What are the investment management modes of commercial real estate?

It is the developer who assembles the investment team, determines the investment target and carries out investment business. Independent investment promotion is a basic investment promotion mode.

2. Entrusted investment

Entrusted investment promotion is entrusted intermediary service. According to the international advanced business philosophy, we adopt the way of "outsourcing" to outsource some businesses with high professional requirements, high investment costs and low efficiency to specialized agencies to optimize business efficiency. For example, Simon Group, the largest commercial real estate company in the United States, has also established a good business relationship with commercial service organizations and achieved some business outsourcing, which is a development direction of commercial real estate specialization. In actual combat, many developers think that after outsourcing, enterprises don't have to get their hands on attracting investment. In fact, this idea is wrong, because the entrusted investment promotion agency can't make business decisions instead of developers or owners, such as engineering interface demarcation, rent pricing, contract conclusion, customer management, etc., which should be the responsibility of developers or owners themselves.

There are two options for entrusting investment promotion: one is to entrust a professional investment promotion agency to attract investment. When choosing such an institution, we should examine the history of investment promotion and the projects we serve, as well as the work experience of the main investment promotion personnel of the investment promotion institution and the difficulty of successful cases; The second is to entrust commercial institutions to attract investment. The success rate of such institutions is not high, because supporting the entrusted projects will affect the projects that such institutions are already operating.

When entrusting investment, the following work should be done:

(1) Real market data;

(2) Our real intention, including business strategy, etc. ;

(3) relatively complete architectural drawings and supporting conditions;

(4) Clear investment objectives, including time, rent, area and brand requirements;

(5) Reasonable remuneration, etc.

3. Commercial housing cooperation

This is a form of indirect investment promotion. Commercial real estate developers cooperate with professional commercial organizations to attract investment. In fact, this mode of cooperation is a successful thing for commercial real estate developers to pay a higher price for attracting investment. When selecting this type of investment invitation, the entrusting party should fully investigate the business gathering ability of the partner and the response probability of the brand agent to ensure the success of the cooperation, and pay attention to the following matters in the commercial housing cooperation:

(1) The cooperation type takes the property right or lease term of the real estate as one of the cooperation conditions;

(2) Number of imported brands;

(3) cooperation depth, investment attraction, business operation management-asset operation management;

(4) the way of profit sharing;

(5) the division of labor and responsibilities of both parties;

(6) Whether the brand is exported and how to charge for the export.

4. Accession guide

This is a new mode of introducing commercial resources in view of the lack of brand resources in some project areas, and it can also be said to be a means of indirect investment promotion.

At present, many domestic chain stores expand their market share by joining, which may be a way to realize "entity management" for those who invest in commercial properties. As a commercial real estate developer, the operator of residential projects can introduce the brand commercial resources of the project by joining, and achieve the purpose of attracting investment by joining this unconventional means.

When joining the guide, there are the following points to note:

(1) brand market influence and brand authenticity;

(2) brand use cost and payback period;

(3) Training, guiding and managing technical output;

(4) Ensure the supply of materials

(5) Evaluation on the role of promoting property appreciation and management.