How does a home improvement company plan marketing?

In short, the marketing planning of home improvement companies can start from two aspects:

The first step is to let the other party accept your company. Decoration and buying a house are both major events and big investments, and customers are undoubtedly very cautious. However, the vast majority of people have no experience in decorating houses, and they are generally taboo about the decoration industry and need the guidance of home improvement companies.

The decoration quality is based on facts, and the model house is visited on the spot. In terms of design, spend more time preparing several schemes for guests to choose from, and then start construction after the schemes are mature.

Step two, let the other party accept your price. Look at the decoration prices of different customers at different price points. This way, customers will have a good impression first. Secondly, roughly give the guests some cost analysis, so that the guests feel that they have not been drained by the home improvement company during the decoration process and have not been cheated.

Marketing planning is an act of designing and planning products, services, ideas, prices, channels and promotions according to the marketing objectives of enterprises, so as to realize the communication process between individuals and organizations. Focusing on satisfying consumers' needs and desires, modern management divides marketing planning into four aspects: marketing planning, market segmentation, product innovation, marketing strategy design and marketing combination 4P tactics. Marketing planning must first determine the marketing concept, and then plan on the basis of the marketing concept.