Weibo Marketing Work Plan

Time flies, time is slowly deducing, and we will continue to write new poems and start a new journey. Let's learn to write plans together. I believe many people will find the plan difficult to write? The following is my collection of Weibo marketing work plan, hoping to help you.

Weibo Marketing Work Plan 1 If you want to do a good job in Weibo marketing, you must distinguish three points: what is Weibo, what to do in Weibo, how to do a good job in Weibo marketing, and how to do a good job in marketing. What is Weibo? It's Weibo. However, it is different from a blog. The limit of 140 character embodies the characteristics of convenience and convenience for everyone to participate. This is also the fastest registered user (less than two years). Why do so many enterprises want to do Weibo marketing? Of course, so far, there has not been a profit. The secondary reason is that there are few registered users, and users are lively, because although it may not bring costs to enterprises in the short term, it can be used as a balcony to publicize enterprise civilization and commodities. This is why most enterprises and non-governmental Weibo have special personnel to protect and operate, and spend a small amount of money on sports to attract fans and please them. The most important thing in that way is how to ensure business ability and attract fans to achieve publicity. Make a fundamental change.

First of all, the time for everyone in the underground network to see fresh things is generally compared by the number of assembly time periods: 9: 30 ~ 12: 00 at noon, 3: 30 ~ 5: 30 at afternoon, and 8: 30 ~1:30 in the morning. How many working hours is the prime time to send Weibo. According to the activity level of online users, the most active users are normal in the morning, followed by noon and slightly less in the afternoon.

In any case, there is a big difference between the best time to send Weibo on the mission day and the weekend. On task day, everyone gets off work from nine to five and has time to surf the internet at noon, afternoon and morning. Because I have to rest on Saturday and Sunday, I definitely spend less time watching Weibo on the Internet than on Task Day, and the spread is not very regular. Generally speaking, there are fewer people watching Weibo at noon on weekends, and there are more people in the afternoon and morning. Besides, there are many more people visiting Weibo on Saturday, at least on Sunday. If you write that Weibo needs a day off every week, it is right to take a day off on Saturday.

Secondly, according to the different audiences in Weibo and elephants, the time to send Weibo is slightly different. For example, if you write about Weibo, it's mainly for the big teacher. You may think that the big teacher has no obvious rules of weekends and task days. Because he has classes from Monday to Friday, he spends less time surfing the Internet during the day and spends most of his time surfing the Internet on weekends. Because Weibo, who sent it to Mr. Wang Can, chose whether to send it on the morning of the mission day or on the afternoon and morning of the weekend.

Thirdly, there is no difference in the form of Weibo, and there is no difference in the best time to send Weibo. Similarly, if the post is about an old story of the construction industry and a static career, you'd better post it at noon. At that time, more than half of the people who paid attention to this kind of reception room staff and white-collar workers watched relevant news on Weibo. If you want to publish life sentiment, entertainment, leisure life and other related topics, you'd better take it back after dinner, and don't be tired by the task. On Friday afternoon, we can generally talk about the scope of weekend entertainment. On weekends or semesters, you can publish relevant forms in front of Mr. Wang.

According to today's reading of the Storm List, I learned that three of the top ten in the grassroots Weibo list are related to jokes and quotations, and three of them are related to quotations, because jokes and quotations should be emphasized in the form of Weibo to attract users' black eyes. Furthermore, people have a broad herd mentality, and they all like those who care according to the horizontal list, which greatly cooperates with new users in Weibo, because they must take the lead in learning to care.

According to the above skills and the requirements put forward by Atian, Gillian Weibo worked out a sub-treatment plan.

Tasks to be completed before sending Weibo:

1, the first to introduce Jilian, can absorb readers and know what Jilian does;

2. Quitting the micro-group of a certain unit can expand readers' contact with developed Weibo, and some will increase the number of fans at a certain speed;

3, the label is very important, according to the recommendation of Sina label, you can find out the audience of my goods;

According to the present situation, the most extensive and fastest way to promote fans is the form of dowry encouragement.

Second, the form of Weibo:

1, Quotations: At present, the publication with the largest number of fans in Weibo is New Weekly. The main roles of the performance are good morning at 8 o'clock and good night at 0 o'clock, because good morning and good night are also done at 8 o'clock and 2 1 every day, in the form of quotations. Word citation time 13: 00, the task is tired and needs encouragement;

2. Jokes: 10: 30 and 15: 30 send jokes and funny and creative pictures and videos;

3. Business static (new product announcement, latest decision static): 9: 30 and 10: 00 (Jilian's products are B2B forms for users of e-commerce enterprises. According to the data, at a certain time, 1 1: 30 is the peak of Taobao transactions, which means that some trading balconies such as Alibaba and Taobao are in a certain place.

4. Hot spots of the times: 1 1: 00,16: 00;

5. Publicity (commodity): 17: 00. I'm going to work soon, so I can publicize it in a creative way.

6. The company's progress, word-of-mouth and latest static state: 12: 00 can increase employees' sense of belonging and participation;

7. 17:00-23:00, people who go to work like watching movies, listening to songs and watching TV plays, which can show Weibo who is writing some related entertainment.

The specific work and form of the department can also be changed randomly according to the specific situation, but the overall framework has not changed.

Third, interactive marketing after Weibo:

How to interact with fans: automatically remove powder, automatically forward comments, and interact with fans and company employees in the form of Weibo. Set up Jilian micro-group, let employees quit the micro-group, and help put forward suggestions on the stagnation of the company (company performance, employee treatment, etc.). ), let the micro group become a paradise for employees and fans.

Weibo Marketing Work Plan 2 I. Discover new problems from work.

From June to 65438+February, this half year, from website editing to Weibo management. There are many overlaps between these two jobs, for example, both need to sort out and process the articles, but there are also many differences. In my opinion, compared with websites, Weibo is more open and the information transmission speed is faster. It can make more customers receive some marketing information or preferential advertisements that you need to deliver through various efficient forwarding, comments or sharing. From this perspective, Weibo has more room for development and promotion.

Second, pay attention to customer psychology and information feedback.

It's been about four months since I took over Weibo in September. According to my personal experience, I think the most important thing to be an official Weibo is to reach a tacit understanding with customers and learn to be familiar with and understand what information customers really need, whether it is entertaining, wise words or professional beauty. I think, as the official Weibo of the beauty industry, beauty information (including acne, skin care, weight loss, etc. ) should be the main part. The form of publishing Weibo can also be adjusted as needed, such as simple graphic Weibo, long microblog or mass posting to Weibo (only once a month). Because of the variety of forms, it can increase the sticky relationship between official micro and customers.

Third, look for customer sources and marketing information from competitors.

It has been said before that Weibo marketing should never belittle its competitors, but look for inspiration and valuable information from them. After four months of practical experience, I think this is correct. As a regional acne chain, the related acne organizations are Miaofang Qingyan (Guangzhou, Shenzhen) and Asia Acne (Guangzhou, Shenzhen). They have been doing marketing in Weibo for a long time, and many experiences in promotion are worth learning. Both Miao and Asian Acne are openly selling acne products, and they have a group of active and interactive fans. More importantly, from their comments, you can catch several customers from time to time (first, you should add attention in time). Of course, in addition, there are other related acne chains, such as Fangcaodai, Hanfang Keyan, Kedou, Zuokang, Doctor Han and Taiyiyuan (Weibo has a wide range of customers). Their marketing models are different, but some good experiences are really worth learning.

Fourth, pay attention to information sharing and transmission.

Weibo marketing work plan 3 I. Company positioning (establishing the company's Weibo image)

It is understood that Ryan Real Estate is a diversified company integrating second-hand housing transactions, first-hand housing sales agents, property management and second-hand housing linkage sales. Therefore, the positioning of the company is very important.

It is better to communicate with netizens as a consultant in Weibo. Company Weibo can publish some information about buying a house, some new information about real estate, how to advise people who need to buy a more satisfactory house, and make use of noisy guests, Pippi time machine and other tools to regularly publish some common sense of life and entertainment jokes during off-duty hours and evening breaks.

Second, the Weibo interface

The interface should be concise and generous. You can put some pictures, introductions and videos of company activities related to company sales in the webpage, and you can also make relevant friendship links at the bottom of the webpage.

Third, focus on the target.

Companies should choose some useful enterprises and individuals to pay attention to. It's not just the number of fans, but the quality is the most important thing. Attention should be paid to the communication between enterprises and Weibo fans, so as to understand consumers' feelings and comments on enterprise products. Improve the shortcomings of commodities through consumers' feelings and evaluations. Enterprises can also let consumers know about the enterprise through interaction with consumers, and let consumers know about the enterprise while using products.

Fourth, Weibo content (attracting talents and customers)

As a buyer, if you want to pay attention to your business Weibo, of course, you also need to know some decoration information or some purchase traps. When publishing these topics, it is best to use humorous language, skillfully cooperate with pictures, create topics, catch the attention of fans and get more forwarding and comments.

Weibo marketing, products and marketing system of enterprises should be closely linked and inseparable. Weibo marketing is only one of the important components of enterprise marketing, and it can't replace all marketing methods of enterprises. Therefore, enterprises can't rely on Weibo's marketing methods to solve all marketing problems, but should combine with other marketing methods. In short, to do a good job in Weibo marketing, it is necessary to clarify the status and role of Weibo marketing. Finally, the number of users in Weibo is quite large, and many users in Weibo are very active. Enterprises should attract users' attention in Weibo through various publicity means. For enterprises, it is not easy to establish a good image and a good corporate reputation, and this effect can be achieved through communication with users in Weibo.

Weibo marketing plays an important role in enterprise marketing. Enterprises need brand building and publicity, and a large number of users in Weibo can just give enterprises a good publicity platform. Through the publicity of users in Weibo, good publicity results have been achieved. Then Weibo users can spread it with other users, which can achieve the effect of spreading word by word. Therefore, a large number of users in Weibo can make enterprise marketing go on better.

Weibo Marketing Work Plan 4 For a long time, many businesses and practitioners have been exploring how to do a good job in Weibo marketing. Weibo prize-winning activities are an important marketing choice for many marketers. So, how to run the activity well in practice? What key marketing nodes need to be controlled? It is worth discussing with you.

First, the main purpose of marketing activities planning in Weibo.

In a specific social environment like China, "getting together" and "watching" is an objective reality, so before Weibo enters a higher stage of marketing evolution, activities will still be a sharp weapon for Weibo's marketing.

If for Weibo, content construction is to retain people, then activity planning is to attract people. Enterprises do Weibo activities, either to attract new fans, or to enhance fan interaction, increase activity and pass on the brand. Especially in the growth period of corporate Weibo fans, activities are the most effective magic weapon to attract fans.

Second, the brief process analysis of marketing activities planning in Weibo.

For enterprises to carry out event marketing, we should set reasonable marketing objectives, and then preliminarily determine the participation indicators such as timeliness and interest of different topics. According to the main characteristics and characteristics of enterprise products or services, we should combine topics, extract a number of small topics, and control them through continuous attention and analysis of participation, so as to finally achieve the precipitation of high-quality fans and achieve the preset goals of the event.

The key point here is:

It is wrong to introduce a hot topic that is gradually concerned and gradually made public, and to transition to a deep topic with certain professional or product knowledge. It is wrong to emphasize the low threshold blindly, and the threshold is gradually raised, which can effectively find high-quality users and gradually improve the award setting, and precipitate the real potential user groups.

Third, the conventional methods and means of activity planning in Weibo.

Method 1: Award-winning forwarding.

Award-winning forwarding is also the most used form of activity at present, and it is also the simplest, and fans hardly need to spend too much energy. Award-winning forwarding is now widely used, and many marketers have raised the threshold for awards accordingly. For example, in addition to forwarding,

Method 2: Prize collection.

Award solicitation is to attract participation by soliciting solutions to problems. The common themes of prize-winning solicitation are advertising language, jokes, greetings, creativity and so on. Mobilize users' interest in participation and attract participation through winning prizes.

Method 3: Prize-winning quiz.

A prize quiz is to reveal the mystery or answer, and finally draw a lottery. This includes guessing pictures, words, results and prices. This kind of activity is interactive, and with the increase of interest, it has a good promotion effect on the automatic forwarding of fans.

Method 4: Award-winning survey.

At present, there are not many prize-winning surveys, which are mainly used to collect user feedback, and are generally not directly used for publicity or sales. Ask fans to answer questions, forward and reply to Weibo, and you will have a chance to participate in the lucky draw.

Four key points of Weibo's marketing activities.

Point one: the rules should be clear and simple.

Usually, in order to describe the rules of activities more clearly, the official Weibo is often too complicated, and visitors need to spend more energy reading. In order to make the activity achieve the maximum effect, users who participate in Weibo activities must not be embarrassed to read the long introduction text, but should describe it as simply as possible. Simple activity rules can attract more users to participate and maximize brand exposure. Therefore, the introduction text of the official rules of the tournament should be controlled within 100 words, with illustrations of the tournament introduction.

Point 2: Grasp and stimulate the desire to participate.

Only when you meet a user's needs and stimulate their deep desires will users actively participate in your activities. The best way to stimulate desire is the reward mechanism of Weibo activities, including one-time reward and phased reward. Therefore, the selection of prizes for official Weibo activities is very particular. First, be innovative; Second, be attractive; Third, the cost should not be too high. It's also interesting if the prize of the Weibo event is a souvenir with an official LOGO.

Point 3: Control and expand communication channels.

The initial stage of Weibo's activities is the most critical. If not enough people participate, it is difficult to form a viral marketing effect. It can be solved through internal and external channels. The internal channel is to ask all employees of our company to participate in activities from the beginning and invite their relatives and friends to participate. Only when a certain number of participants are accumulated in the early stage will Matthew effect be formed. The external channel is to actively contact those influential Weibo accounts and flexibly grasp the forms of cooperation and encouragement.

Key point 4: precipitate fans and follow-up communication

In the early stage of copywriting planning, Weibo activities should consider how to precipitate the spread of high-quality fans, and the number of @ friends is also particular. Introduce new highlights through related topics, drive users' own interpersonal circle, increase brand exposure, and promote subsequent multiple communication.

Five, several misunderstandings that need to be avoided in event planning

Enterprises should pay attention to the following three issues before carrying out Weibo activities:

First, don't set sky-high targets. You can't wait to bet the future of the whole enterprise on Weibo, set a very big fan growth target, and blindly set a lot of gifts and rewards. The consequence of this is to attract a large number of fans who pay attention to the enterprise for the purpose of giving gifts, but it does not help the development of the enterprise. We should establish the correct idea that small victories are great victories. Secondly, I give great sales expectations to every activity in Weibo, hoping that after each activity is promoted, my sales will immediately reach a new level. This is actually contrary to Weibo's long link marketing method.

Third, the demands are not clear enough. Whether to increase attention or increase the number and frequency of opening stores must be clearly planned in advance in order to have subsequent scientific effect evaluation and analysis.

So every time you do a marketing activity in Weibo, you should give yourself a clear goal, whether to pull it into the store or something else. There are many ways to plan activities in Weibo, but the center around increasing exposure, brand awareness and loyalty remains unchanged. So we should always remember that all activities are aimed at potential consumers of products, not bystanders.

People who are interested in the official Weibo event planning must have a certain understanding of Weibo marketing, so I won't write anything white. Direct dry goods, talk about four factors that determine the success or failure of Weibo activities

1, simple rule

The official rules for 80% of Weibo's activities are too complicated. In order to achieve the maximum effect, we must imagine all users who participate in Weibo activities as primary school students and describe the activities in words that primary school students can understand. Simple activity rules can attract more users to participate and maximize brand exposure.

Evaluation criteria with simple rules: the official introduction of the event should be controlled within 100 words, with illustrations of the event introduction.

Illustrations must be designed beautifully and clearly, and the picture size should not be too large.

Step 2 stimulate desire

Only when you meet a user's needs and stimulate their deep desires will users actively participate in your activities. Personally, I think the best way to stimulate desire is the reward mechanism of Weibo activities. Therefore, the selection of prizes for official Weibo activities is very particular. First, be innovative; Second, be attractive; Third, the cost should not be too high. Iphone4 has always been a common event prize in Weibo. No matter how good Apple is, users will also experience aesthetic fatigue, and we must find other ways to attract users.

There are two kinds of best prizes for Weibo activities. One is a souvenir printed with the official LOGO; Second, luxury goods that ordinary consumers cannot afford. The cost of souvenirs is very low, and users who get souvenirs printed with brand logo are more loyal to the brand. People are always worried about what they can't get. Luxury goods are more attractive because people with average incomes can't afford them. The brand influence of luxury goods is good. The activity of distributing luxury goods in Weibo is equivalent to bundling their own brands with luxury brands, and consumers can think of luxury goods when they see this brand in the future, which greatly improves the brand image and grade.

3. Communication channels

The smell of wine is afraid of the depth of the alley. No matter how good the Weibo activity is, if not enough people participate in the initial stage, it is difficult to form a viral marketing effect. There are two main channels of communication in Weibo, one is internal and the other is external. The internal channel is to ask all employees of our company to participate in activities from the beginning and invite their relatives and friends to participate. Only by accumulating a certain number of participants in the early stage will Matthew effect be formed. People in China like to join in the fun. When they see an activity with a large number of participants, they will flock to it. The external channel is to actively contact those influential Weibo accounts. In order to encourage them to participate in Weibo activities, they can promise to send small gifts or directly add money.

4. Secondary transmission

When planning a good Weibo activity, we must consider the problem of secondary communication, and the number of @ friends is also exquisite and rare.