How to write the development direction of the property company?

Property company developer? To (for reference only)

At present, the domestic property management industry is at a relatively low stage. In the future, property management will be upgraded and integrated through information technology, community culture, energy saving and emission reduction, and service upgrading.

Industry development and present situation

China's property management began in the early 1980s, and the earliest property management began in Shenzhen, a special economic zone. From 65438 to 0988, with the reform of housing system in Shenzhen, the innovation of housing management system began to chain, and property management developed rapidly. In the following ten years, Shenzhen's property management developed rapidly, from large to small, from foreign-related commercial housing to the development of the city's property management, and initially realized a trinity property management model from reference, exploration and promotion to standardization, from traditional housing management to specialization, enterprise and integrated bidding.

2 1 century is an important stage for the development, perfection and maturity of the property management industry in China. At this stage, there will be a period of fierce competition, perfect management and improved service concept. For the property management industry, the competition between quality concept and brand concept, the change of market environment, the formation of competition pattern, the application of high technology and the renewal of consumption concept all require property management companies to make corresponding changes from service concept to service mode and from business concept to market positioning to meet the needs of development.

Information technology is widely used in property management.

At present, we are in a highly developed information society, information technology is widely used in various industries, and information technology means are very mature. Using modern information technology can greatly improve management efficiency, improve management quality and save management costs. Because domestic property companies are influenced by factors such as company size, management level, financial strength and management concept. The usual property management is basically solved by manpower, and information technology is rarely used to improve management. At most, it is computer bookkeeping.

However, with the development of society, the improvement of owners' demand and the competition among property management companies, it has become an urgent task to improve management level. In view of this, combined with my work practice, I think it is inevitable to introduce modern information technology into property management.

With the help of modern information technology, a property information management platform is established to facilitate the communication and exchange between owners and property companies. The specific way is to build an information platform to monitor the owner's water, electricity, heating and other information in real time, and monitor the water, electricity, heating, traffic, safety and greening information of the whole community in real time. Owners can log on to this platform through the Internet to know their real-time information, and at the same time, they can feed back all kinds of information or service requirements to the property company, and they can also exchange information with other owners online to build a virtual network community, which will narrow the distance between owners and owners, owners and property.

Service attitude and service skills will become the core of property management.

At present, the relationship between property companies and owners is generally not harmonious, mainly because the responsibilities of property companies are unclear, the service quality is not high, and the service attitude is blunt. With the improvement of owners' awareness of rights protection and the increase of service demand, new and higher requirements are put forward for the services of property companies, which makes service attitude and service skills become the basic management and core management of property companies. The responsibility and orientation of the property management company is to serve the owners, collect reasonable remuneration through the service, and the service level determines the income level.

For the service industry, a good service attitude and professional service skills can win the satisfaction and respect of customers and the development and growth of the company. It is very difficult for all the staff of the property management company to provide comprehensive, enthusiastic and consistent service, and the service attitude and skills need to be guaranteed through professional training.

Safety management is still the focus of property management.

Safety is a matter of great concern to every family, and the safety environment of a community is closely related to every owner. Safety management should be strengthened and improved on the basis of traditional safety management, such as strengthening the professional knowledge training and professional skills training of security guards to maintain a good state of safety management; Upgrade safety management facilities, such as configuring infrared cameras and establishing a safety network system. Expand the scope of safety management, such as fire safety, power safety, gas safety, safety dead angle, etc. Safety management should form a seamless safety management system with special person in charge, process management, process recording and after-the-fact inspection, and build a safe and harmonious community.

Green property management with low carbon and environmental protection will become a trend.

With China's economic development and social progress, energy conservation and emission reduction are not only the needs of social development, but also the aspirations of the general public and a new way of life. While ordinary owners lack professional knowledge and the latest information on energy conservation and emission reduction, property companies can promote energy conservation and emission reduction knowledge and products through practical work. For example, how to use sockets correctly, how to save water, how to use solar water heaters and how to use less plastic bags. , or an exhibition of energy conservation and emission reduction. You can also carry out special activities of energy conservation and emission reduction in combination with the actual situation of your own community: drive less one day, smoke less a pack of cigarettes, drive less one day and turn on the air conditioner. Vigorously promote new products of energy saving and emission reduction of community public facilities: energy-saving street lamps, energy-saving faucets, energy-saving lines, garbage sorting and other measures. Incorporate energy conservation and emission reduction into the daily business of property management and build a new green and energy-saving community.

Building community culture and harmonious society is the social responsibility of property management.

In modern cities, because residents are busy with their work, their work places are scattered and they seldom get together for activities, so everyone is very strange. Property companies can make use of the convenience of community management to vigorously carry out community cultural activities, narrow the distance between owners, build a harmonious community and serve a harmonious society. Many wuguan mentioned the construction of community culture, but they are basically simple newspapers and the like, which belong to running errands and have no substantive content, resulting in a poor reputation of community culture. To build community culture in the new era, we must keep pace with the times, combine with contemporary social trends, carry out activities that everyone likes and is willing to participate in, and give play to the role of community culture in cohesive community love.

For example, tree planting activities, Dragon Boat Festival jiaozi activities, hiking activities, road activities, cultural performances, community water mat activities, community star elections and so on. Community activities should be carefully planned, carefully organized and summarized afterwards. In this way, through various creative community activities, it is very convenient for the implementation of property management to shorten the distance between community owners and between owners and property management companies and build a harmonious community.

With the acceleration of marketization, competition is intensified.

At present, there are a large number of property companies in the society, the quality of employees is uneven, the service level varies widely, and the overall level of property management is low, which leads to the owners' great opinions on property management and frequent contradictions, which reduces people's evaluation of property management and the profitability of property companies.

Due to the needs of the development of the property market, the owners' own services and the development and competition of property companies, property companies will surely enter the stage of rapid integration, that is, new, professional, powerful and branded property companies will gradually become the mainstream, and a large number of small property companies with poor dispersion will be eliminated, realizing the industry integration of survival of the fittest. Industry integration of property companies is the only way for the development of any industry. The majority of property companies recognize this point, that is, it is of great guiding significance to use the rare opportunity before integration to upgrade and avoid being eliminated by the industry.

Industry integration is imperative

With the expansion of the scope and content of property management, the acceleration of the marketization process and the gradual standardization of property management bidding, the competition in the property management industry will become increasingly fierce, and the phenomenon of merger and integration between industries will gradually intensify and expand rapidly. Market competition is cruel, "winning the king, losing the coach". In this market environment, property management companies will pay more attention to the internal management quality and external image of enterprises, "winning the world with famous brands, winning the world with quality and defending the world with service", and establishing famous brands and industry image will directly affect the survival of enterprises. At the same time, as an enterprise, "benefit" is the center. For the "meager profit" industry of property management, management is "benefit" and scale is "benefit". Property companies that have no scale and no benefits will inevitably be eliminated by the market.

Due to the intensification of competition, the property management industry is bound to embark on the road of "horizontal integration and deep development". While establishing and perfecting the enterprise management system, we will effectively expand through mergers and acquisitions, thus reducing costs and realizing scale operation. With the development and perfection of market economy, it may even "go out and bring in". There are "foreign monks" who study the "classics" of China's property management, and China's property management also competes for the market abroad, so the international mobility of the property management industry will become more and more frequent.

In addition, by the middle of this century, the land use right of the early commercial housing will expire one after another, and the change of land use will bring great impact to some old property management companies (especially those in economically developed areas), and then the combination, merger and transformation between industries will be inevitable.

It will be quite common for property companies to overcome the strong with the weak and overcome the strong with the strong. Based on various factors, a "super aircraft carrier" with China property management area of 1 100 million square meters or even hundreds of millions will certainly appear in this century.

The appearance of "super aircraft carrier" will also bring China's property management into the "post-industrial property management era" and truly realize the scale effect. By then, the property management in China may be mainly concentrated in the hands of a few super-large property companies, and the property management industry will also become the backbone of promoting social and economic development, coordinating with the national urbanization process and stabilizing the regional economy.

Hope to adopt, thank you!