A subsidiary of Shanghai Meiya Enterprise (Group) Co., Ltd.

Meiya Enterprise (Group) currently owns Shanghai Meiya Audio-visual Chain Store Co., Ltd., Shanghai Meiya 21st Century Business Development Co., Ltd., Shanghai Meiya Online Broadband Network Co., Ltd., Shanghai Meiya Cultural Communication Co., Ltd., Wuzhou Broadband TV Communication Co., Ltd., Shanghai Meiya Information Engineering Technology Co., Ltd., Shanghai Changle Yuan Catering and Entertainment Co., Ltd., and Beijing Fan Fei Film and Television Production Co., Ltd. The Meiya Group manages its subsidiaries through investment holding and participation in daily operation, and makes full use of its overall advantages and reasonable overall planning. In recent years, Meiya Group has invested more than 700 million yuan in the sales and leasing of audio-visual products, outdoor advertising, the production and distribution of China warning TV programs, and broadband on-demand services. Through accumulation and development, the company has embarked on a steady and mature development path, and the focus of its work has shifted from scale development to efficiency improvement, and various businesses can be said to have entered the harvest period.

Meiya Audio & Video: Consolidate the main business and expand value-added services.

After seven years of development, Meiya Audio & Video has now formed 200 chain store network systems with unified image, unified business model and standardized service in Shanghai. Companies to "adhere to the genuine, resist piracy" as the business philosophy. At present, there are more than 30,000 kinds of genuine audio-visual products sold and leased, with 600,000 regular members, and the business income accounts for 70% of the audio-visual market in Shanghai. On June 5438+ 10, 2003, "Meiya Audio & Video" won the title of "Well-known Trademark" in Shanghai, which will surely be the prelude to the company's greater development.

The management of the company has positioned the development of Meiya audio-visual products in two aspects: one is to maintain the leading position in Shanghai audio-visual market; Secondly, make full use of the real-time information exchange metropolitan area network system developed by the company and vigorously develop value-added services. Achieve the goal of "making a name for yourself and helping the poor". Strengthen the management of procurement and logistics, increase cross-media expansion and member services, and maintain the popularity and freshness of Meiya brand. While doing a good job and deepening its main business, the company also pays attention to the development of value-added services, focusing on the development of various value-added auxiliary services such as group buying business, agency charging business, ticket sales and lottery sales.

At the beginning of 2002, Meiya Audio & Video jointly issued the Great Wall-Meiya Co-branded Card and Huaxia-Meiya Co-branded Card with Bank of China Shanghai Branch and Huaxia Bank respectively. This card not only has the function of an ordinary bank card, but also can set up an independent account for Meiya Audio & Video in the card. Now AIA has formed a strategic alliance with Cheng Kai Group, which has 600 24-hour convenience stores and nearly 100 supermarkets, and Xinya Group, which has more than 30 star-rated hotels and nearly 100 fast food restaurants. Combining the resources owned by AIA Video, and relying on the "Huaxia-AIA" co-branded card, we can truly realize "one card in hand, no worries about food, clothing, housing and transportation" in Shanghai. The group buying business plans to realize a cash flow of 200 million yuan this year. In addition to upgrading the main business of Meiya Audio & Video, we can also invest by accumulating funds to find high-return projects.

Performance ticket sales have always been the strength of Meiya Audio and Video. In March this year, the company cooperated with Shanghai Performance Company, which monopolized the Shanghai performance market, and the sales of performance tickets will surely reach a new level. At the same time, the sales of tourist tickets will also have greater development. Following the cooperation with Shanghai Tourism Distribution Center the year before last, we will cooperate with Shanghai Branch of China Youth Travel Service in April this year to act as an agent for trains, planes and tourist routes. Sales of sports lottery tickets and welfare lottery tickets will also increase on the previous basis.

In addition, Meiya Audio & Video also cooperated with Shanghai Land Transport Management Office to develop an inter-provincial road passenger transport management and online ticketing information management system in Shanghai. That is, using social retail outlets and inter-provincial passenger transport outlets to establish a unified computer ticketing network in the city, and using intangible computer networks to centrally manage the fashionable passenger transport market, completely solving the contradiction between supply and demand brought about by the loose passenger transport market, so that passengers can buy tickets in all directions at any outlets of Meiya Video. According to authoritative prediction, by 2005, the number of long-distance passenger transport and shuttle passenger transport will reach 25.5 million and 20 million respectively. Based on the income per ticket 1 yuan, the income will reach 20 million yuan, and the annual capital flow will reach 800 million yuan. At present, this system has entered the actual development stage, and it is expected to be put into use in June this year 165438+ 10, which will definitely bring considerable benefits to Meiya Audio and Video.

June 5438 +2002 10, Meiya Audio & Video was awarded the license of "Developing National Audio & Video Franchise Chain Store" by the Ministry of Culture, and now it has opened five franchise chain stores in Zhejiang, Fujian, Liaoning and Shandong. In the future, we will make full use of this qualification, actively and steadily export brands and management, and do a good job in joining chain stores. Meiya Film and Television Organization is a large-scale professional film and television production organization, which owns several subsidiaries, including Beijing Meiya Film and Television Production Co., Ltd., Wuzhou Broadband Television Communication Co., Ltd. and Beijing Fan Fei Film and Television Production Co., Ltd. The company is headquartered in Shanghai and has a long history of development in the film and television industry. China Alert, a large-scale film and television program jointly created by Meiya Film and Television and the Political Department of the Ministry of Public Security, was officially launched on New Year's Day in 2002. It is the first large-scale authoritative public security TV program in China. The company has also produced a number of influential documentary feature films, such as The Teacher of Peace, which reflects chinese peacekeepers's heroic deeds, The Great Training of the People's Police, and The Contact of the Whole Army in the vertical and horizontal military fields. The company's main business includes the planning and production of TV programs, promotional films, image films and advertising films of government agencies, enterprises and institutions.

Meiya film and television institutions invested 1 100 million yuan to build large-scale professional film and television production bases in Beijing and Shanghai, with news-level professional production equipment. The company has trained and established a first-class professional team, with reporters, directors, directors, offline editing, dubbing, music, packaging, presenters and other producers from China Communication University, Beijing Film Academy and other major domestic TV stations. A number of employees won awards in CCTV host contest and other competitions.

Through years of exploration and practice, Meiya Film and Television Organization has built a professional film and television production line, established a unique streamlined program production and customer service process, implemented total quality management, and strictly monitored the quality of all links in the whole process of program production.

The development goal of Meiya film and television institutions is to become the most valuable professional film and television media enterprise in China. Adhering to the corporate culture of "Excellence and perfection", the company is committed to innovating business models, creating a highland for film and television talents, and providing employees with highly competitive salary and benefits, a good working environment and broad development space. After several years of accumulation and development, American subculture communication has formed a huge advertising media network integrating high technology, new creativity, scale and diversification. Invested 50 million yuan to build a huge media network system covering more than 3,000 bicycle parking sheds and comprehensive alarm kiosks in Shanghai, and also acted as an agent for advertising in 600 24-hour convenience stores 2 1 century chain stores in Shanghai. With the continuous coordination with the relevant government departments, the advertising media forms of American subculture are developing continuously.

At present, outdoor advertising business has become one of the most stable and important businesses of Meiya Group. In the advertising process, cultural communication has accumulated many well-known brand partners: Coca-Cola, Nokia, Siemens, Motorola, Unilever, olaya, LG, Panasonic, Mengniu Dairy, shanghai jahwa and so on. They have become stable advertisers of American subculture communication.

A series of new media development actions, such as the polishing of the outer wall of Jinmao Building and the comprehensive media development of the Oriental Pearl, will certainly further enhance the brand image of American subculture communication and bring new rich profits to enterprises. Meiya Group has been involved in broadband business since 2000, with an investment of nearly 250 million yuan. Now it has built the most influential video program library in China.

In AIA Group, Shanghai AIA Online Broadband Network Co., Ltd. and Wuzhou Broadband TV Communication Co., Ltd. are all engaged in broadband and information technology-related work. Meiya Broadband is jointly established by Meiya Group, TOM.COM and Shanghai Information Industry Co., Ltd., and is the earliest company engaged in broadband business in China. Wuzhou Broadband was established in February, 2002, and was jointly established by Meiya Group and Wuzhou Communication Center under the State Council Information Office. Wuzhou Broadband now has the License for Broadcasting, Film and Television Programs on the Internet issued by the State Administration of Radio, Film and Television, which allows Wuzhou Broadband to spread news, movies, entertainment, variety shows and military and police programs through the Internet. This license is the first license issued by the State Administration of Radio, Film and Television, and the most comprehensive license issued by the State Administration of Radio, Film and Television so far.

In the course of several years' development, AIA Broadband has accumulated rich technical resources, and has successively developed several system softwares, such as "Enterprise Office Automation System", "Chain Store Management System", "Residential Property Management System" and "Online Information Publishing System", and has the qualification and ability to provide system integration services for enterprises. Last year, AIA Broadband successively established an office automation system for the 26th Bureau of the Ministry of Public Security, undertook the construction of the portal website of Shanghai Public Security Bureau, developed an office automation system for Shanghai Cheng Kai Group, established a chain store management system for 600 2 1 century chain stores, and provided system integration services for Dingbang Lichi, the top property in Shanghai. With the continuous maturity of technology and the acceleration of social informatization, system integration and information technology services will surely become the main business income of AIA Broadband.

Wuzhou Broadband has been committed to the development of broadband on-demand users. Now Wuzhou Broadband has nearly 3,000 hours of programs for broadband users to order, which are updated in real time every day. With the transformation of Wuzhou Broadband from a content provider to a platform provider, Wuzhou Broadband has successively signed cooperation agreements with Ningbo Telecom, Heilongjiang Telecom, Shandong Telecom and Jiangsu Telecom, and plans to cooperate more closely with Shanghai Information Industry Co., Ltd. this year. Occupy Shanghai's 300,000 broadband user market and continue to push forward the pace to the whole country.

China Police News: Social benefits and economic benefits go hand in hand.

China Police News is the first and only national police daily TV program jointly organized by Meiya Group Co., Ltd. and the Publicity Bureau of the Ministry of Public Security. Meiya Group is responsible for the daily operation, program production, distribution and advertising of the column, and a deputy director of the Propaganda Bureau of the Ministry of Public Security is fully responsible for the political orientation and business control of the column. Since the launch of 1 in June 2002, it has been broadcast daily by nearly 100 TV stations all over the country, including 9 provincial TV stations. Meiya Group has also set up a professional production and sales team. At present, the influence of this column is increasing day by day. Director Sun Mingshan of the Ministry of Public Security mentioned many times in his report on the public security system that "China Alert" is a regular army under the leadership of public security organs all over the country, and has issued many official documents and notices, asking for cooperation in various work. In 2003, we will continue to straighten out the system and mechanism of program operation to make the process smoother.

In 2003, "China Police News" will increase advertising, and at the same time accelerate the landing progress in Beijing and Shanghai, so that the economic and social benefits of the column go hand in hand.

After several years of accumulation and development, with the help and care from all walks of life, the correct decision of the company's leaders and the efforts of all employees, the company's various businesses have shown a thriving trend, and their development has become increasingly mature and steady. In the future, AIA Group will focus on several major projects, such as audio-visual services, outdoor advertising, broadband services, and China police TV programs. , consolidate advantages and market leading position, constantly enhance core competitiveness and improve economic efficiency.