I inherited my father's footsteps and made a fortune in the world.

Yu Xiansheng was born in Indonesia on September 6th, 2000. 1959 settled in Hong Kong with his parents. After graduating from primary school in Hong Kong, he left Hong Kong to attend secondary school in Canberra, Australia. A few years later, he was admitted to Sydney Union University to study business accounting. 1974 returned to hong kong after graduation, joined yuhua Chinese products co., ltd., participated in the management of shopping malls, and began to assist and gradually take over the business run by my father and uncle. He applied what he had learned, worked hard, worked hard and was brave in pioneering. After years of training in the business department, he has accumulated experience. From 65438 to 0986, he became the chairman and general manager, and officially took over, taking charge of all business of the company and the group.

It is difficult to start a business, and it is even harder to keep it. It is even harder to carry it forward. Hong Kong's domestic department store industry rose in the 1950s, and large and small businesses became a market. With the change of the market, the "Big Five" domestic brands of China, Zhongqiao, Yuhua, Dahua and Huafeng are gradually rising, with fierce competition and survival of the fittest. Yuhua domestic products have developed from a small company to today's big group. Yuhua Chinese products has eleven branches, which are distributed in various important business districts in Hong Kong, diversified operations and annual turnover of several hundred million yuan. "Yuhua" has become a famous gold-lettered signboard, and its image is deeply rooted in the hearts of the people, and it has become an important representative of Hong Kong's domestic products industry. At present, Yuhua Group's business covers five aspects: commercial and retail department stores; Transportation and warehousing business; Property rental and management; Securities investment; Fund investment. Really developed and deeply rooted.

Looking back at the situation in the shopping mall, I said with emotion, "It's really not easy. Yuhua's brand has never been built in a day or two, but accumulated day by day through sincere service for decades! "

Anyone who has managed the domestic product industry before knows that it is difficult to do this industry. Apart from well-known political reasons, the mode of operation of the planned economy in the Mainland is even more unpredictable. Practitioners say that in order to transfer goods, there must be a good purchase channel and a variety of goods close to market demand. The taste of the market is always ever-changing. Once it falls behind the market requirements, the result is naturally that the goods cannot be sold and stored in the warehouse, resulting in heavy losses. But before the reform and opening up, the mainland pursued a planned economy, and any production must be carried out in accordance with the government's plan. How much to produce and what varieties to produce were planned a year ago. In this case, the products produced according to the plan are inherently contradictory to the ever-changing market. It is inevitable to buy imported goods that do not meet the market demand.

Looking back, Yu Guo Chun thoroughly saw those obstacles. "One-foot shop, two-foot warehouse" has solved the risks brought to yourself and the company one by one. After China's reform and opening-up, the mainland's economy has gradually become active and developed in the direction of marketization, with abundant goods and complete varieties. With a long-term understanding of consumers and a good grasp of the market, Yuhua has a group of experienced buyers who purchase goods all over the country, forming a smooth purchase channel to ensure "genuine goods". Good supply is the premise for Yuhua to ensure quality service. After long-term efforts, Yuhua is unique in the market, selling domestic products with distinctive features, especially authentic high-grade Chinese medicines, China handicrafts, silk garments and textiles with China characteristics. Yu also emphasized the promise of "genuine goods" to the guests. When customers buy fake and inferior products in Yuhua, the company will definitely compensate them in full, and will never allow any fraud to ruin their business reputation.

The casting of "Yuhua" brand not only sells high-quality domestic products, but also relies on its dribs and drabs of quality services. Yuhua aims to emphasize the consciousness of "service" and form a harmonious company culture with strict management. Employees cherish and consciously maintain the "Yuhua" signboard, and add luster to the company with dedicated "quality smile" service.

At the same time, Yuhua domestic products also adhere to the action guide of "keeping pace with the times, keeping pace with society and being concentric with society", and constantly innovate in management, service and operation. Self-owned property, from rental to self-owned, has become more active, creating an excellent premise for flexible management. From 65438 to 0974, I came back from studying in Australia and worked hard with my parents. He brought back new ideas, tried his best to persuade the board of directors to buy the rented property and insisted on developing his career with his own property. After decades, looking back, this important decision in business thinking at that time was very correct and won a good return for the company. In management, Yuhua constantly explores new ways, expands vast new space, and adopts advanced enterprise management methods to make human resources play a greater role.

In management, Yuhua has set a number of "firsts" in the industry. In the 1990s, Yuhua insisted on applying the most advanced and complete science and technology to improve management efficiency. They spent $654.38+$800,000 to update the computer system, and then spent $3 million to update the hardware equipment. These reforms and innovations have greatly improved the company's efficiency, facilitated customers' shopping and created comfortable shopping space, thus gradually forming a unique and fresh image in the market. On the other hand, it also makes the company move towards scientific management in grasping market demand information, guiding procurement and fund arrangement, and improves the management level and level of the company at once.

At the same time, Yu Xiansheng has also used a variety of distinctive marketing methods, such as the combination of commercial operation and cultural cultivation, to promote the development of retail department stores. Since 1970s, Yuhua has held China Art Exhibition, Shiwan Ceramic Art Exhibition, Domestic Orchid Exhibition and Audio-visual Household Appliances Exhibition. Integrate cultural interest and technology into commodity consumption. In view of the fact that Hong Kong's economic prosperity has gradually enriched the lives of Hong Kong people and made them more interested at home and abroad, Yuhua has held "Thailand Festival" and "Indonesia Festival" to introduce the shopping customs, handicrafts and local products of Southeast Asian countries to meet people's needs.

Yuhua Group not only promotes China culture and domestic products in Hongkong, but also expands its business overseas. In the mid-1980s, Yuhua Group began to set up overseas branches to invest in real estate and property, leading Yuhua into a new era. Before the shadow of the Asian financial turmoil was completely over, Yuhua invested heavily and opened a central store in Huang Jincheng, Central by using the famous Longzihang. Yuhua also seized the opportunity to expand the concept of domestic company to overseas and Chinese mainland, opened a large branch in Singapore, and invested nearly 100 million yuan to set up a joint venture company in Beijing for medium and long-term investment. In addition, Yuhua invested in properties in Canada, acquired high-quality properties in Vancouver Chinatown, and leased them to the HSBC Bank of Canada after reconstruction.

It is in the "crisis" that we can see the "opportunity" and seize the opportunity to keep moving forward. Yu Hua succeeded. Yu and his colleagues succeeded. Although it advocates the strategy of continuous innovation and continuous expansion, it emphasizes the opposition to blind expansion, advocates a steady style, and avoids blindly arbitrarily going to scale and projects, blindly pursuing big and complete, which is a responsible attitude towards the company and employees. It is the mastery of this measure that ensures Yuhua's healthy growth in decades of fierce competition.

I also strive for perfection in the management of goods and styles. On the one hand, he asked the company to keep the traditional style with China characteristics. Of the nearly100000 commodities sold, only a few are foreign goods. On the other hand, Yuhua is not rigid. At present, Yuhua's domestic products business also highlights the sales of traditional Chinese medicine, opening two large-scale Chinese patent medicine stores, trying to develop in the direction of diversification of goods and services, while adhering to the traditional characteristics, but also deliberately adding and integrating a strong sense of modernity. In Yu's words, doing business has a feeling of "combining Chinese and western". Take the newly-opened central store of more than 30,000 feet as an example. In view of the characteristics that tourists account for a large proportion of customers, and most of them are middle-class and upper-class people, we emphasize "high taste" in the decoration, commodity layout and commodity display of the mall, and the Hanfu sold also highlights the oriental style. The mall is completely a modern mall. Yu pointed out that while insisting on selling high-quality products with traditional characteristics, we should also introduce foreign high-quality products with modern characteristics appropriately. He believes that under the concept of "combining Chinese and Western", great changes have taken place in the management mode and commodity sales of domestic companies in recent years, which is benign. It is precisely because of keeping pace with the times and being brave in innovation that Yuhua enjoys a good reputation among customers in Hong Kong, overseas Chinese and tourists from all over the world, and has won a good reputation.