Which companies carry out long-term rental apartment business?

At present, the long-term rental apartment industry is in the reshuffle stage, and there is no monopoly leading enterprise in this field. All market participants are competing to expand their scale and seize market share. In order to deal with the problems of resources and funds, management companies make full use of their own resources to make breakthroughs and attempts. Generally speaking, the participating enterprises in the market can be roughly divided into four categories: developers, hotels, intermediaries and entrepreneurs. These four types of enterprises have certain advantages in their respective fields.

Long-term rental apartment brands with developer background make full use of the idle self-insurance assets in the hands of the parent company to upgrade. At the same time, on the basis of the credit of the whole group, low-cost financing is adopted. Apartment enterprises with developer background occupy the first advantage in this field with the high starting point of "rich second generation", but their shortcomings are also obvious. Without the support of the parent company's resources, the team's ability to continue to make profits in business expansion will encounter severe challenges. Representative brands include Vanke Park, China Merchants Yidie and Longhu Guanyu.

Apartment companies with hotel background, such as Zhu Hua owned by Chengjia and Woqu owned by Tao Bo, have more experience in guest and property management than other market participants, and their operating efficiency has the first advantage, while hotel groups also have more stock assets in property rights resources. As far as the acquisition of property is concerned, the acquisition ability of long-term rental apartments in hotels is better than that of intermediaries and entrepreneurs, and the financial support is weaker than that of developers.

Apartment organizations with intermediary background, such as Home Link, I Love My Family, Yu Xiang, etc., are mainly extended from leasing intermediary business. Because of its natural customers and scattered access to housing, generally speaking, the intermediary long-term rental apartment brand mainly cuts into the market with scattered apartments, and the long-term rental apartment business is the deformation of the leasing intermediary business, from which higher income can be obtained. The biggest challenge of renting apartments in the middle comes from the operation mode, as well as the understanding of products and the ability to control costs. .

Entrepreneurship is currently the largest number of participants in the field of long-term rental apartments. Compared with other types, they have no innate advantages, but their business ideas and methods are relatively flexible, and they can usually achieve a rapid leap in a subdivision. It is also the most promising enterprise to become a leader in the long-term rental apartment industry in the future.