Join hands with Neusoft Ruichi Honda China to write a new era of intelligent travel.

"If you are not careful, you will witness history."

From novel coronavirus, which swept the world, to fires in Australia, locusts in Africa, and four blows in the US stock market in two weeks, the start of 2020 was extraordinary, which made many netizens lament that they had become witnesses of history.

The impact of the epidemic will eventually pass, but the pace of changes in the times has never stopped. Facing the new era of the rise of 5G and the rapid development of automobile modernization, whoever can grasp the pulse of the times and take the lead in layout will gain a certain competitive advantage and be in a leading position in the competition in the new era.

Facing this new era of fission, the far-sighted Honda has already aimed at this opportunity, taking the lead in the layout in China, where 5G communication and the new four modernizations are quite advanced, from the previous research and development of electric vehicles to the exploration of car enjoyment, and now to the deep binding of intelligent network. Honda? The layout in China market is getting deeper and deeper. ...

Such a deep focus on the China market will not only strengthen Honda's competitiveness in the field of "software", but also realize the dual evolution of "software and hardware", which will serve Honda? China's support of 2 million vehicles will provide a good sample for Honda's expansion in the global market and contribute to Honda's huge competitive advantage in the coming new era.

The Vision of the Fission of the Times —— Honda

The warp and weft of the times are hidden in change, and the trend of 5G vacillation is becoming clearer and clearer. All competitors are standing at the same fork in the road. At the turning intersection, all beings are equal. Whoever touches the pulse of the future first is more likely to become a new game maker in the era of intelligent interconnection. In China, the Internet soil will be turned into the "last battlefield", and the victory or defeat will be fought here.

Times make heroes, and the visionary Honda stepped on the pulse of the times and carried out reforms in the China market.

June 10,? Honda Technical Research Industry (China) Investment Co., Ltd. (hereinafter referred to as Honda China) and Neusoft Ruichi Automotive Technology (Shanghai) Co., Ltd. (hereinafter referred to as Neusoft Ruichi) * * * Both parties announced that they will jointly establish a new joint venture company-Hainaxinsi Zhixing Service Co., Ltd. (hereinafter referred to as Hainaxinsi; English name: Hynex? Mobility? Service? The company? Ltd .).

The registered capital of Haina Xinsi is RMB 300 million, of which Honda China holds 565,438+0% and Neusoft Ruichi holds 49%. The new company is headquartered in Dalian, Liaoning Province, and will start operation on July 65, 438+0, mainly for promoting Honda? The upgrade of automotive intelligent networking technology and service based on CONNECT will create a brand-new mobile travel experience with innovative value for consumers.

This is not the first cooperation between Honda China and Neusoft Ruichi. As early as September 20 17, the two sides reached a cooperation agreement to develop electric vehicles, and then signed a cooperation agreement at the end of 20 17, and the two sides began strategic cooperation. Not only that, Honda China also enjoyed the new energy vehicle technology of business company Ruichi from Neusoft Ruichi.

As we all know, Neusoft Group is a leading IT solution and service provider in China. Neusoft Ruichi, a subsidiary of Neusoft Ruichi, takes automobile technology as the core, and provides intelligent products, technologies, services and overall solutions for global vehicle enterprises in the fields of intelligent network connection, automatic driving, EV power system, travel service and vehicle networking safety.

Different from the previous "simple cooperation" between Honda China and Neusoft Ruichi in the field of electric vehicles and automobiles, in the field of intelligent network connection, the two parties directly set up a joint venture company, and Honda China has the absolute right to speak. This layout shows that both sides attach great importance to the research and development of intelligent networking, and that Honda will focus on the China market in the future smart car field.

"I am very happy to carry out strategic cooperation with Neusoft Ruichi in the field of automotive intelligent networking technology and services. Honda has been aiming at expanding the pleasure of customers' mobility and life, and realizing FUNTEC through product and service innovation. World. So far, Honda and Neusoft Ruichi have a good cooperation foundation in the field of electric vehicle R&D and * * * travel. This cooperation will further integrate resources and technological advantages, accelerate technological and service innovation in the field of intelligent networking, and bring more fun to mobile travel. " Katsumi Inoue, executive director of Honda and minister of China, said this.

From the research and development of electric vehicles to the enjoyment of travel, and now to the intelligent network, the "interaction" between Honda China and Neusoft Ruichi has become more and more frequent, and Honda's attitude of gradually tilting towards the China market in emerging technologies has become more and more obvious. This result is not only because China is a higher sales market for Honda, but also because Honda smells the growth potential of China in the future smart car field. Its positive embrace of the China market is the best proof of Honda's foresight.

The establishment of the joint venture between Honda China and Neusoft Ruichi, Heiner Xinsi Zhixing, not only means that Honda will form its own unique competitive advantage in the fields of unique intelligent travel experience, intelligent networking technology and services, but also accelerate the joint venture brand to occupy the intelligent market in China. Such a demonstration will surely become an important node in the development history of smart cars in China and be remembered by the world.

From China to the world.

Frequently joining hands with Neusoft Ruichi, and making more and more in-depth moves, fully shows that Honda is not waiting for the times to give it in this torrent of global changes, but has already made preparations for this transformation war, which will be helpful for the full, orderly and in-depth focus of the China market? Pave the way for Honda's future development.

Focusing deeply on China market is an important measure of Honda's localization strategy in China, which means that Honda is deepening and accelerating its understanding of young consumers in China. In the future era of smart cars, whoever can realize the channel vibration with consumers will get more chips to serve the market, and who will have the advantage to win the top spot in the market.

More importantly, China's booming Internet soil has also given Honda the opportunity to test and improve. China will upgrade the technology and service of automotive intelligent networking with CONNECT as the main body, and its adaptability will be improved. The experience of intelligent travel has been verified in the huge China market, and in the near future, it will further feed back the global market with a more stable and advanced attitude.

As the pioneer of global smart cars, China is in the forefront of the world in terms of new energy vehicle market and vehicle interconnection. On the one hand, this achievement is reflected in the rise of new car-making forces such as Weilai, Weimar and Tucki. On the other hand, it is also reflected in the collective entry of BAT into the automobile industry. Its combination with the traditional automobile industry provides strong scientific and technological support in the fields of car networking and autonomous driving, which makes independent brands in a generally leading position in intelligence.

Faced with this situation, Honda actively complied with the development trend of China market, took the lead in localization reform, and cooperated with Neusoft, Alibaba? AI？ Laboratory, Iflytek and other domestic excellent IT companies cooperate to accelerate the promotion of Honda? Development and upgrade of connection system.

At the same time, based on this vision, develop and upgrade the second generation Honda? CONNECT was officially put into use on 20 19. The system has enhanced navigation functions such as real-time congestion information, and can control the system according to intelligent voice recognition, and make online electronic payment through Alipay. At the same time, vehicles equipped with this system can also enjoy each other's position.

Honda actively combines local superior resources, carries out open innovation and promotes technological upgrading in the fiercely competitive China market of the "new four modernizations", which shows Honda's development road from China to the world on the road of intelligence to a great extent.

Today, Honda has further accelerated the upgrade of smart travel experience, and the joint venture with Neusoft Ruichi is the best proof. With the operation of the new joint venture Heiner Xinsi, Honda? CONNECT will gradually realize the future upgrade vision of "more connections", "more intimate assistants" and "smarter growth", further narrowing the distance between cars and consumers.

Under the background that many joint venture brands are not eye-catching in the field of intelligence, Honda? The continuous evolution of CONNECT will not only greatly enhance Honda's competitiveness in the China market, but also provide an important model for the development of the global market. The successful experience of China market will also be quickly copied to the global market, which will not only push China to the world in the field of intelligence, but also bring a more perfect car experience to consumers in the global market and help Honda achieve a new leap in the global market.

What's more, the change from "China" to "global" means that Honda is changing to "Big Honda" in the split of the times. At the time of the fission of the intelligent age, it will act as the executor of future technology in this torrent and lead the new trend of intelligent travel.

Text/Wei Jinqiao? Xu

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.