Ask for the industry analysis report of real estate enterprises.

It is difficult to write it yourself, because a good industry report can sell at least 654.38+10,000 yuan. So no one will give it to you. You'd better find it yourself.

Give you a reference:

In 2007, the national real estate market showed the following characteristics: First, the investment in residential real estate development continued to grow rapidly. In 2007, the national investment in real estate development was 2,528 billion yuan, up 302% year-on-year, up 84 percentage points over the previous year. Second, the overall market demand is strong. In 2007, the completed area of commercial housing in China was 47.8 billion square meters, up 5% year-on-year and 58% year-on-year. The sales area was 69 1 100 million square meters, up by 247% year-on-year, up by 1 16 percentage points over the previous year. At the same time, the vacant area of commercial housing continued to decline, reaching 67.56 million square meters in June, down 166% year-on-year. Third, house prices in some cities began to decline in June 5438+February.

In 2007, the average increase of housing sales price in 70 large and medium-sized cities was 76%, which was 18 percentage points faster than the previous year. The sales price of new commercial housing increased by 82% year-on-year, accelerating by 18 percentage points over the previous year.

2007 is a very unusual year for the real estate industry in China. Property tax, interest rate hike and mortgage have become the most exposed words in the real estate circle this year, and listing, financing and enclosure have become the most enthusiastic things for developers. National macro-control policies have been introduced one after another, and various hot issues closely related to people's livelihood have emerged. The rise of housing prices in first-tier cities has been restrained to a certain extent, and the development pace of China's real estate industry is more stable.

In 2008, with the implementation of the new people's livelihood policy, the people's livelihood production with solving the housing difficulties of low-and middle-income families as the main task has a strong momentum; The new land policy will be further deepened, and the efforts to investigate and deal with illegal land cases will be further intensified; In view of the chaotic situation in the real estate market, the central government will introduce more stringent policies and measures. It is predicted that in 2008, the national housing prices will decrease steadily and gradually fall back to a relatively rational region.

Well, here is a catalogue for your reference:

Contents of in-depth investigation and investment prospect analysis report of real estate industry in 2007;

The first chapter is the development environment and impact analysis of the real estate industry in 2006, 2 pages.

Section 1 Macroeconomic Environment and Impact Analysis 2

I. Impact of the international economic environment on the real estate industry 2

Second, the domestic macroeconomic situation and its impact on the real estate industry 2 pages

Three. Analysis of domestic investment and price trends and their impact on the real estate industry 2 pages

(A) fixed assets investment analysis 2

(2) Price Trend Analysis 3

Fourth, the impact of RMB appreciation on the real estate industry 4

(A) the impact on real estate demanders 4

(B) the impact on real estate suppliers 4

(C) the impact of different types of commercial housing on prices 5

In the second quarter, the real estate industry policy changes and impact analysis 6 pages

I. Review and Analysis of Major Real Estate Industry Policies in Recent Years 6

Second, the latest real estate industry policy analysis in 2006 6 pages

(i) Policy reviews since 2006 7

(2) Analysis of major policy impacts 8

Section 3 Development and Impact Analysis of Real Estate Related Industries 10

I. Development and Impact of Upstream Industries 10

(1) Building materials prices enter the rising channel 10.

(2) Analysis of the impact of steel industry on real estate 10

Second, the impact of downstream demand changes on the real estate industry 1 1

(A) the increase in residents' income has stimulated the potential demand for housing 1 1

(B) The substantial increase in corporate confidence boosted the demand for office buildings 12

(3) Urbanization Promotes Commercial Real Estate 12

Chapter II Analysis of Supply and Demand of Real Estate Industry in 2006 14

The first section 2006 real estate enterprises overall prosperity judgment 14

I. Overall trend of real estate development boom 14

Second, the real estate enterprise prosperity index level change 15

Section 2 Analysis of the Supply Situation of the National Real Estate Market in 2006 16

I. Land Development and Land Acquisition 16

(1) The growth rate of land acquisition area continued to slow down, and the acquisition cost increased by 65,438+06.

(2) The land development area increased 17.

(c) The ratio of land development area to purchased area first decreased and then increased 18.

Second, the scale and structure of commercial housing development 19

(1) Newly started area of commercial housing 19.

(II) Completed area of commercial housing 20

(3) Analysis of Commercial Housing Development Structure 2 1

In the third quarter, the national real estate market demand analysis 25

I. Analysis of Commercial Housing Sales 25

Two. Commercial housing vacant area classification index changes 28 pages

The fourth quarter, the national real estate market supply and demand structure characteristics and price trends on page 29

I. Structural Characteristics of Real Estate Supply and Demand 29

Second, the real estate market price trend 30 pages

(A) the primary market: the steady growth of land prices 30

Secondary market: the sales price is still rising sharply, and the overall increase is down by 30%.

(III) Third-tier market: the rental price rose steadily, 3 1.

The third chapter in 2006, the real estate industry capital source analysis 32 pages.

Section 1 Investment and Financing of Real Estate Enterprises 32

I. Completion of National Real Estate Development Investment 32

Two. Investment and completion of real estate development by industry 32

The second quarter real estate financing status and channel analysis on page 34

I. Sources of funds for real estate development 34

Second, the monthly source of funds analysis on page 36

(1) Domestic loans

(2) Self-raised funds

(iii) Other funds

(D) Utilization of foreign capital

(v) Principal of all funds

In the third quarter, the characteristics of real estate financial sources of funds analysis on page 39

First, it still depends on bank funds, but the financing channels are diversified.

Second, debt financing is the main method, and equity financing needs to exceed 40%.

Third, large real estate enterprises have wide financing channels, while small and medium developers have narrow financing channels.

Fourth, innovate financing methods and integrate financing channels 4 1

The fourth quarter in 2006, the real estate industry equity financing 42 pages

First, the refinancing of listed companies 42

Second, the real estate enterprise IPO 42

Three. Other direct financing methods 42

Chapter IV Analysis of Regional Distribution and Key Areas of Real Estate Industry in 2006 44

Section 1 Comparative Analysis of the Sources of Real Estate Development Funds in Different Regions 44

I. Sources of funds for the real estate industry in various provinces and cities 44

Second, the comparative analysis of the growth rate of capital sources 45 pages

In the second quarter, the real estate regional development comparative analysis on page 46

I. Regional development of land acquisition and development 46

Second, the commercial housing investment, construction and completed area development 48

(I) Investment, new construction and completion of commercial housing in various regions in 2006 48

(2) Analysis on the growth rate of investment, construction area and completed area of commercial housing in various provinces and cities in 2006.

Section 3 Sales area of commercial housing 52

I. Sales area and sales situation of commercial housing in various provinces and cities in 2006 52

Second, in 2006, the sales area growth rate and sales growth rate of commercial housing in various provinces and cities ranked 53

Chapter V Development Analysis of Key Real Estate Cities in 2006 55

The first section Beijing real estate market analysis 55

I. General situation 55

Two. Development and investment

(A) the completion of real estate development investment 55

(B) real estate development investment and sources of funds 56

(3) Land requisition and development

Three. Supply and demand situation 57

(I) Supply situation 57

(II) Demand situation 58

Four. Price situation 58

Shanghai real estate market analysis in the second quarter 60 pages

I. General situation 60

Two. Investment and development

(i) Completion of development investment 60

(B) the development of enterprise funding sources 60

(III) Land Acquisition and Development 6 1

Three. Supply and demand 6 1

(1) Availability 6 1

(II) Demand situation 62

Four. Price situation 62

In the third quarter, Shenzhen real estate analysis on page 64

I. General situation 64

Two. Investment and development

(A) real estate development investment continued to expand 64

(2) The scale of newly started construction decreased by 64.

Three. Supply analysis 64

(1) The new supply is mainly distributed at No.64 Longgang, Baoan.

(b) More than 90 square meters, with a maximum ratio of three rooms of 65.

Four. Sales situation 65

(A) sales area decreased by 65.

(B) a sharp rise in house prices 65

(III) Sales of other classified properties 65

The fourth quarter Chengdu real estate market analysis 67

I. General situation 67

Second, the real estate development funds 67

(1) The growth rate of investment in real estate development has increased month by month.

(B) the development of enterprises to enhance the ability of self-financing 67

(III) The construction and completion area of commercial housing increased by 67.

Three. Total supply and demand of commercial housing 68

(1) The total supply and demand of commercial housing in the city has increased substantially, exceeding 20 million square meters in the first year. Sixty-eight

(2) The city's residential market continued to be active, which supported the continuous expansion of the market scale. Sixty-eight

(3) The relationship between supply and demand in the commercial housing market has been fundamentally eased. Sixty-eight

(IV) Transaction information 68

(V) Growth of supply and demand

(VI) Personal purchases 69

Four. Commercial housing price trend 70

(A) the price increase has declined, but the increase is still at a high level of 70.

(B) Under the macro-control, the rising curve of house prices slowed down by 70%.

Verb (abbreviation of verb) Second-hand house transaction 70

Section 5 Analysis of Wuhan Real Estate Market 7 1

I. Investment in real estate development 7 1

(1) Economic development 7 1

(II) Investment and development 7 1

Second, the supply of commercial housing 72

Third, the stock room market situation 72

Four. Real estate sales and sales price trends 73

Chapter VI Comprehensive Comparative Analysis of the Operation of Real Estate Enterprises in 2006, 75 pages

The first section real estate advantage enterprise evaluation on page 75

I. Comprehensive Scale Analysis 100 75

(a) 100 comprehensive ranking of top enterprises 75

(b) Analysis of enterprises actively expanding 77

(III) Top Ten Real Estate Enterprises 79

Two. Profitability of enterprises with real estate advantages 80

(A) the profitability of the top 100 real estate enterprises 80

(II) Top Ten Profitability of Real Estate Enterprises 8 1

Three. Growth and strength change of real estate enterprises 8 1

(1) Top Ten Real Estate Growth Enterprises 8 1

(B) the real estate enterprises comprehensive strength of the top ten 82

In the second quarter, the development trend of the top 100 real estate enterprises in China 83

First of all, the improvement of industry access has brought new development opportunities.

Second, the financing ability tests the viability of enterprises, and the sources of funds of the top 100 real estate enterprises are gradually diversified.

Third, the land policy improves industrial concentration, and the top 100 enterprises complement each other through strategic cooperation.

Four, the top 100 enterprises should attach great importance to the rapid expansion of business risks 83

(A) policies and regulations risk

(B) the risk of financing structure 83

(3) Managing risks

Section III Analysis and Evaluation of Annual Reports of Listed Companies 84 pages

I. Comparison of profitability 84

II. Comparison of operational capabilities 84

Three. Solvency comparison 85

Four. Comparison of development ability 85

Verb (abbreviation of verb) cash flow analysis 86

(1) National development-oriented housing enterprises have substantially increased their land acquisition and expansion funds.

(B) industrial and commercial housing enterprises cash flow stability 86

(C) regional development-oriented housing enterprises, the funding gap is not big 86

Chapter VII Analysis of Typical Enterprises in Real Estate Industry on page 87

The first section residential enterprise excellent case enterprise analysis 87

I. Shenzhen Vanke 87

(a) the overall operation of 87

(B) the company's financial indicators analysis 87

Development prospect in 2007 90

Ii. Jindi 9 1

(I) Operating Status 9 1

Financial analysis 92

(3) Development prospect

The second quarter commercial housing office case enterprise analysis 96

I. Financial Street 96

(1) Operating conditions 96

(b) Financial analysis

(3) Development prospects

Ii. Lujiazui 100

(1) Operating conditions 100

(2) Financial analysis 10 1

(III) Analysis of the development prospects and influencing factors of enterprises 104

Chapter VIII Forecast of Development Trend of Real Estate Industry and Enterprises in 2007 106

Forecast of the development environment trend of real estate industry in the first quarter of 2007 106

I. Forecast of Economic Environment Change Trend 106

II. Behavior Prospects of Real Estate Market Subjects 106

(1) Central Government: Stabilizing the Real Estate Market 106

(b) Local government: Violations under the accountability system may converge to 107.

(c) Developers: the strong expand boldly, but the weak have no choice but to quit 107.

(d) Consumers: The wait-and-see mood is getting stronger and stronger 107

(e) Speculators: Capital strength determines speculative ability 107.

Three. Trend Forecast of Policy Environment Change 107

(I) Analysis and Forecast of Macro Management Policy 108

(b) land policy analysis and forecast 108

(III) Analysis and Forecast of Credit Policy 109

In the second quarter, components of real estate products in 2007+1 10

I. Land cost prospect 1 10

Second, the price prospect of building materials 1 10

Three. Labor cost, project period cost and development profit prospect 1 1 1

In the third quarter, the supply and demand situation and price trend forecast of the real estate market in 2007 1 12

I. Prediction of housing supply and demand trend 1 12

(1) High-grade residence 1 12

(2) Ordinary residence 1 13

II. Forecast of Supply and Demand Trend of Commercial Housing 1 13

Three. Office supply and demand trend forecast 1 14

(1) Beijing: the transaction volume is concentrated, the sales price is reduced and the rental price is stable 1 14.

(2) Shanghai: the demand exceeds the supply, and the sales and rental prices rise 1 14.

The fourth quarter 2007 real estate industry enterprise competition trend analysis 1 16

I. Enterprise Cooperation and Industrial Strategic Alliance 1 16

Second, brand management is the only way for enterprise development 1 16

Third, improving customer satisfaction is the key to enterprise competition 1 16

Fourthly, human capital and organizational culture will become important strategic resources for the development of modern real estate enterprises 1 16.

Verb (abbreviation of verb) Value chain management is the fundamental way for real estate enterprises to win competition.

Chapter IX Risk Analysis of Real Estate Industry 1 18

Section 1 Risk Assessment of Macroeconomic Fluctuations in 2007 +0 18

I. Macroeconomic fluctuation assessment 1 18

II. Risk Assessment of Macroeconomic Fluctuations on the Real Estate Industry 2007 1 18

Section 2 Risk Assessment of Important Policies Promulgated in Recent Years 1 19

I. Risk Analysis of Financial Policy 1 19

Second, the land policy risk 1 19

Three. Other policy risks 120

(a) tax policy 120

Foreign policy 120

Section III Risk Assessment of Upstream and Downstream Industry Changes in 2007 122

I. Risk Assessment of Land Supply in 2006-07 122

Two. Risk Assessment of Real Estate Finance and Credit in 2007 122

Three. Risk Assessment of Supply Capacity and Price of Building Materials in 2007 123

Four. Purchasing power risk assessment in 2007 123

The fourth quarter 2007 industry competition risk assessment 124

Section 5 Risk Assessment of Contradiction between Supply and Demand in the Market in 2007 125

Section VI Assessment of the Impact of Loan Principal Risk on Real Estate Finance in 2007 126

I. Credit Risk and Financing Risk of Developers 126

Ii. repayment ability, credit risk and mortgage market risk of housing lenders 127

Section VII Comprehensive Assessment of Industry Risks in 2007 128

Table directory index

Table1Land Development and Land Purchase in February 2006 1- 16

Table 2 Land Development and Purchase in 2000-2006 18

Table 3 Newly started and completed commercial houses in June 20061-February 19

Table 4 Cumulative sales of various properties in 2006 29

Table 5 Difference of completed sales area of each building in 2006 29

Table 6 Land transaction price index in 2005-2006 30

Table 7 Housing sales price index in 2005-2006 30

Table 8 Housing rental price index in 2005-2006 3 1

Table 9 National Real Estate Development Investment and Completion in 2006 32

Table/10 2006 completion of real estate development investment by industry in 2006 33

Table11sources of funds for real estate development in 2006 34

Table12 sources and growth of development funds in 2006 35

Table 13 2006 Monthly Development Fund Source Details 35

Table14 Sorting of Funds Sources of Provinces and Cities in 2006 44

Table15 Comparison of the growth rate of capital sources among provinces and cities in 2006 45

Table16 Land Acquisition Area, Completed Development Area and percentile ranking 46 in 2006

Table17 Growth Order of Land Acquisition and Completed Development Area in 2006 47

Table18 Investment in Commercial Housing in Provinces and Cities in 2006 48

Table 19 2006 Commercial Housing Construction, Start-up and Completion Area Sorting 49

Table 20 Commercial Housing Investment Growth Ranked 50 in 2006

Table 21In 2006, the growth rate of construction, commencement and completion area of commercial housing in various provinces and cities ranked 5 1.

Table 22 Sales Area and Sales Order of Commercial Houses in Provinces and Cities in 2006 52

Table 23 Growth rate of sales area and sales of commercial housing in various provinces and cities in 2006 53

Table 24 Beijing real estate development and development investment in 2006 55

Table 25 In 2006, Beijing's real estate investment and sources of funds ranked 56.

Table 26 Land Purchase and Development in Beijing in 2006 56

Table 27 Beijing real estate demand in 2006 58

Table 28 Trend of Beijing Sales Price Index in 2006 59

Chart catalogue

Figure 1 1996-2006 Consumer Price Index and Fixed Assets Price Index 4

Figure 2 Comprehensive prosperity index and related indicators of real estate development in 2006 14

Figure 3 Prosperity index of real estate enterprises and confidence index of real estate entrepreneurs from 2002 to 2006 15

Figure 4 Land acquisition area and year-on-year growth in 2003-2006 17

Figure 5 Land purchase price in February 2006 (1- 17)

Figure 6 Land development area and year-on-year growth in 2003-2006 18

Figure 7 Ratio of land development and purchase in February 2006 (1- 19)

Figure 8 Cumulative new construction and construction of commercial housing from June 5438 to February 2006 20

Fig. 9 New commercial housing starts and year-on-year growth in 2006 1998 20

Figure/10 2006 Completion of commercial housing in February 2006 and year-on-year growth 1- 12 1

Figure11Commercial Housing Development in 2006 22

Figure12 February 2006 Office Building Development 1-65438 23

Figure13 Commercial Housing Development in February 2006 1-65438 23

Figure 14 1997-2006 Proportion of Three Types of Property Development 24

Figure15 Monthly commercial housing sales area and year-on-year growth in 2004-2006 25

Figure16 Monthly sales of commercial housing in 2004-2006 increased by 26% year-on-year.

Figure17 In February 2006, the sales of commercial housing 1- 17 increased by 26.

Figure18 office sales and year-on-year growth in February 2006 1-65438 27

Figure19 February 2006 Commercial Housing Sales and Year-on-Year Growth 1-65438 27

Figure 20 Proportion of various sources of funds in 2006 36

Figure 21Changes in Domestic Loans of Real Estate Development Investment Funds in 2006 36

Figure 22 Changes of self-raised funds in real estate development investment funds in 2006 37

Figure 23 Changes of other funds in real estate development investment funds in 2006 37

Figure 24 Changes in the Utilization of Foreign Capital by Real Estate Development Investment Funds in 2006 38

Figure 25 Changes in the amount of investment funds for real estate development in 2006 38

Figure 26 Bank funds among the sources of real estate development funds in 2006 39

Figure 27. Among the sources of funds for real estate development in 2006, the developer's own funds are 40.

Figure 28 Asset Changes of Top 100 Real Estate Enterprises from 2002 to 2006 Figure 75

Figure 29 2002-2006 Real Estate Investment of Top 100 Real Estate Enterprises and Its Growth Rate 76

Figure 30 Changes of planned construction area and land reserve area of top 100 real estate enterprises in 2002-2006 Figure 76

Figure 31Changes in Total Assets of Enterprises with Active Expansion and Steady Operation from 2002 to 2006 Figure 77

Figure 32 Changes in net assets of enterprises actively expanding and operating steadily from 2002 to 2006

Figure 33 Changes in net profit of enterprises actively expanding and operating steadily from 2002 to 2006 Figure 78

Figure 34: Changes in the debt situation of actively expanding enterprises from 2002 to 2006

Figure 35 Changes in sales and real estate business income of the top 100 real estate enterprises from 2002 to 2006 Figure 80

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