The pilot project of property city was launched.

65438124 October, a report released by an organization shows that housing leasing will become an important driving force in the next five years. The central government will continue to strive to improve the housing supply system and policies, vigorously promote the development of the housing rental market, and improve the housing system of "simultaneous purchase and rent" and "market guarantee". In addition, REITs for renting houses have also received extensive attention from the industry.

The popularity of renting REITs is rising, and four products have been successfully released.

On June 8th, 2022,165438+1October 8th, China's first housing lease fund was formally established in Beijing. The housing lease fund is operated by China Construction Bank, and the scale of funds raised is 30 billion yuan. Some office and commercial properties have been acquired, which will be transformed into rental housing and put into the long-term rental market. The establishment of the housing rental fund will effectively increase the supply of market-oriented long-term rental housing and affordable rental housing, help to accelerate the establishment of a multi-agent supply, multi-channel security, rental and purchase housing system, and also enhance the value of idle commercial properties to a certain extent, while effectively expanding the supply of affordable rental housing, effectively avoiding the problems of resource waste and power rent-seeking.

Up to now, four public rental REITs have been successfully issued, and the first three issuers are local state-owned enterprises, all of which hit the daily limit on the day of listing. Subsequently, China Resources Youchao successfully issued public offering REITs as a central enterprise, and four public offering rental REITs entered the market, which also attracted great attention from the industry. In addition, Qingdao Housing Investment Public Offering REITs for affordable rental housing infrastructure, Shanghai Lingang Science and Technology City Public Offering REITs for affordable rental housing and Shanghai Urban Investment Public Offering REITs for affordable rental housing are all being actively promoted.

Since the beginning of 2022, the policy has clearly accelerated the promotion of public offering of affordable rental housing REITs. In the middle of the year, the first batch of affordable rental housing REITs was declared, and then four affordable rental housing REITs were listed recently, and the popularity continued to rise.

On February 8, 2022, at 65438, Li Chao, vice chairman of the China Securities Regulatory Commission, made a statement at the first annual meeting of the Yangtze River Delta REITs Forum and the 2022 annual meeting of the China REITs Forum, speeding up the construction of affordable rental housing in the REITs market, and researching and promoting the expansion of the pilot scope to market-oriented long-term rental housing and commercial real estate. In addition, the newly guaranteed rental real estate investment trust fund is expected to be extended to second-tier cities. According to the public data disclosed by China bidding service platform, Tianjin, Xi and other places are actively trying to pilot REITs projects.

In the report, Ke Rui said that "both rent and purchase" has become a long-term mechanism, and housing leasing has become an important driving force. From the current point of view, the demand side tenants are more willing to rent, the customer base is diversified, and long-term rent has become a trend. On the supply side, both the supply of individual housing and the opening scale of leasing enterprises have declined to some extent. In the future, with the establishment and development of China's infrastructure public offering REITs and the pilot of public offering REITs for rental housing, it will provide high-quality exit channels for rental housing projects with large initial investment and long investment return period. To a certain extent, this can enable enterprises to quickly withdraw funds, effectively improve the liquidity of the rental housing market, promote the rental housing market to achieve a circular ecological circle of "investment, financing, construction and management", and promote the stable development of the housing rental industry.

Tenants' willingness to rent has increased, and 20% of people in first-tier cities have accepted renting for more than 10 years.

In the future, with the differentiation of industry structure and the practice of profitability of three types of business models, the focus of enterprise development will also shift from asset-oriented model to light and heavy development.

Ke Rui's rental and sales research shows that according to the survey results of first-tier cities, the proportion of renting houses for more than five years has reached 52%, and 20% of customers have accepted renting houses 10 years or more.

The demand for renting houses in China is still dominated by college graduates and white-collar workers who have just entered the workplace. At present, the tenant groups in the leasing market are developing in a diversified way. From the initial single youth and white-collar workers in the workplace, it has gradually expanded to more tenant groups, such as foreign company executives, accompanying families, small business owners, freelancers and customers with improved living conditions. Renting apartments has gradually been accepted by more people.

From the perspective of individual housing supply, the new supply of individual housing in 55 cities in 2022 was 6.205 million sets. After the overall decline in the first three years, the new supply of individual housing rebounded in 2022, with a year-on-year increase of 2.65%. However, in the whole year, due to the decline of the real estate market, the epidemic situation and the entry of rented houses into the market, the supply of individual housing has continued to decline since the second half of 2022. Although it has increased year-on-year, the new supply is still low.

In 2022, the average rent of individual housing in 55 cities nationwide was 33. 1 yuan/square meter/month, and the overall rent in the rental market showed a downward trend. Affected by the downward pressure on the economy and the recurrence of COVID-19 epidemic, the market rent fluctuates greatly. From March to May, 2022, affected by the epidemic, some house leases were forced to renew when they expired, which led to an increase in rents. The July-August graduation season led to an increase in rent, and then entered the traditional off-season. During the period of 65438+February, some first-tier cities experienced repeated epidemics. At the end of the year, there was a certain imbalance between supply and demand in the rental market, and rents rose abnormally.

In 2022, the opening scale of market-oriented leasing enterprises in China's housing leasing industry showed a downward trend throughout the year. The cumulative opening scale of TOP30 centralized apartment operators was 922,800, with a year-on-year increase of 15.88% and a quarter-on-quarter increase of 1.6%, and the growth rates all declined. In the first quarter of 2022, the opening scale increased by 7.86% month-on-month, and the opening scale of leasing enterprises continued to grow. However, due to the epidemic situation and economic cycle, the growth rate continued to slow down, and the chain growth rate gradually decreased from 7.86% to 1.6% in the fourth quarter, and the opening of stores by head enterprises slowed down significantly.