Drifting umbrella, why do you become a survivor of * * * umbrella appreciation?

* * * Enjoying the economy generally refers to a new economic model based on strangers and temporary transfer of commodity use rights, with the main purpose of obtaining certain remuneration. Its essence is to integrate offline idle goods, labor, education and medical resources. It is also said that * * * enjoys the economy, that is, people enjoy social resources fairly, pay and benefit in different ways, and * * * gets economic dividends together. This kind of enjoyment is more realized through the media of the Internet.

With the outbreak of the concept of * * * enjoyment economy, there are many * * enjoyment products on the market, such as * * * enjoyment of bicycles, * * * enjoyment of charging treasures and * * * enjoyment of office. * * * Enjoying an umbrella is also a product of this era. However, the development of enjoying umbrellas is not as smooth as that of enjoying bicycles. It only appeared for more than a year and faded in the economic tide of * * *.

However, recently, a new job of Ant Financial Service has brought the enjoyment of umbrellas back to people's sight. * * * Shenzhen Drifting Umbrella Technology Co., Ltd., which belongs to the umbrella brand "Drifting Umbrella", announced that it has obtained a strategic investment of nearly 100 million yuan from Ant Financial. After this round of financing, the funds will be used for enterprise expansion and team upgrading, which also means that the umbrella project will usher in a new spring.

As we all know, with the rise of hedonic economy, countless entrepreneurs are joining in the fun, and countless people are enjoying umbrellas. In just 20 17, a number of umbrella platforms have been financed.

But by 20 18, very few umbrella companies got financing. Except for "drifting umbrella", which received financing of nearly 100 million yuan this month, at the beginning of 20 10, only Magic Umbrella received Pre-A financing of 100000 yuan, and other umbrella enterprises rarely received subsequent financing.

* * * Not every economic project is so smooth. It is necessary to examine whether it is "in the right time, place and people" when operating. It is reported that the cities that enjoy umbrellas are basically southern cities with rainfall exceeding 100 days. It can be said that * * * completely enjoys the umbrella.

"Drifting Umbrella" was established in May 20 17. I got four rounds of financing in one and a half years, much higher than my peers. What can make "Piao Umbrella" become a survivor who enjoys umbrellas and even win the favor of Ant Financial?

At present, there are Alipay applets or Alipay APP portals for drifting umbrellas. Users can borrow umbrellas in the form of "free deposit for credit points" and return them at any drifting umbrella point in the city. From this point of view, the drifting umbrella is also a main umbrella with piles.

Umbrellas are consumables and are not suitable for expensive products. Drifting umbrellas are also intended to be the lowest cost umbrellas. The cost of a drifting umbrella is 7 yuan, which is far lower than the cost price of tens of yuan in the same industry, reducing the overall operating cost. Even if the umbrella is lost, there will be no big loss.

* * * It is obviously not the wisest way to operate an umbrella if you always "eat according to the weather". The founder of the drifting umbrella added value-added attributes to the umbrella, making it a "walking advertising medium". This unique and innovative business model allows * * * to enjoy the profit opportunities that are not limited to the umbrella of users.

The landing scenes of "Floating Umbrella" are mainly concentrated in CBD, Shang Chao, real estate, campus, bus station and subway station, with rich scenes. We also cooperate with Country Garden, Jinjiang Inn, Yintai, Industrial and Commercial Bank of China and other real estate and public places to increase the use frequency of umbrellas, provide products and services of the same quality, and increase users' credit sense.

It is worth mentioning that Drifting Umbrella launched the "City Partner Recruitment" plan, and adopted four incentive measures of "laying reward+order sharing+operation reward+advertising sharing" to attract partners to settle in the platform, so as to expand the operation scale.

Capital is biased towards head companies, market giants attract capital influx, and it is difficult for small enterprises to make great achievements. For entrepreneurs, only by seizing the opportunity to find powerful investors will the chances of success be much greater.