How to learn real estate marketing planning?

Every industry has its own barriers, so does the real estate industry.

Therefore, for newcomers who want to enter or just enter the real estate industry, they must first have a basic understanding of the real estate industry, including customers and user groups.

Of course, if you want to write a good real estate planning scheme, understanding the industry is also the most basic and necessary work.

Next, let's talk about how to learn real estate planning. Let's take a look at a real estate planning case:

1) market analysis: including but not limited to overall market analysis, competing products analysis, potential user demand analysis, existing opportunities, etc.

2) Planning objective: What is the objective of this real estate planning scheme? Is it to sell goods? For brand awareness or something.

3) planning strategy: that is, around the goal, what methods are needed to achieve the goal.

4) Scheme planning; What is the important content of a scheme, what are the respective time nodes, and so on?

5) Implementation of the plan: including personnel and time arrangement.

6) Input resources: that is, what resources are needed for the overall real estate planning scheme, who needs to cooperate, how to cooperate, whether there are risks, etc.

Well, we have finished reading the general components of a planning scheme. So how to study?

My suggestion is to learn by analyzing the content of each article.

Such as market analysis, how to learn? We can read some books and industry materials related to the real estate industry, first have a general understanding of the real estate industry, and then learn how to do analysis, such as what is a good market analysis? What good cases in the market can be used for reference and so on.

Personally, I think it is the same to study which industry and what kind of program. First of all, I am willing to devote enough time to study, see the excellent risks in the industry, analyze the pros and cons and constantly improve myself.

Answer: Lin Xiaoqing, an operation girl who loves marketing, is welcome to pay attention to the official account of WeChat to market flights.