Case Analysis of College Students' Entrepreneurial Success _ Typical Cases of College Students' Entrepreneurial Success (2)

Case analysis of college students' successful entrepreneurship 4

A college student in Beijing started a business with an annual income of 6.5438+0.7 million.

A young man invented something called. Little housekeeper? New business model of domestic economics. Under the new model, the annual income of entrepreneurs in a community in Beijing is 6.5438+0.7 million yuan. Facing the surging community economy in China, little housekeeper? Is there a paved one? Wal-Mart? A wealth road left unlocked is slowly opening.

Zhang Songjiang, born in 1978 and born in Beijing, is now the general manager of New Idea Cleaning Service Co., Ltd. with a registered trademark? Little housekeeper? .

Although people still call him the company? Home economics company? But in Zhang Songjiang's view, what about himself? Little housekeeper? From the beginning, it deviated from the traditional housekeeping. In a very short time, deviant? Little housekeeper? From poverty to huge profits, and thus build a huge future-oriented business empire structure. For the traditional domestic industry, small housekeeper? The impact of a successful model is likely to be subversive.

Not conducive to entrepreneurship.

From 65438 to 0999, Zhang Songjiang graduated from Beijing Union University. When he chose a job, he found that a college diploma in his arms was almost useless. He discussed with three other friends and decided to start a business together.

He saw an advertisement in the newspaper for an American brand cleaning company to recruit franchisees. Four people went to the company to see the office building, which was magnificent. On the other side? Major? They believed it after explaining it? The profit margin of cleaning market is unparalleled? .

So, four people immediately pooled 39,000 yuan to join the company and gave it to that company. Immediately, the other party gave them a two-day cleaning training.

They think that business opportunities such as restaurant signboard cleaning, light box cleaning, building exterior wall cleaning, large range hood cleaning and central air conditioning cleaning are everywhere. However, they went to talk about business, but they were turned away everywhere and no one used them at all. Two months passed and they didn't find a customer.

The money raised at the beginning was spent, so everyone had to raise another 5,000 yuan each. Until the fourth month, I finally got one? Big? Clients. This one? Big? The client is the manager of the office building they rented. The manager asked them to clean the carpet in this office building. The total area of those carpets is over 3000 square meters. To this end, Zhang Songjiang quoted 3 yuan per square meter, that is to say, he should be able to get a reward of 9000 yuan after the work is completed.

Zhang Songjiang led the staff to do a big job. After the work, the manager only gave 1500, and then left a sentence:? That's it. No money. ?

After hitting the wall more often, Zhang Songjiang gradually understood what the cleaning industry was all about. When I was training, which one? American brand? The company told them that the market price of cleaning is not lower than per square meter 10 yuan. But in fact, the market price is $0 per square meter 1 yuan. Not only that, if you don't have personal connections, even at the price of 1 yuan, you can't win a cleaning project with only meager profits.

An advertisement inspired.

Zhang Songjiang is depressed to the extreme. He never complained to his family, and finally told his father about the troubles of starting a business. Looking at the child who encountered setbacks in starting a business, his father said calmly: It doesn't matter. Don't worry about money. I'll raise it for you. ?

Father's words gave Zhang Songjiang great comfort. That night, Zhang Songjiang lay in bed, tossing and turning, unable to sleep. He turned on the light and opened a newspaper. Turning it over, an advertisement in the newspaper attracted him. According to the advertisement, Beijing SOHO Modern City has launched a house with movable walls.

Movable wall All the developers let the wall die, but they let it live. If this wall lives, can't their business live? That's what other people do. What about me? If you want to make a profit, you have to have something that others don't have, and you have to break the fixed thinking mode that everyone thinks cannot be changed. Once the gate of thinking is opened, Zhang Songjiang can no longer restrain himself. He thought of turning from outdoor to indoor.

Although some people do indoor cleaning, the current indoor cleaning is too featureless. A high-end community like SOHO Modern City definitely needs more high-end services. McDonald's and KFC travel all over the world because of a set of strict operating procedures and standards! For cleaning, this standard should be to classify different houses such as bedrooms, bathrooms and kitchens, and then determine different service standards.

The more he thought about it, the more excited he became. He wrote down his ideas and plans on paper.

In the ten days from the next day, he further improved the plan, and then summoned up the courage to find the manager of Zhonghai Property Company in SOHO Modern City. The experienced property manager, who is nearly 50 years old, was moved by the young people in front of him.

Case analysis of college students' successful entrepreneurship 5 pages

Hu Qili is a fresh graduate of Wuhan Institute of Science and Technology and a native of Hongan. He borrowed money to go to college four years ago. During his college years, he worked and started a business, which not only paid off his debts, but also built a two-story building for his family. He also bought a house and a car in Wuhan and has his own training school.

What road did he take to start a business? What do the teachers and students of the school think of his entrepreneurship?

Buy local specialty from childhood

Hu Qili, 1982, is from Shizui Village, Hehua Town, Hong 'an County. His father works in the local mine and his mother is busy in the field.

When Hu Qili was 3 years old, his father had an accident in the mine. His leg was badly broken and he was paralyzed in bed. He sought medical advice everywhere. Three years later, my father was finally able to walk in the fields, but he could no longer do hard work. In order to see my father, my home was almost surrounded.

Hu Qili's father can't work in the fields, so he has to open a small shop to sell some daily necessities. Hu Qili used to run in and out since he was a child? Make trouble and help? It is for this reason that he has been exposed to business since he was a child.

As he grew older, Hu Qili began to show his talent in business. There are more than 20 children of the same age in the village. He is not the oldest in age and size, but he is. Leadership? He often takes his companions door to door to buy local products, such as centipedes, platycodon grandiflorum and eels, and sells them to dealers to earn some pocket money.

In 2002, Hu Qili went to high school, and his academic performance was not bad. My brother, who is studying in Grade One, dropped out of school and went out to work to earn tuition for his brother. Hu Qili was very unhappy, and secretly vowed to be admitted to the university, so that his family could live a better life.

Hu Qili said that he began to plan his college life from then on: study hard in his freshman year, learn as much as possible, look for opportunities to earn money from his sophomore year, and strive to be a boss when he graduates from college.

In the college entrance examination, he intended to apply for business school, but his family objected. Fortunately, he is also interested in electronics, and finally chose the electronic information engineering major of Wuhan Institute of Technology.

Put up posters and find business opportunities on campus.

In September, 2002, Hu Qili reported to Wuhan Institute of Science and Technology with a vision of college life and a tuition fee of 4,000 yuan borrowed from her aunt.

After entering school, Hu Qili felt that college life was much easier than high school life, and he had more free time. He used his spare time to visit all the colleges and universities in Wuhan and became familiar with the environment in Wuhan, which laid the foundation for his next venture.

College time is abundant, and if you don't pay attention, you will form a lazy habit. Hu Qili is a restless man. He decided to step into the society ahead of schedule, and started his own entrepreneurial road in his freshman year, half a semester ahead of schedule.

As soon as school started in the spring of 2003, Hu Qili began to put up the recruitment posters of intermediary organizations. This is his first part-time job, and he paid a membership fee of 65,438+00 yuan.

? Post a copy of 0.20 yuan, and pay the bill after posting. ? The intermediary handed him a pile of posters and a bottle of paste, and Hu Qili happily started to run to the major campuses.

? Putting up posters looks easy, but it's actually very difficult. ? Hu Qili didn't expect to put up posters and be taken care of. Some school security guards are light to drive away, but heavy to abuse.

Three days later, Hu Qili posted posters on various campuses as required, and was paid by 25 yuan. A few people in the same trade were too few to quit, but Hu Qili got some posters and went on working. However, his mind began to think of other doorways.

Once, he posted a poster near China, saw a relatively large intermediary company, and went in, where he met a young man named Wang.

Wang is a senior in a nearby university and works part-time in the school network center. Several students discussed whether computers and teachers in the network center can be used to provide computer training for college students. The network center agreed, but asked the students to register themselves.

? As long as you can enroll students, we will give you the enrollment agency of the whole network center. ? Wang Dafang said quietly. Hu Qili thought that it should be no problem to mobilize Wuhan students to help and recruit several people, so he readily agreed.

Hu Qili had no experience, so he consulted several good classmates. As a result, no one knows how much it will cost. Some say it costs 5000 yuan, while others say it costs 2000 yuan. Finally, Hu Qili asked Wang for the activity fee of 1.800 yuan. Unexpectedly, Wang gave him the money without saying anything.

Hu Qili printed posters, bought paste, and invited several students to post them in colleges and universities. As a result, he only spent 600 yuan's money, with a net loss of 1.200 yuan. This is the first money he made.

Although it only cost 600 yuan, the enrollment effect was not bad, and dozens of people were recruited at once. However, when these students go to learn computers, they are in trouble. Because of the noise, the school learned about it and stopped the computer training class in the network center. Hu Qili ran to the network center several times, but he couldn't solve this problem. He happened to find a training class downstairs in the network center, which is also engaged in computer training. Can you send these students there?

The other party was overjoyed to hear that dozens of students were coming to learn computer, and offered Hu Qili a commission and 200 yuan each. Surprisingly, Hu Qili got thousands of dollars at once.

Running a training school has realized the boss's dream.

In 2005? Hu Qili will recruit students? Rumors began to circulate in the industry around Guanshan. After consulting with Hu Qili, the head of a large computer training institution immediately handed over the whole enrollment right to him.

With the development of this training institution, Hu Qili was accepted as a shareholder of the company. But Hu Qili was not satisfied. He registered his first company? A company specializing in campus business.

Hu Qili talked about the purpose of establishing the first company: the campus is the market. Many people stare at this market, but they don't know how to get in. I want to do this business when I set up the company. I call it campus business. ?

At the same time, Hu Qili found that many college students found part-time jobs through intermediary companies, and many of them were cheated, so he set up a work-study center to provide real jobs for college students. His work-study center became more and more influential and later developed into seven chain stores. ? At the peak, each center can have a net income of about 1 10,000 yuan. ?

In the second half of 2005, due to the growing business, Hu Qili spent more than 200,000 yuan to buy a Toyota Corolla and ran around the campus and his work-study program. In September last year, he replaced the Toyota Corolla with a BMW 320 with more than 300,000. The reporter asked him why he changed cars, and he said? Talking about business, a good car is sometimes a sign. ?

In the process of recruiting students for some training schools, Hu Qili met the head of a basketball training school and began to have the idea of getting involved in sports training business. After many investigations and comparisons, at the end of 2006, Hu Qili rented a secondary school campus in Hanyang as a whole and officially entered sports training. At that time, the enrollment was 100, and the enrollment scale this year is expected to be 300. ? I used to enroll students for others, but this time I finally enrolled students for myself. ?

Today, Hu Qili has set foot in other types of schools and invested about 2 million yuan in his own enterprise.

In the eyes of teachers and students, he is an eccentric.

Although he is now a rich star on campus, Hu Qili is not publicity at all.

Although he bought a house outside, Hu Qili still lives in the dormitory and eats the canteen as before, and looks like most of his classmates, but he is a little older.

It's just that it's hard to see him at school. To paraphrase his classmates' jokes, anyone who wants to see him must make an appointment one month in advance. ? He has a good relationship with his classmates. Although he is often absent from school, if there is news, he will be notified within half a day.

? He is an eccentric, and we all admire him. ? Pei Zhen, a classmate of Hu Qili, said that in fact, the views of Hu Qili in the class are divided into two factions: some people envy him very much, and they can earn money to buy a car and house before graduating from college; Others think that although he has succeeded in starting a business, he can't keep up with his studies. His current job has nothing to do with his major, which is equivalent to giving up his major. It's a pity.

During his stay in Hu Qili University, the school also provided help for his entrepreneurship. From the dean to the teacher, they have made more efforts for his entrepreneurship and study. Because I was busy starting a business, I missed some courses. After learning about his special situation, the school made special arrangements and allowed him to postpone some courses according to the regulations.