Work plan of marketing department (5 general remarks)

The footsteps of time are silent and pass by inadvertently. It will meet our new life and new challenges. Let's make a plan for our future work. What kind of work plan does your leader or boss expect to see? The following is the work plan of the marketing department that I have compiled for you. I hope it will help you!

Marketing Department Work Plan 1

1, market research

I. Collection of market information

The market information of the property industry is mainly collected from the media, followed by the property industry, real estate-related industries and real estate development. Channels include: authoritative organization structure, real estate agency, financial institutions, announcements, and new regulations of the real estate industry; Materials released by property associations and structural groups; Materials provided by real estate industry research institutions; Advertising agencies, media and public libraries, real estate industry market dry materials.

Second, information analysis and identification.

Name information includes the names of proposed and under-construction projects, which are classified and summarized according to their functions, and the construction outline, developers and users of each name information are further investigated to confirm and improve all the information as the first-hand information for business development. In addition, the name information needs to ensure its accuracy and timeliness.

All the information collected by market research in business development will no longer be classified and summarized according to partners, investors, developers, owners, local industry authorities and property industry policies, and will be integrated and filed.

Thirdly, the establishment of marketing information database.

The marketing department should set up its own database, make a fair classification and piecemeal integration of the collected information, and record all the information collected by market research in real time to facilitate the follow-up work. At present, there is absolutely little information on all aspects of the property market, and it is not very one-sided, which will be further improved in the next work.

Fourth, the existing shortcomings and improvement methods.

1) The local information is wrong and outdated, which affects the business process. Therefore, in the follow-up market research tasks, we should strengthen the accuracy and timeliness of information.

2) Market research is not strong enough, so it is necessary to strengthen, expand more research channels and put more energy into research tasks in order to obtain more and more one-sided market information.

3) The information is not piecemeal and integrated, and it is convenient to consult, so it is necessary to establish a perfect marketing information base.

2. Business expansion

First of all, this mobile phone is on sale.

1) Start selection: verify the information of various names by telephone contact, and follow up the contact information of each name holder (Pioneer).

2) Understand the demand: Learn more about various names through collection and telephone service, and know whether customers can request property services. If there is a trend, ask the property company before making the next step; If you don't quit to a property company, you will be listed as a target customer and stop tracking immediately.

Second, the sales summary

A total of 16 1 messages, among which 12 potential customers were contacted (7. 7%) and 45 potential customers failed to contact (29. 0%). Among them, Caohu Trade Plaza, Dongchuang Science Park, Zhihai Business Plaza, Xinbairun Trade Plaza and Kanting Middle Street were further contacted and tracked.

Third, the existing shortcomings and improvement methods.

1) There is no restriction on the in-depth inquiry and access of existing information, which leads to the inability to determine the accurate contact information of many name information and further tracking. After that, we should find more channels to explore customers for various purposes.

2) Lack of sales talents leads to low compliance in business development. In the future work, we should strengthen the study of amateur property knowledge, cultivate talents with the same skills and business, and improve the sales level.

3) In the process of various business contacts, the lack of business talents makes it impossible to provide responsive assistance to guidance, and the study of amateur talents and the cultivation of professional talents are being strengthened in the follow-up learning tasks.

3. Bidding

Under the training of some managers, I have some views on the bidding order, style pattern, style (writing skills) and bidding skills of property tenders. , can basically realize the production of complex tenders, have a certain understanding of the bidding process, and can be present independently to complete the bidding task. Since I entered the company, I have participated in all kinds of bidding for nearly 10 times, won the bid for 4 times, and successfully signed the contract.

Existing shortcomings and improvement methods:

Bidding documents cannot be made by oneself. As for the manufacture of commercial targets, price calculation is prohibited, and cooperative quotation cannot be given, which should be further improved.

4. Cultivation of amateur talents

During half a year's task study, I learned that to be a competent marketing assistant in the company, I need to master the following amateur common sense: detailed rules of property management regulations, laws related to the property industry, basic common sense of real estate, property management and marketing, public relations, and the same skills. Amateur skills: acquisition of information skills, tender preparation, various planned manufacturing, business processes, business talks, etc.

The above is the statistics of the talents that I should have the market task of the property company in the past six months. I have completely started my further study, but my demand for strength has increased. I can't let this common sense become a part of imprisonment and even the development of the company. At the same time, I hope the company can provide relevant training opportunities. I believe that while improving the essence of the employee group, the company can also lose further progress!

5, group plan summary

As long as you put yourself in a correct position and are familiar with this part of the basic business, you can adapt to the new task booth as soon as possible. Without my amateur common sense, I can't do this task. Familiarity with amateur common sense is a condition for doing a good job. Due to the lack of task theory and relevant task experience, there are still many shortcomings in the task. I will blindly enhance my study and self-restraint and actively adapt to this cooperation. Therefore, in addition to making up for it in a short time, I also need guidance, and I need the teaching and supervision of * * *.

I must automatically integrate myself into the individual and deal with all aspects of interpersonal relationships, so as to adhere to the excellent task form in the new task situation. Take your positions, the market cooperation is becoming increasingly fierce, and the market mechanism will become more and more standardized. every

Everyone in the company and the city is facing changes from time to time. In fact, if they don't stop, there will be new challenges before me. What position do I stand on to look at it, and what consequences will I lose. It is a commitment to me to sing my work position patiently and seriously. Only by developing outstanding task positions in the task can we win the approval of the general manager and * * *.

Only by adhering to the guidelines, implementing various rules and regulations and dealing with them seriously can I perform my duties as a sentry box. The duty of the sentry box is the requirement of my task, and it is also a standard to judge the quality of my task. Since I am dealing with business tasks, I must always take the duties of the sentry box as the standard of measurement, start from the tasks bit by bit, and strictly follow the items in my duties to demand my own actions. Take the initiative to satisfy the guidance and lose the recognition and trust of the guidance. Let me show the cost in the task.

To establish a sense of service, we should also strengthen harmonious talents. Only by actively improving their ability to perform tasks can they do extra work well. In the task, I always remind myself that there is only a high-low relationship in the task. No matter whether it is an internal task or an external task, we should not be careless and negligent in guiding the assigned tasks. When I accept the obligation, on the one hand, I should take the initiative to understand the norms and requirements of the guidance attempt and the demand arrival, and strive to realize it as soon as possible within the required time, on the other hand, I should take the initiative to think and make up for it. To better help the rest of the * * * things.

Marketing department work plan 2

1, market network construction:

Guangdong, Guangxi, Yunnan, Hubei, Hunan, Beijing, Tianjin, Jiangsu, Anhui, Liaoning, Henan, Shanxi, Inner Mongolia, Zhejiang, Xinjiang and other provinces were newly opened, and the recruitment and inspection of regional managers were completed, which achieved the effect of online distribution and laid a certain foundation for regional development in the second half of the year.

2. Market control:

Thanks to the company's strong support, the Taihe market was closed, which ensured the increase of the sales price, released the market development expenses, basically curbed the low-price grabbing of goods, provided a guarantee for the further development of the market, and also provided some confidence to the old salespeople. The market is developing steadily.

3. Cost and payment recovery:

In the first half of the year, the company's sales expenses, except for a Wuhan conference, Wuhan pilot conference and business trip expenses, were less invested in the market, but the payment for goods was basically recovered within 60 days.

20__, the annual plan is to sell 700,000 cases and strive for 6,543,800 cases. It is necessary to analyze the market problems, make a more detailed division, and make necessary work guidance and requirements.

Marketing Department Work Plan 3

With the completion of Wanda Shopping Plaza, the marketing department has always believed that "the company has clear strategy, accurate positioning and correct decision-making". With the development, adjust the business marketing mode suitable for the development of China market at this stage in time, and quickly determine the most suitable marketing concept. Job analysis, Wanda Shopping Plaza Marketing Department, is mainly responsible for planning the strategic objectives of shopping malls, predicting the development trend of "shopping malls like battlefields" in the market, making decisions on the needs of target customers, and analyzing the strategies of competitors and potential competitors. Including advertising, public relations activities, promotional activities, lectures and exhibitions, as well as the production of online materials, printed materials, audio-visual materials. Under normal circumstances, they will not have too much contact with scattered customers, but focus on a target customer "group" to stimulate their potential needs. Therefore, in next year's work plan, the following work will be carried out.

I. Analysis of Main Competitors

At present, the sales of major shopping malls in our city mainly rely on creating various forms of activities to make profits and attract consumers, so as to achieve the purpose of guiding consumers' consumption and promoting their own sales. As far as we are concerned, the analysis of the market is the most important. How to grasp the market development trend, stand out from many businesses and activities, attract more consumers, create more value and win by surprise is very important. This is also the focus of our work for 20 years.

Last year, we focused on the national business model, and the Dalian Wanda model inspired us deeply. We also learned further through network understanding and telephone consultation that Wanda's overall planning was not done by themselves, and it relied entirely on Dalian Exhibition Company. The overall planning is based on the 4T commercial marketing model, which consists of four elements: leisure, experience, interaction and entertainment, and directly hits the fatal weakness of online shopping. They integrate all kinds of exhibitions, tourism, culture and education into the planning scheme, forming mutual intersection and resources * * * Shopping Plaza gradually transforms into a service-oriented commercial complex in marketing planning; Meichen's original investment will be compressed and fully leased. Their planning scheme is deeply inspired and worthy of our study and reference. At this point, our marketing department has begun to learn and implement the "business 4T marketing theory". We reorganized the original supplier system and introduced several suppliers who specialize in renting exhibition equipment and exhibits in Dalian, which will greatly save 20 years of commercial beauty investment. And always pay attention to the development trend of Dalian Wanda and make adjustments immediately. The growth of shopping malls is inseparable from the uninterrupted material support of new and old customers. Constantly turning potential customers into customers and customers into old customers and loyal customers will also be the only way for the development of shopping malls. Therefore, it should be one of the strategic plans for 20 years to develop members, promote membership cards, and constantly promote customers to become a member of Shenyang Joy City family through related activities. Membership cards will also be reflected and used in various activities next year.

Second, advertising public relations

The purpose of our advertisement is, firstly, to establish a good and solid corporate image in the minds of consumers and improve their reputation and recognition; The second is to effectively convey business information with the help of advertising media to enhance the effect. The combination of the two is a perfect advertising campaign.

For a long time, our advertising media mainly used TV subtitles as streaming media, which really played a necessary role in terms of effect. However, as the mainstream media, it lacks the ability to establish an image in the hearts of citizens. For modern advertising marketing, TV subtitles, information and other advertising media only play the role of releasing information, but do not fully play the role of "advertising image propaganda". In 20__, the first task is to make an in-depth analysis of the advertising companies and media collected in the past, determine the mainstream media that is really suitable for our enterprise as a publicity platform, and formulate long-term publicity strategies according to the characteristics of this media, so that it can effectively serve us and achieve the purpose of truly advertising. Secondly, while relying on the mainstream media to carry out image publicity, we should try our best to increase social influence through various means, such as creating news highlights, launching large-scale cultural theme exhibitions and other public welfare activities, and enhancing the status and popularity of shopping malls in the hearts of citizens through public opinion propaganda.

Key work planning

1, do a good job in promoting the company's external image, that is, the choice of the company's mainstream advertising media. According to the information of advertising companies and advertising media collected in the early stage and combined with the actual situation of the company, make an in-depth analysis to ensure that the advertising media selection plan is finalized and implemented before March 20, and accelerate the pace of the company's external image promotion;

2. In order to better enhance the popularity, reputation and social influence of the commercial city, we will explore and try to use public opinion propaganda in the new year to enhance the word-of-mouth effect through news reports and other low-cost publicity forms;

3. Arrange the application and review of all relevant procedures of the company's external advertising release to ensure the reliability and legality of advertising release;

4. Publicize the new round of large-scale cultural tourism activities of the shopping plaza in 20 years on the Internet.

Third, the image of the sales area of the shopping plaza.

Taken together, the image of the sales area of shopping plaza generally includes window, internal atmosphere layout, commodity display and so on. Among them, frontispiece, as an individual, its window is equivalent to a shopping plaza, which is not mature in design and collocation, and plays a great role in attracting consumers. In the new year, we will combine the actual exercise, delve into the window and make up for the weaknesses.

In the new year, the interior of the shopping plaza is arranged around the annual cultural theme, creating value space and real feelings worthy of experience for consumers. Carefully plan and organize all kinds of cultural exhibitions and theme activities with public welfare nature, emphasize emotional communication with consumers, and gain recognition before making consumption decisions. The original flowers at DP point were all cancelled, and 20 interesting sculptures were purchased from Dalian for overall distribution, which improved the overall artistic atmosphere and grade of the shopping plaza. All departments communicate and cooperate attentively, including shelf placement and commodity placement, and learn from various channels as much as possible to implement the shopping guide.

Key work planning

1. In order to make up for the deficiency in the window, the design style and materials of the window should be implemented half a month in advance to ensure the normal sampling of the window;

2. Develop ideas, design all aspects of the shopping plaza atmosphere, such as elevators, ceiling switches, signs, etc., based on humanization and warmth, combined with culture. , improve the consumption environment of shopping malls;

3. Cooperate with shopping mall activities, design the atmosphere of shopping mall activities, and ensure the atmosphere of shopping mall activities.

The purpose is to improve the accuracy and effectiveness of the department's work through the understanding and analysis of the market, so as to enhance the overall work potential of the marketing department and bring greater benefits to the shopping plaza.

Marketing Department Work Plan 4

First, the market division of labor.

1, General Manager He and Zhou Hai are responsible for determining the advertising space in the township market (bus stop in Donghu Town), contacting the location of the free clinic, and establishing a rural first-level liaison.

2. Director Huang and Zhang Jian are responsible for advertising and free clinic locations in and around the city; Visit neighboring units, neighborhood committees and major social groups.

Second, staffing.

When large-scale activities or heavy workload require human assistance, ask the hospital for deployment.

Third, the market development plan

1. Formulate market preferential policies and card design contents for diamond cards, VIP cards and family cards, and submit them to the board of directors for approval.

2. Establish a good family card health record.

On Friday, February 5th, 65438, together with the Health Branch of the Old Association for Science and Technology and the Municipal Maternal and Child Health Hospital, we went to Moxing Township to carry out a large-scale free clinic with the theme of "caring for people and serving health".

4, 65438+February 9th (Tuesday) to Qing Yu Township for free clinic.

5. Hold a free clinic at the Furong Community Stadium of Niezhou Neighborhood Committee (the time depends on the weather).

Fourth, the publicity plan

1, advertise the body of hospital commercial vehicles.

2. Design and production of bus stop signs in donghu district.

3. Design and production of the wall advertisement at the intersection on the east side of the hospital

4, coordinate the relevant municipal departments, whether to agree to the hospital advertising poles on the west side.

5. Statistics, design and production of advertisements for various signboards implanted in hospitals in Cai Lun Memorial Park.

6. Contact the Law Enforcement Brigade of Urban Management Bureau, collaborate to embed hospital advertisements in the publicity column of urban management in each community, and make unified planning, design and production of advertisements.

Marketing Department Work Plan 5

In the next 20__ marketing years, the marketing department will constantly upgrade and improve the responsibilities and work structure of market research, deepen and refine it, and play its due role on the basis of finding its own position.

My work plan for the first half of 2000 is mainly based on the following aspects:

(A) improve and enrich the existing work content and structure of marketing department market research.

At present, the market research work of the marketing department mainly includes regular sales analysis reports of projects on sale, monthly market research reports of major cities, and special research reports of typical enterprises. In the future, the research level and scope can be expanded in due course. Increase the national real estate regular research report, specific product regular research report, promotion media regular research report and other forms. Expand the geographical scope of research from the project area and major cities to the whole country, and expand the research level from the project and macro market to the level of products, marketing and promotion.

(B) expand the content and level of special research.

At present, market research is limited to industry macro-policy, sales market and land market. In the future, it should be developed in the direction of products, marketing promotion strategies and skills, and customer demand thematic classification research.

(c) Expanding the scope of work of consultants.

In addition to conducting professional market research to provide reference suggestions for leaders, we should also actively participate in the market positioning, product planning, project marketing strategy, promotion strategy, sales execution and other aspects of new projects from the perspective of our own work and specialty, so as to provide necessary forward-looking opinions for leaders' decision-making, reduce the pressure of later sales, and try our best to avoid repetitive mistakes and problems. At the same time, it provides overall sales support for the overall planning of the project, and provides all-round support at all levels, including professional regional research, product feasibility study, market forecast and sales analysis, from land acquisition-pre-project establishment and planning and design-mid-start to opening-post-sales.

(D) to enhance the company's corporate brand

Create a market column by publishing & gt. Activate the company's corporate culture, enhance the professional ability and market sensitivity of company employees, and expand the company's brand influence. Each issue provides 1-2 professional market analysis articles, so that all employees of the company can improve their professional information and stimulate different thinking and reference on market dynamics at different levels.

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