Brief introduction of Hangzhou Daily Newspaper Group

With the approval of the General Administration of Press and Publication, Hangzhou Daily Newspaper Group (hereinafter referred to as Hangbao Group) was formally established 1 165438 on October 8, 2006. After years of hard work, it has developed into a large-scale modern media group with 10 newspapers and 10 websites, investing in radio and television, developing mobile media, outdoor media, digital publishing, business printing and cultural exhibition industries, and forming a newspaper-based, multimedia and related cultural industries.

From June 5438 to February 2005, Hangbao Group was incorporated, and 36 wholly-owned or holding companies were established one after another. A two-level corporate governance structure with a group company as the core and a company and a management department as the enterprise has been established, and a management model of unified management of strategic objectives, public opinion orientation, group resources, cadres and personnel, and values has been implemented. All subordinate units operate independently and develop themselves.

In 2008, Hangbao Group put forward the strategic goal of transformation and upgrading: transforming from a newspaper group to a modern media group and becoming a strategic investor in the cultural industry.

Hangbao Group has the most advanced printing equipment and strong sales network in Zhejiang. The printing capacity of the Group's printing base reached 2.6 million pairs per hour, ranking among the "Top Printing Enterprises in China 100" for seven consecutive years, and now it ranks 46th, ranking first in Zhejiang. In addition to the Hangzhou base, the province has also established eight printing points in Ningbo, Taizhou, Jinhua, Yueqing, Jiaxing and Yuyao. The Group has 30 distribution branches (stations) all over the province, which ensures the synchronous printing and delivery of the Group's newspapers and periodicals in major towns in the province.

Hangbao Group was rated as "National Advanced Local Newspaper Management Unit" twice by the State Press and Publication Administration, "China Digital Publishing Demonstration Enterprise" twice and "Provincial Civilized Unit" twice by Zhejiang Provincial Committee.

In 2009, Hangbao Group achieved a total revenue of 654.38+0.5 billion yuan and a profit of 654.38+0.5 billion yuan. Comprehensive strength ranks in the forefront of national newspaper groups, and has successively ranked among the top 100 lists of "China's most valuable media (media organizations)," Hangzhou's large enterprises and group competitiveness "and" Hangzhou's largest service industry ". According to the Comprehensive Evaluation of the Overall Economic Scale of Newspaper Group (Top Ten) released by the General Administration of Press and Publication on August 20 10, Hangzhou Daily Newspaper Group ranked seventh among the national newspaper groups.

Hangbao Group currently has two intelligent office buildings with more than 3,800 employees and an area of 50,000 square meters. Hangbao Group owns 10 newspapers, including Hangzhou Daily, Metropolitan Express, Business Daily, Xiaoshan Daily, Fuyang Daily, Urban and Rural Herald, Metropolitan Weekly, Scenic Spots, Leisure Magazine and Hangzhou Magazine, with an average daily circulation of/kloc-

▲ Hangzhou Daily was founded in 1 955165438+10/0/. In 2009, it achieved a total operating income of 220 million yuan, and its comprehensive strength ranked among the top three party newspapers in provincial capital cities and sub-provincial cities.

▲ Urban Express was established in 1999 65438+ 10/. In 2009, its total operating income exceeded 700 million yuan, making it the largest newspaper in Zhejiang Province in terms of circulation and advertising revenue. According to the list of 20 10 global 100 paid daily newspapers by the World Press and Journalists Association, Metropolitan Express ranked 47th in the list of paid daily newspapers with a circulation of over one million in the world 100, ranking first in Zhejiang newspaper industry, and ranking among the top 100 paid daily newspapers for six consecutive years.

▲ Collaborative development of sub-newspapers and periodicals. Founded in September 2002, Daily Business Daily has become the most influential economic consumption newspaper in Hangzhou market, focusing on economic and service consumption. Xiaoshan Daily, Fuyang Daily and Urban-Rural Herald are growing well. Among them, Xiaoshan Daily achieved a total operating income of nearly 654.38 billion yuan in 2009, ranking first among county-level newspapers in Zhejiang Province. The influence of the three magazines, Scenic Spots, Leisure and Hangzhou, is constantly improving. In order to meet the challenge of the rapid rise of new media and the general trend of media and media integration, Hangbao Group has accelerated the transformation from a single mode of traditional newspapers to an all-media communication mode, and initially established a modern media system featuring newspapers, Internet, radio, television, mobile phone media, outdoor media and digital publishing.

▲ Internet station group. Hangbao Group focuses on the implementation of the "one newspaper, one network" project and strives to build an Internet system. By the end of 2009, the Group had formed a news portal (Hangzhou Net), a community website (19 floor space), a news website (Hangzhou Daily News Network, Metropolitan Express News Network), a commercial website (Hangzhou Mall, 18 Chuangfu Network) and a professional website (Shengyuan 13 Spring Creative Printing Network, Freedom.

▲ Mobile media. On the basis of the successful launch of the first mobile newspaper in Zhejiang Province on June 5438+ 10, 2005, six mobile newspapers covering Zhejiang, Hangzhou and three counties (Xiaoshan, Fuyang and Yuhang) were successively launched with communication operators. Signed a strategic cooperation agreement with China Mobile's mobile phone reading base, set up a group digital reading laboratory, and integrated the resources of the group to develop mobile phone reading and e-book reading products. On June 5438+ 10 this year, Hangzhou Daily launched the first mainstream media mobile phone terminal in China-the city's public beta, creating an all-media terminal for newspapers, networks and mobile phones.

▲ Radio and TV publishing platform. China Digital TV Group was established in cooperation with provincial and municipal radio and television groups to develop digital TV services. Metropolitan Express has established China Digital Information Network and China Digital Zero Channel together with China Digital TV Group, Hangzhou Dukuai Traffic 9 1.8 Media Co., Ltd. and Traffic Economic Radio Station, and has become a modern multimedia with publishing terminals such as newspapers, television, radio and internet.

▲ Outdoor media. Develop city TV, build LED newspaper columns and outdoor billboards in the main city of Hangzhou and the surrounding three counties, and cooperate with health departments to carry out "healthy media" video services in community medical stations.

▲ Digital publishing. Hangzhou Hanshu Digital Publishing Company was established, and cooperated with provincial publishing group and municipal Wenguang Group to develop digital books, electronics, audio-visual and online publishing business.

▲ Explore the all-media publishing mechanism. Give full play to the role of the modern media structure initially formed by the Group, take the major theme reports such as the National People's Congress and the World Cup in South Africa as an opportunity, and actively try the all-media news release mechanism of newspapers, websites, radio and television, mobile phones and outdoor media to realize the three-dimensional and diversified release of instant reports, interactive reports, rolling reports and in-depth reports, and improve communication ability. Hangbao Group actively promotes external strategic cooperation and internal resource integration, deeply implements the multi-industry expansion strategy, speeds up the layout of content industries, and initially constructs a modern media industry pattern with newspapers, Internet, business printing, e-commerce and logistics distribution as the pillars, and cultural exhibition industry and leisure tourism as one.

▲ Internet industry. In recent years, the Internet revenue of Hangbao Group has maintained a growth rate of more than 80%, and it is expected to exceed 1 billion yuan in 20 10.

▲ Commercial printing industry. Sheng Yuan Printing Company of Hangbao Group takes business printing, digital printing and upstream and downstream business as its core, and has formed a printing industry chain integrating newspapers, business, digital printing and printing equipment, material agents and network services. The printing industry will reach 490 million yuan in 2009, and it is expected to reach 560 million yuan in 20 10.

▲ E-commerce and logistics and distribution industries. At the end of 2008, the Group reorganized its distribution center with its own distribution network and delivery and transportation forces to build a pillar industry integrating newspaper distribution, e-commerce, logistics distribution and DM advertising. The income in 2009 was 40 million, and it is expected to reach 56 million in 20 10.

▲ Cultural exhibition industry. Together with Hangzhou Metro Group, we set up Metro Media Company, set out to set up Metro Newspaper, and started the project management of metro cultural industry. Invested 20 million yuan to participate in shooting 40 episodes of major TV series "Oriental". Support the group's business units to obtain the right to operate Hangzhou Stadium and Xiaoshan Grand Theatre through foreign cooperation and bidding, enter the performing arts, training, sports, design and other cultural industries, and develop the cultural convention and exhibition industry.

▲ Leisure travel. Support group holiday hotels and property management companies to actively expand tourism and leisure business.

▲ Investment and financing industry. Set up a group settlement center and Zhejiang Huamei Investment Company, build an investment and financing platform in the capital market, and realize the transformation from a simple accumulation and self-development development model to a bigger and stronger development model through capital operation.