2022 "Overseas China Tourism Culture Week" is coming. What do you think of when you mention "tourism culture"?

2022? Overseas China Tourism Culture Week? Here we go. By the way? Tourism culture? I will think of the relationship between tourism and culture.

A person's mind is full of poems and books; A country, with its splendid history, culture and modern civilization, not only makes its people proud, but also dares not look down on the world. If the economy is called? Hard power? What is the name of culture? Soft power. " Tourism is not only an industry, but also a kind of publicity? Soft power? The source. Is this the venue? Soft power? As the attraction of products, the influence of tourists has established a sense of closeness with this country.

Countries are also products in essence. It is a combination of soft power and hard power. It is a comprehensive product built by the people of the whole country through the efforts of several generations. Culture is the most influential macro factor and direction across industries and time and space, and tourism is the carrier of this factor.

Tourism bears such an important mission in shaping the national image. How should tourism be embodied and shaped? Soft power?

From the perspective of the tourism industry, cultural connotation should be put in when making products. The combination of tourism and culture is an important aspect of improving product quality. Culture is the soul of products, and the competition of tourism products is not the competition between reinforced concrete, but the competition of cultural details. These ideas are gradually accepted by everyone in the tourism industry. The tourist attractions we talk about generally include natural scenery, places of interest, local customs and achievements of modern civilization. The latter three have cultural attributes and transmit cultural information to tourists; The former should also extract the theme image consistent with the local cultural environment and give it a certain cultural connotation.

Through the visit, people can understand the historical evolution, celebrity names, place names, things, famous sayings and so on. , so as to close the distance and establish a sense of closeness. Soft power? The effect is reflected. For overseas friends, tourism is also folk diplomacy, and it is more important to establish friendly relations between people for generations than economic interests.

Is reading culture a product? Unique selling point "Now, the homogenization of tourism products is more serious. How to solve the homogenization problem? Grasp the cultural context of different regions and refine unique selling points. Cultural connotation is embodied in all stages and levels of tourism. For example, in planning, building products and marketing, we must do a good job in image positioning and put forward slogans. To accurately locate and make advertising language attractive, it is necessary to deeply understand the local culture and even the cultural background of competitors.