Job Recruitment Website - Property management - The advertisement of Shenzhen subway car is controversial. What is the copy that caused the spit?
The advertisement of Shenzhen subway car is controversial. What is the copy that caused the spit?
According to the staff, the starting point of this copy is to express children's simple and simple love for their parents. The staff stressed that the topic is to express simple and pure affection. At the same time, they also understand that if the advertising copy is placed in public space, the wording will be ambiguous. Objection? Inside the Shenzhen subway car? Children's words are unscrupulous? Is the advertising language questioned? One thing, at noon on August 5, a staff member of Shenzhen Metro Commercial Management Co., Ltd., who is in charge of advertising management in Shenzhen Metro, told reporters that the above advertisements will be removed in the early morning of August 6. According to the cover news report, the customer service staff of Shenzhen Metro said that they had received complaints and would give them timely feedback. ?
In addition, some netizens pointed out that the pink car was the first car in China opened in Shenzhen on October 20 17? Women's priority car? The main color of this car is pink. A Shenzhen citizen told the newspaper that women have priority in taking the bus? It does not embody any priority concept, and all passengers can take it.
The staff also said that after receiving relevant complaints, we actively communicated with the subway group for the first time. In the next step, we will step up advertising censorship to prevent similar incidents from happening again. ?
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