How to write a soft article as a WeChat merchant?

First of all, look for the news source of soft text.

The so-called news from the beginning refers to objective facts as the basis or opportunity of news dissemination, and it is facts that make it the basis of news. To put it bluntly, it refers to the reason why news is adopted and published by editors. If you want to write a soft news article, you must first find the news source for what you write. For example, the products, services and companies you promote have a particularly important event or breakthrough, which constitutes the reason for the media to report on you, and you also have a news source.

Second, write soft articles with timeliness.

An important sign of news is timeliness. If you want to write soft articles such as news, you should give them timeliness. A soft article is time-sensitive, which will not only be like news, but also put pressure on editors. If it is not used or used late, it will become outdated and increase the probability of its adoption. However, general product promotion simply introduces the functions and advantages of products. How can it be timely? An important method is to make the soft text eventualized, set an event or story that just happened, and give the soft text timeliness through character description, event description or event comment. In it, you can combine what you want to promote to achieve the desired communication effect.

Third, add news elements to the soft text.

You can make soft articles more like news by writing events or stories. For example, you can write a romantic love story or a beauty event to connect the protagonist with cosmetics. To write an event or story, we should use six elements of news: time, place, people, cause, process and result, so as to make soft writing more like news. You should also make stories or events attractive. We can work hard in two ways. One is novelty and hesitation about the event. No one wants to read a straightforward story. Second, the story should infect people and have proper emotional description. What needs to be noted here is that although your story is made up, it must be reasonable and well-intentioned. Don't talk nonsense, let alone say something unconscionable.

Fourth, pay attention to the article structure of soft text.

Using the structure of news to write soft articles is another method. The format can be written according to the general structure of news, that is, according to the title, introduction, theme, background and conclusion. This writing is acceptable not only to news editors, but also to readers. If your writing level is not very high, you should generally write in the form of an inverted pyramid, that is, put the most important and attractive part on the title and introduction, and the rest on the theme, background and conclusion. The advantage of this writing is that many people have the habit of reading only the title and introduction before deciding whether to continue reading. You can first ensure that the most important information is delivered to the readers.

Fifth, the commercial content should be implanted skillfully.

Except for soft articles written to get links, most soft articles need commercial publicity, so how to organically integrate commercial content into soft articles and publicize them quietly? The following points should be noted here.

First, in the headlines and leads of news, only brands or the most important advertising words appear, and it is forbidden to list the functions and characteristics of products. In the title or introduction, we should set a certain suspense to attract readers to read on.

The second is to put the most important keywords in the title or lead, because the soft articles you write also want to be included by search engines and searched by readers. Search engines include the titles and leads of articles. Put the keyword here, and the reader will find it as soon as he searches.

Thirdly, it is also very important to write the benefits of the product to a customer concisely in the theme and conclusion.

Fourth, put the secondary publicity contents such as product efficacy and performance in the background materials. The so-called news background information, which is related to the text, is helpful for reading, but even here, don't write in an advertising tone, editors and readers will get bored at first sight. You should objectively and appropriately introduce the special features of the product in the tone of writing popular science articles. In order to make it easier for readers to read and understand, the editor will keep this paragraph for you.