China index research institute middle finger survey

Ciic survey was established in 1994, which belongs to China Index Research Institute. It is a research institution specializing in real estate enterprise, market and customer survey. Relying on high-quality research team, huge real estate database resources, perfect market monitoring and research system and rich experience in investigation and consultation, the survey provides services for real estate and related enterprises such as urban investment potential and feasibility study, land investigation and land acquisition suggestion, project feasibility study and product positioning, potential customer demand study, real estate customer satisfaction study, enterprise strategy consultation and brand consultation. Zhongzhi survey has completed more than 1000 special surveys, provided market and customer surveys for more than 500 enterprises, completed feasibility study and market positioning of more than 90 million square meters of real estate projects, and provided corporate strategy and brand consulting services for more than 200 enterprises.

Business content

Study on the decision of urban entry. According to the characteristics and expansion needs of real estate enterprises, and the "Study on the Investment Potential of Urban Real Estate in China" carried out by China Index Research Institute for many years since 2003, this paper uses the "Evaluation Research Model of Urban Real Estate Investment Potential" to make a comprehensive evaluation from three aspects: industrial competitiveness, economic development and purchasing power, and real estate market development, and selects the target cities with greater investment potential.

Project feasibility study and project positioning, according to the enterprise's own characteristics and strategic development needs, provide regional development, residential real estate, office real estate, commercial real estate, hotel real estate, tourism real estate, industrial real estate and other property investment feasibility study, project development environment and value mining, project market positioning, customer orientation, product positioning and other services

Research on land investment decision-making, tracking the land market of the city designated by the enterprise, comprehensively evaluating the investment value of the new high-quality plots by using market comparison method, house price index trend simulation and land price index model, and judging the reasonable price of the plots.

Fine decoration positioning and solutions, from the perspective of fine decoration policy, development status and brand enterprise experience. To help enterprises grasp the development trend and market characteristics of fine decoration market. From the perspective of enterprise's own resources, project's own characteristics and customer's needs. To help enterprises judge the feasibility of the fine decoration market of the project.

Strategic planning of real estate enterprises, tracking the investment and operation trends of benchmark real estate enterprises, and establishing a special real estate enterprise database. Based on the research advantages of real estate enterprises, we provide customers with related services such as industry benchmark enterprise research, enterprise profit and business development model research, enterprise development strategy and business planning research, and enterprise management consulting.

Customer satisfaction survey of real estate enterprises, through the investigation of project owners of real estate enterprises in key cities, to build an evaluation index system of customer satisfaction of real estate enterprises, and to understand the customer satisfaction level of services and products provided by enterprises, including the satisfaction level of property services, which is the first-level purpose of this real estate enterprise satisfaction research and the basis for achieving a higher-level purpose.