Interpretation of Sunac China's "Homecoming Community" Brand?

On March 25th, the brand launch conference of Sunac's "Homecoming Community" was held in Hangzhou International Expo Center, where G20 Summit was held.

At the meeting, the white paper of Sunac Alumni Association Community was officially released, which deeply explained the urban life concept of "Alumni Association Community" with home, life and confidant.

This is a systematic summary of Sunac's local products and service system based on the characteristics of the southeast region, and it is also a further promotion and landing of the high-end life value system of "Zhen Life".

Insist on cultivating the southeast and creating high-end products.

In 20 12, sunac entered Hangzhou. Since then, Hangzhou has become an important core city that Sunac has been focusing on. After 20 16, Sunac successively entered Hefei, Ningbo, Shaoxing, Xiamen, Huzhou, Zhoushan and Jiaxing in the southeast region, and has now achieved the landing layout in three provinces and eight cities in the southeast region.

As the forerunner of high-end boutique life in China, Sunac pays attention to the research and full implementation of life value system while building product strategy. While bringing high-end products and services to eight cities, Sunac has continuously taken root in the local area and extended a product and service system that conforms to the urban development track and regional context.

Starting from 20 15, Sunac Southeast began to explore the product and service system in the name of "returning community". After two years of development, 20 17, relying on the exploration in more cities, the homecoming community has more connotations: from building the owner's life to participating in the construction of "urban growth" and improving the living environment.

"A space without life content is a warehouse", and Guichao community hopes to create a space with life content and soul for customers. With continuous community service activities and spontaneous social interaction in the neighborhood, we will create a harmonious community ecology and make the vitality of the community more lasting.

After the press conference, the Sunac Alumni Association community will officially promote the practice in several projects in three provinces and eight cities. In the future, more communities will be born in Sunac's returning community, and more space with life content will appear in the planning and practice of the community. More people will enjoy the living experience of "having a home, a life and a bosom friend".

Three concepts, in-depth interpretation of returning to the community

The initial intention of Sunac's returning home community is to "let the owners find a sense of belonging to the soul", that is, starting from the real needs of the owners, making companionship the longest confession. Guichao community hopes to meet people's needs in life and social life through indoor and community functional design and space creation.

The three values of Sunac's returning community are "the sense of design leading the times", "the functionality of intensive research and optimization" and "eternal vitality".

Leading the design sense of the times: Sunac's pursuit of beauty is manifested in the shape, facade and indoor space of the building. In architectural planning, Sunac respects the humanistic characteristics of each city and adapts to local conditions; In the facade design, Sunac pays attention to material selection and modeling; In the indoor space, Sunac pays attention to the control of details, so that residents can get a pleasant experience.

Study and optimize functionality: Easy use is the first consideration of Sunac residential function, because comfortable living is the first meaning of a house. Sunac has an insight into the pain points of daily life, pays attention to the health, comfort, safety and personalized needs of residents, and starts with the functions of indoor space and outdoor landscape to create functions that meet the real needs of customers.

Eternal vitality: architecture has long-term vitality, not the durability of building materials, but the lasting and indelible temperature of time and stories that take place in architectural space. People's use gives life to architecture and space. For designers and residents, how to design the communication between people and space is the key to make the space truly dynamic.

Study the system and create a system sample of high-end communities.

The landing of homing community will enable every owner in the southeast region to enjoy Sunac's exclusive high-quality life and create a high-end community with temperature and quality.

The publication of "Returning Home Community" aims to bring thinking and direction to the future community construction based on the experience and practice of Sunac Southeast Region for many years.

Over the years, Sunac has been deeply and intensively presenting its own products and services. The "returning community" in the southeast, the "happy family system" in the north and the "5H system" in the southwest of Sunac are all further improvements and upgrades of the "living for life" system according to the regional, cultural and life characteristics of various regions and cities and the needs of different customers.

Sunac hopes that a community with long-term vitality and eternal life will bring more owners a better life!