.

Second, analyze user preferences from comments.

After each round of soft text promotion, we should browse readers' comments, collect users' suggestions for product improvement according to the comments, analyze the types of popular articles and topics that consumers like to discuss, and so on, so as to provide direction for the content selection of soft text promotion in the later period. Knowing users' topic points, just like prescribing the right medicine according to users' preferences, can strengthen the interactivity of soft articles and improve the publicity effect and influence of soft articles.

Third, the data comparison of each platform.

After the release of soft articles, besides recording the collection and comments of various media, it is also necessary to compare the review speed, reading number, forwarding number, collection number and comments number of different media to understand the advantages of each media, so as to facilitate the selection of promotion schemes with different needs in the future.

Soft text promotion has never been an article. In order to improve the effect of soft text promotion, we must constantly sum up the past experience and shortcomings, take its essence and discard its dross, so that the promotion effect will be better every day.

If you think what I said makes sense, remember to pay attention to me.