Why did Wanda invest heavily in the film industry during the epidemic, but sold its hotels?

After the sale of Lu Wencheng and hotel properties, wanda plaza is the only "heavy asset" in the hands of 63-year-old Wang Jianlin. However, Lao Wang also wants to sell! While people are still reminiscing about the 63.7 billion yuan century merger case of Wanda Rong Chuangfuli, Wang Jianlin is simultaneously trading his trump card-wanda plaza.

Wanda plaza's light asset strategy was first put forward by Wang Jianlin in a speech at Shenzhen Stock Exchange: It's time for Wanda to make money by brand. The so-called light asset model is to use other people's money to invest in wanda plaza and Wanda to export brand management.

Wall Street has previously mentioned that in order to return to A shares as soon as possible, the strategic direction has changed, and Wanda Commercial has been undergoing a light asset transformation.

There are 3 1 light asset projects among the 205 wanda plaza that have been opened now. It can be seen that wanda plaza, with heavy asset model, accounts for more than 80% of the total projects in wanda plaza.

Wanda sells the mortgage industry, leaving only Wanda's business management, focusing on business operations and rents, and striving to improve the format, which is in line with the future economic trend. Trying to get rid of land finance is the trend of policy and China. Now Wanda will clench its fist, and Qi Xin will work together to break the obstacles and become a new type of potential enterprise.

Wanda's sense of crisis came from debt earlier. The high debt made Wanda, which seemed to be powerful, once fall into a redemption crisis. Therefore, in fact, all Wang Jianlin's practices, except reducing the debt ratio, are aimed at improving the liquidity of assets, that is, from heavy assets to light assets.

As a traditional department store, Wanda Department Store was once brilliant, relying on Wanda brand and good location, but it could not help but crush and close many Wanda Department Stores. This time, it simply packaged the collective transfer and completely left the traditional department store industry, further clearing the way for the transformation.

Wanda divested its heavy assets, emphasizing that it will not engage in real estate development in the future and build a brand-new Wanda commercial management. On the one hand, it can return to the market more smoothly, on the other hand, it may obtain a higher valuation level and maximize the benefits.

So what Wang Jianlin did was completely correct. Now he is really rich, not on the books. Now, there are no obstacles to what he wants to do. Even if you open a bar and forget about it, you can do it easily.