What does enterprise management include?

I. Before the construction of commercial real estate (real estate) project

1. Planning positioning: Ten positioning problems, such as overall positioning of the project, positioning of commercial functions, positioning of commercial formats, positioning of building products, positioning of commercial categories, positioning of target brands and positioning of customer orientation, determine the construction direction and positioning objectives of the project.

2. Commercial planning and design: including general layout planning, commercial planning and layout, commercial moving line design, shop counter division, property standard determination, equipment selection, project expansion design review and consultation, and project construction drawing design review and consultation.

Two. Mid-term construction of commercial real estate (real estate) project

1. Business dress design: design the internal space, external space, lighting, shopping guide instructions and business dress standards of commercial properties, and ensure that the spatial connection and visual effects of commercial objects are in harmony with the business positioning and brand requirements of the project. Including: commercial space concept design, commercial lighting concept design, shop counter design, shopping guide logo design, facade and square concept design.

2. Real estate sales (if necessary): plan and determine the project packaging concept, investment value, selling point, pricing strategy, sales strategy, sales control strategy, customer gathering strategy, crisis management strategy, etc. To help developers realize capital withdrawal and investment income.

Third, the late stage of commercial real estate (real estate) project construction

1. Investment promotion: head office, general brand store or specialty store.

2. Operation management: store opening preparation, establishment of management team, various management training, brand optimization and merchant training, guiding store image, brand image and commodity display, supervising and guiding merchant sales management, commodity management, employee management, promotion management, customer management, standardized management services, promotion management, etc.

Extended data

The essence of enterprise management system is how to deal with the following four problems. ?

First, correctly handle the relationship between the central and local governments, and reasonably determine the boundaries between centralization and decentralization of commodity management.

In essence, the relationship between the central and local governments is the relationship between the whole and the local, the relationship between long-term interests and current interests, the relationship between management and liberalization, and the relationship between rules and regulations. The experience and lesson of previous commercial reforms is that this relationship has not been handled well, either too much or too strictly, leading to "dictatorship" or out of control, leading to "block blockade".

Two, correctly handle the relationship between the state and enterprises, separation of government and enterprise, which is an important part of the reform of the commercial system.

Enterprises are the grass-roots economic organizations of the country and the foundation of national economic management. Enterprise benefit is the basis of social benefit. Without enterprise benefits, there will be no national benefits. The management level of an enterprise is directly related to the whole macro-management level and the economic benefits of the whole society.

Third, correctly handle the relationship between enterprises and employees.

The basic task of management is to manage people, including organization, restraint, use and encouragement. Among them, motivation is the core of human management, and the nuclear change of motivation will produce endless power, which is the basic factor for the sustainable development of enterprises.

Four, handle the relationship between macro indirect management and direct management.

An important content of commercial system reform is to change from single direct management to macro indirect management. "Liberalization and enlivening" does not mean liberalization, but disorderly opening. Market economy is an economy ruled by law. While enhancing the vitality of enterprises and giving full play to the market mechanism, it must be supplemented by necessary and direct administrative management and legal constraints.

Baidu encyclopedia-enterprise management

Baidu Encyclopedia-Enterprise Management System