Three papers on activity copy planning

When writing an activity copy, you should express the purpose and meaning of the activity clearly in concise and clear language. The following is a model essay on activity copy planning, please refer to it.

Example of activity copy planning1:a case study of X brand community direct selling activity planning.

Activity background:

Zhuzhou, located on the bank of Xiangjiang River in eastern Hunan, is 50 kilometers away from Changsha, the provincial capital, with a total area of 1 1262 square kilometers and a total population of 3.72 million, including an urban area of 60 square kilometers and an urban population of 759,000. It has jurisdiction over four counties and one city. According to statistics, in 20xx, the GDP of Zhuzhou City was 39.4 1 100 million yuan, the per capita GNP reached 654.38+0.08 million yuan, and the per capita disposable income was 8986 yuan. The living standards of residents have been continuously improved. Due to its superior geographical location and developed industrial base, Zhuzhou has become an important city and an important export commodity base in China, and tourism has gradually developed into an important industry in Zhuzhou. In recent years, with the expansion of the real estate industry, the commercial housing transactions in Zhuzhou have become increasingly popular. In July 2005, natural gas will enter Zhuzhou, and the vigorous development of the real estate market and the introduction of natural gas will inevitably bring new development opportunities and market space to kitchen and bathroom products. Brand X is a local kitchen appliance brand in Hunan, occupying 67% market share in Zhuzhou cooker market. In order to seize business opportunities, occupy the market and actively explore new sales channels, brand X has organized a series of community promotion activities specifically for the real estate market by taking advantage of its geographical advantages.

I. Purpose of the event

Improve brand X's popularity and market share, expand new sales channels and expand sales.

Second, the theme of the event: buy X brand chefs to create a better new life.

Third, the preparations for the event:

A. production of promotional materials.

(1) banners: each community is guaranteed to hang three banners, which can be hung on the external walls, roadside main roads and main roads of the community. The content can be: X brand kitchen voluntary maintenance service point; Brand X creates a comfortable and healthy new life; New life, new kitchen, X brand kitchen, banners as on-site advertising, the content is X brand enterprise standard color, blue background and white characters, attracting consumers' attention and forming a strong visual impact.

(2) Posters: posted on the publicity column of the community, the entrance of the community, the external wall, the on-site information desk or products to attract consumers' attention and achieve the purpose of publicity.

③X-frame: The content mainly includes product image and corporate image Logo, promotional activities and service content.

④DM leaflet page: At the entrance of the community, the intersection with heavy traffic, the main road of the community and the activity site, a large number of promotional materials and DM leaflets are distributed to consumers by shopping guides or temporary shopping guides, and the information transmitted to consumers should be direct and complete. Therefore, DM leaflets include company introduction and company concept, and product model, size and introduction should be printed properly. In addition, increase the after-sales service commitment and after-sales service contact telephone number to avoid the worries of consumers.

⑤ Floor stickers: Make floor stickers and stick them in every corridor of each community. The color is the standard color of X brand enterprise, such as blue and white, white characters on a blue background or blue characters on a white background. The content is mainly public welfare propaganda: for example, X brand group and you create a national civilized city; Strive to be a civilized Zhuzhou person; X brand group wishes you good health and promotion step by step.

⑥ Tent: The tent uniformly prints the CI image of the enterprise and delivers it to the community activity site before the start of the community direct selling activity, so as to increase the visibility of the enterprise and products and enhance the brand image.

⑦ After-sales service contact card: increase the affection between manufacturers and consumers, improve the reputation of enterprises and arouse the trust of consumers.

B, cell selection:

Firstly, investigate the overall situation of the community, understand the background of the developer and the scale of residential development, and analyze the background of the owner, collect information around the target consumers, and determine the partners.

(2) Understand the management system of the cooperative community and communicate with the property personnel, understand each other's views on community activities, and explore the cooperation mode, so as to better carry out community activities and avoid unnecessary troubles.

(3) sign a cooperation agreement with real estate developers, and conduct it with developer brand and X brand in a * * * way to increase their respective sales. For example:? Xiangyin and X brand will join hands with you to create a beautiful new life. ?

C. promotion of direct selling activities.

(1) Before entering the direct sales activities in the community, organize personnel to enter the community to distribute leaflets on a carpet, so that every household can see the leaflets of brand X..

(2) Sticking the floor in the corridors of various communities to enhance influence, and hanging banners in various communities to enhance brand awareness and expand influence. (3) When some direct sales are put on the spot, not only DM leaflets are distributed, but also a series of small gifts can be attached to expand the publicity influence.

④ In the process of community on-site sales, we can mobilize on-site consumers and attract other consumers' attention to X brand products and promotional activities, so as to take advantage of their trust and love? Join the fun? Psychological publicity activities to promote sales. ⑤ Use the exhibition hall of real estate developers to place X brand DM leaflets or joint promotional advertisements.

⑥ Do promotion with the help of the sales girl, such as buying a house and giving X brand coupons xx yuan or enjoying X brand DM leaflets, or cleaning them for free.

D. shopping guide training.

The shopping guide must be fully familiar with the product structure and characteristics, and understand the product knowledge. In view of this activity, the marketing department of the company extracts the selling points from various products in a targeted manner, and organizes professional after-sales service personnel and technicians to train the shopping guides, so that they can understand the functions and functions of each part, so that the shopping guides can truly understand the products comprehensively and be more convincing when introducing products to consumers.

In the activity, the shopping guide should be unified in language, unified in caliber and dressing the, always maintain a friendly, enthusiastic and smiling working attitude, actively and patiently explain the content of the activity to consumers, and reflect the professional quality of the shopping guide everywhere, thus igniting consumers' desire to buy.

In addition, the terminal layout and promotion skills were trained:

1. Movable banners and posters should be hung in eye-catching positions, and the gifts should be arranged neatly and reasonably to attract consumers' attention, arouse consumers' desire to buy and set off the warm atmosphere at the scene.

2. Products should be placed neatly and stacked neatly to attract consumers' attention and set off hot sales of products. Gifts should also be piled up and pasted on the gifts.

3. After seeing the consumer, the shopping guide should take the initiative to smile and say hello, actively introduce the promotion activities, and improve the transaction rate.

4. The shopping guide actively distributes DM leaflets to consumers who come to watch, and actively guides and promotes sales when consumers show their desire to buy.

5. At the same time, during the activity, the shopping guide should take the initiative to count the sales situation before work every day, and feedback the information to the business department in time so that the business department can make decision adjustments.

Four. Contents of direct selling activities:

Live demonstration activities. On-site demonstration is a very simple and effective method, which is better than the oral introduction of the shopping guide. The hearing is empty. Seeing is believing? This not only aroused consumers' interest, but also improved consumers' desire to buy and increased consumers' confidence in buying. On-site demonstration starts with the characteristics and functions of the product, so that consumers can understand the core selling points of the product, thus attracting consumers' attention and attracting more consumers by on-site demonstration.

At the same time, in order to increase the intensity of direct selling activities, it is necessary to add gifts and carry out other activities to attract consumers, so that consumers can really feel that on-site purchase can really get benefits. Therefore, the following activities were carried out:

Activity mode 1: Trade-in activities. Content: Buy a table-top stove, exchange the old table-top stove for a new one, and pay in cash. Buy an embedded cooker, the old cooker is worth xx yuan in cash; Buy a water heater and pay in cash for the old one.

Activity mode 2: giveaway activity. Content: buy a table stove to send an apron; Buy embedded, send chopping block; Buy a water heater, send a stainless steel whistle kettle, and add a set meal product according to the actual situation.

Activity mode 3: Free maintenance activities. Today, consumers are more and more rational and consumer psychology is more and more mature. After-sales service is particularly important. After-sales service should not only be timely, standardized and perfect, but also be ahead of time, think about what users think and worry about their urgency, solve all worries for consumers, carry out free maintenance activities, and further improve brand effect and corporate reputation.

Five, the activities should pay attention to the problem.

① Pay attention to the weather changes and avoid the weather that is not conducive to direct selling activities, such as rain and strong wind.

(2) In order to prevent people with bad intentions from making trouble, they should take the initiative to contact community security.

③ Avoid unpleasant things and don't quarrel with consumers, especially in after-sales service. The shopping guide should be clear about not misleading consumers, remember? The customer is always right? Faith.

(4) If each competitor is also setting up a point, it will not ruin the other party, and it is not allowed to quarrel with competitors in order to compete for customers.

⑤ Make statistics of goods and gifts in and out of the warehouse to prevent the loss of goods and gifts.

Activity summary and effect evaluation of intransitive verbs.

Direct selling activities for residential areas can not only expand new sales channels, but also avoid direct contact with competitors, which not only seizes opportunities, but also plays an unexpected role, greatly enhancing brand awareness and sales. In addition, the effect of community direct selling activities is evaluated, and the expense budget is made for the record.

Model essay on activity copy planning 2: planning scheme for employees' dinner activities

Theme: Night of Hope

Purpose of the activity: While having dinner, increase the affection among employees, enhance the cohesion and centripetal force of the team, and relax the tired mood.

Activity time: 20xx February 24th.

Location: Kim

Activity arrangement:

I. Speech by General Manager Ding

Second, eat

Three. Activities during meals

Prologue: the purpose is to eat, drink and be merry. We'll do it today.

Spring is the season of spreading hope and the starting point of great achievements.

Good evening, leaders, shareholders and ordinary friends. Thank you very much for coming to the dinner of Hope Night. I am the host today. Before the opening ceremony, please welcome the organizer of this activity, our director Ding, to speak for you!

Ok, friends, today's activities are about to begin. Let's play a little game before dinner. As we all know, the general company is getting stronger and stronger now, and there is no shortage of our personnel. Today, we take this opportunity to get to know each other, but don't introduce ourselves. We must introduce ourselves through others.

Activity 1: Perform small programs prepared by various departments (before serving)

1, say his or her name.

Activity rules: mainly to examine the familiarity between employees. Mr. Ding first speaks the name of the person he refers to with a microphone (A), then gives the microphone to A, and A speaks the name of the person he refers to with a microphone (B), and so on, but the names cannot be repeated. If you do it again, you will be punished.

(1) Answer questions quickly, which must be completed within 3 seconds. People who can't answer will be punished by everyone )

(2) Performances (everyone can show their talents to the fullest)

2, the heart has a heart.

Rules of the game:

Choose the contestants first, in pairs. One reminds his partner with body movements or words (but can't say a word in the words)! (Paper A4, idiom) Another person will guess. Each group includes 10 words. One minute is limited, and the person who answers the most wins.

Activity 2 (during or after meals)

1, say it backwards (or sing it backwards)

Rules:

(1) first define the number of words for the question, just like this round of questions must be within four words, that is to say, the questioner can say any word. ? I'm a good person? Then the respondent must turn that sentence over in 3 seconds, that is? It's good. Is it me? If you don't say it or make a mistake, you will fail. Those who fail will be punished.

(2) Prepare the lyrics of two tigers in advance and sing each sentence backwards for everyone.

2. Microphone

Find someone with his back to everyone, shout start, and the microphone will start transmitting. When calling to stop, whoever stops the microphone will answer the question, and will be punished if the answer is wrong.

Guess a riddle/answer a question quickly

For example: Mei Chaofeng, play a brand (Master Kong); The mailbox in the post office is broken. Make an idiom (unbelievable).

3. Once every seven days

Rules of the game:

The people at the table formed a big circle and began to count. Usually, they call numbers from less than ten to 7 or multiples of 7 or numbers with 7, such as 7, 14,17,21,27,28, etc. You can't shout out, you can only knock on the table or shout with chopsticks, and so on. One person is wrong. (it can increase the difficulty. Don't say "you, me and drink" in the middle, and you will be punished if you say it. )

Step 4 guess the numbers

& gt rule:

Guess the number (1~ 100), the range is narrowed every time, and the person who finally guesses is unlucky and punished.

& gt first, one person writes a number, and then everyone guesses between 1 and 100. The scope of each guess is narrowed, and the person who finally guesses draws lots to accept this grand prize. In the next round, the punished person writes the numbers again, and so on.

5, action solitaire

Rule: prepare action cards in advance, and work in groups of five. The first person will look at the cards and show them to the second person, the second person will show them to the third person, and so on. After the fourth person performs, the last person will guess what he is performing and write it down on paper.

Model essay on activity copy planning 3: tourism activity planning scheme

I. Theme of the event:

20XX meets XX, a cool summer.

Second, the purpose of the activity:

In order to enrich the cultural life of employees and improve the welfare of the company, thank you for your hard work and efforts. Through this activity, we can promote mutual understanding among employees and enhance their unity and friendship.

Third, the purpose of the activity:

1, strengthen team cohesion and teamwork ability;

2. Stimulate the enthusiasm of employees to participate in various activities of the company;

3. Strengthen and consolidate employees' familiarity with the company's management system, corporate philosophy and product knowledge;

4. Leisure and entertainment to relieve work fatigue;

Four. Activities:

XX rafting, XX one-day tour (for reference only)

Verb (abbreviation for verb) Activity time:

20XX May 1

Scope of participation of intransitive verbs:

All employees

Seven. Sponsor department:

Department of administration

Eight. Co-organizer:

Dongguan mingzhu travel agency

IX: Activity arrangement:

1. During the two-hour journey from Dongguan to XX, all employees and leaders were organized to quiz, and male and female colleagues sang collectively in the car;

2. Organize all entertainment activities on site, including cultural performances and enterprise knowledge contests;

X. activity flow:

1, the 2-hour guessing singing in the car was hosted by the tour guide and the team leader, and all colleagues actively interacted;

2. First of all, after arriving at XX scenic spot, follow the tour guide to visit the beautiful lakes and mountains, and enjoy the quiet rivers with green water between the green mountains, as if you were in a beautiful painting. Relax wholeheartedly and feel the peace of this moment. 3. After lunch, go to XX drifting scenic spot under the guidance of a tour guide, change clothes in turn, get on the bus at the designated place in turn, go to the starting point of drifting, and receive life-saving equipment, paddles and helmets after the experience ticket. Wear life jackets as required and start drifting under the guidance of lifeguards. Please follow the instructions of lifeguards during drifting.

XI。 Other activities:

Transportation: Air-conditioned tourist buses (45-53 seats, 600 people, * * *1/tourist bus) each bus is provided with a tour guide and a company leader.

Tickets: the travel agency buys the first ticket for the scenic spot.

Catering: a table for ten people, eight dishes and one soup for dinner.

Guide: Excellent Chinese tour guide service.

Insurance: travel agency liability insurance (guests are advised to take out travel accident insurance)

Twelve, matters needing attention:

1. Please pay attention to your own safety at any time during your travel. If there is no special reason, please do not leave the group for free activities without authorization. The whole journey must obey the unified arrangement of the travel agency.

During the tour, please be sure to observe the time and obey the arrangement of the tour guide and tour leader.

Please prepare some cash and ID cards to use during the trip. Be sure to take good care of your luggage, mobile phone, wallet, camera and other valuables when traveling.

Please prepare the medicine in advance in case of motion sickness and seasickness. And tell the tour guide and tour leader in advance when traveling. In case of abnormal reaction on the way.

5. During the journey, every time you leave or return, please ask the team leader to confirm whether the members of the group are here. Please inform the tour leader and tour guide if there is any abnormality.

6. Please pay special attention to clothes and shoes when traveling, travel as lightly as possible, bring less sundries and reduce the load; Shoes should be sneakers and sneakers, and high heels should not be worn, so as not to cause inconvenience in walking and climbing and hinder safety.

7. When visiting scenic spots, we should pay attention to the phenomenon of unlicensed tourists chasing and selling customers. These unlicensed vendors often sell fruits, drinks and small souvenirs to passers-by and tour groups. Please buy carefully.

8. When visiting the scenic spot, everyone should pay attention to the signs in the scenic spot to avoid unnecessary troubles such as getting lost or getting lost. Please write it down with a pen if necessary for checking.

9. When visiting scenic spots, if you want to leave the group temporarily, such as going to the toilet, please inform the tour guide, tour leader, tour leader or other group members.

Thirteen: preparation before drifting:

1, take more clothes: drifting is inevitable? Wet? It's hard not to change after landing. Don't wear leather shoes when drifting. Flat slippers, plastic sandals and sports shoes are all ok. The weather is bad, the water is cold, and the weather is good. Pay attention to cold protection and sun protection. It is best not to use expensive clothes, shoes and hats for rafting.

2. Take only drinking water on the raft, and don't take things that are afraid of water, such as mobile phones, certificates and cash.

Drift prevention measures

★ Tourists should change their clothes before taking part in rafting, get on the bus in order at the designated place, go to the starting point of rafting, and receive life-saving equipment, paddles and helmets after experiencing the tickets. Wear life jackets as required and start drifting under the guidance of lifeguards. Please follow the instructions of lifeguards during drifting.

★ Before drifting, please take good care of your valuables or leave them in the storage room. Don't carry anything wet with you.

★ Visitors are not allowed to take off life-saving equipment such as life jackets during drifting. In case of rapids and rapids, hold hands tightly.

Handrails on both sides of the yacht are prohibited from swimming in non-swimming areas.

★ Don't do dangerous actions when drifting: Generally speaking, the drifting reach is relatively safe. As long as you don't get off the boat at will, fight with each other, and take the initiative to catch floating objects in the water and vegetation and stones on the shore, the rafting raft will not turn over. Once? Capsize? It doesn't matter, just hold your breath and be careful not to suffocate because you are wearing a life jacket;

★ When the drifting boat passes through the dangerous beach, you should obey the command of the boatman and don't move casually. It should hold the safety rope tightly, tighten its feet and lean toward the center of the hull;

★ Pay attention to the arrows and signs along the way when drifting, which can help you find the main waterway and be alert to the falling area in advance.

★ Short-sighted friends, please remember to fix your glasses with a small rope.

Fourteen, job responsibilities:

Team leader:

Guide: (1) (2) (3)

Team leader: the first team leader: xx, the second team leader: xx, the third team leader: xx, the fourth team leader: xx, and the fifth team leader: xx.

Fifteen. Itinerary:

XX air rafting, XX one-day tour

Itinerary features: Enjoy all kinds of passions in the most famous drifting town in China, explore the true meaning of life, feel the Lingnan hot spring culture, taste the first chicken in Guangdong, and taste the fisherman's flavor meal in Beijiang Three Gorges.

eight o'clock

Depart at the appointed time and place, pass Guangzhou-Shenzhen Expressway, North Second Ring Expressway and Guangqing Expressway, and arrive at Qingyuan City, the beautiful back garden of Guangzhou. Participate in happy entertainment programs along the way. The whole journey takes about 2.5 hours at high speed.

1 1:00

Go to the dock and take a boat trip to XX, which is located on the Beijiang River in the south of Shengping Town 1 km. Calm, lotus, reflection and greenery constitute the Beijiang Baili Landscape Painting Gallery. The green hills on both banks are sandwiched between green and quiet rivers, and there are many winding and deep reservoirs, which constitute a brand-new picture of lakes and mountains, as long as a gallery and generously presented to the world.

12:00

Enjoy a peasant seafood feast on the boat (eight dishes and one soup, one table for ten people, mainly seafood flavor! )

14:00

Go to Qingyuan XX rafting scenic spot, arrive at Qingyuan Feilaixia rafting scenic spot, and experience thrilling air rafting. You can also enjoy sunbathing and beach bathing for free, and participate in volleyball and football for free on the beach. The starting point of the air warrior drifting is under the 360-meter waterfall, which floats under the spectacular and charming waterfall. Huge waves suddenly rushed down with the gap, and hydropower came from all directions. Under the dense tree-lined, cool pleasure arises spontaneously. Followed by the 2000-meter passionate and brave drifting, the two boats quickly take you into the rugged canyon surrounded by green trees, colliding with the surging rapids all the way, roaring down, rushing to the depths of the water, and finally hitting the bottom of the water, which is really exciting; The tail section is 700 meters leisurely drifting, and the green orchard is close at hand, with birds and flowers, 1 hour tour, which is closely accompanied. Watch the clouds go to Zhangjiajie and float to Feilaixia!

15:30

When you go to XX, visitors can freely buy all kinds of deer products, such as antler, deer tendon, deer whip, deer tail, Pakistan and other precious medicinal materials. Pilose antler has the functions of nourishing and beautifying, promoting blood circulation, enhancing vitality, reducing muscle fatigue, improving working ability and increasing appetite. You can buy calligraphy freely. Then return to Dongguan to end the pleasant trip.

Sixteen, the specific itinerary is arranged by the travel agency. Please pay attention to your image when traveling and be a smart caller. Thank you!

I wish you all a pleasant journey!

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