What does millennials mean?

Millennials are people born between 1984 and 2000.

Millennials grew up in the period of rapid development of Internet and computer science, almost in sync with the birth and development of computers and the Internet. Therefore, millennials are deeply influenced by technology and the Internet during their growth, and they are highly proficient in high-tech products and can flexibly use technology to enhance their capabilities.

Millennials have demonstrated their unique work attitudes and values in the workplace. They are used to multitasking, flexible in mind and keen on pursuing innovation and change. At the same time, they attach great importance to the balance between work and life, and have certain resistance to overtime and work pressure. They prefer a free and flexible working environment and pursue personal development and growth.

In terms of consumption concept, millennials are called unsafe high-consumption generation. They don't think a stable job is valuable, but pay more attention to the pursuit of personal interests and values. They advocate * * * to enjoy the economy, attach importance to environmental protection and sustainable development, have higher requirements for brands and products, and are willing to pay for quality and experience.

Application fields of millennials:

1. Marketing strategy: Enterprises will pay special attention to the consumption habits and preferences of millennials when formulating marketing strategies. This is because millennials are the main consumer groups at present and in the future, and their purchase decisions, brand loyalty and social media use have an important impact on business strategies.

2. Human resource management: In human resource management, it is very important to understand the career expectations and work values of millennials. This generation usually pays attention to the work-life balance, career development opportunities, corporate culture and the use of technology, so enterprises need to consider these factors when recruiting, training and retaining millennial employees.

3. Social media and digital media applications: Millennials have grown up in an environment where the Internet and mobile devices are popular. They are highly dependent on social media and digital media for information acquisition, communication and entertainment. Therefore, it is very important to fully consider the usage habits and preferences of millennials when developing new social media platforms, applications or online content.

Above content reference: Baidu Encyclopedia-Millennials