How do decoration companies do marketing planning?

Now the decoration company sweeps the building and calls customers. The effect and efficiency are too low and very passive.

If we want to change this embarrassing situation, we must analyze where our accurate customers are. Think about it. Do owners who want to buy a house and decorate it first have to find a residential property to get the door key? Then we can get our accurate customers by cooperating with the property.

There is no need to call every day, as long as there are two ways for customers to come to us.

Then why is the property willing to cooperate with us, and why is the owner willing to take the initiative to come to us?

The first step: common property and win-win cooperation.

Before the new property is delivered, it is necessary to find the property company of the sales department for cooperation as soon as possible. Then how do you talk about cooperation with the property management company? How can the property be willing to cooperate with us?

Because we can solve the two major pain points of property companies:

1, the annual property fee is difficult to collect.

2. Keep a bad relationship with the owner.

With the negotiation method of "interests first", first provide the other party with a cooperation plan to solve these two major pain points, and the other party is naturally willing to cooperate. This is often said in marketing, find the fish pond where your target customers gather, and then reach a cooperative relationship with the fish pond owner, who is naturally willing to recommend customers for you.

So, what kind of cooperation mode is adopted?

The second step: the property fee is refunded in full, which makes the owner irresistible.

In order to solve the two major pain points of the property, ... do these six steps well, so that customers can come to us ... and explain me in detail.