Tang's work experience

The process of building colorful life brands

Shenzhen Color Life Service Group Co., Ltd. was established on June, 2002 18. It is a scientific comprehensive property service operation group integrating property services, hotel management, building intelligence, asset operation and community value-added services. The concept of color life service mode was born in an accidental opportunity of elevator advertisement. In 2000, Tang, who had not entered the colorful life at that time, met a person named Zhang who maintained the elevators in the community 1 1,000 by chance, and the concept of developing and utilizing the resources in the community came into being.

At that time, the person in charge proposed a brand-new advertising cooperation project to Tang. According to the concept elaborated by the person in charge, the elevator in daily life is not only a means of transportation, but also contains unlimited business opportunities in this seemingly ordinary means of transportation. At this point, a pioneering elevator advertising model began to prevail in the industry. There are still many elevator billboards designed by Tang at that time.

At the same time, a property service reform triggered by elevator advertisements is quietly going on. Don has great dreams. As a farmer, he deeply understands the hardships of farmers and the benefits of high technology to traditional industries. Science and technology are the primary productive forces, and how to use the progress of technology to promote the improvement of work efficiency is the key to all problems. Don is a rural child. He has been doing farm work since he was very young, and he can appreciate the hard work of transplanting rice by hand. Now transplanting rice seedlings means throwing them on the ridge. The worst thing about an acre of land is that it yields 1,000 kilograms per mu, which is easy and normal. This incident made Tang deeply realize the power of science and technology, which is the primary productive force. In order to do a good job, how to use the progress of technology to promote the efficiency of work is the key.

Keep pace with the times and push the technology mode.

Tang's leadership ability is embodied in his keeping pace with the times. He has long realized that in the Internet age, in such an information society, the property industry should also change.

He said: "We are always thinking about what kind of security guard I am, whether I am enthusiastic or not, and whether I am diligent. This problem is just like when we studied whether the seedlings were inserted correctly or not. Of course, from the technology and conditions at that time, it is necessary to ensure that the seedlings are inserted correctly and straight, so that the seedlings can grow well. Under that technical condition, our door is guarded by this security guard. Then, the image and attitude of our security guards certainly determine the quality of this work. But if our doors are controlled by new technology, think about it. Let's study whether the security guard stands straight, how is his service attitude and whether he has a strong sense of service. Is it still valuable? No value. "

The colorful life mode, a new innovative property management mode in Tang Dynasty, is a brand-new property innovation mode based on today's Internet technology, Internet of Things technology and cloud computing technology. Tang pointed out that the biggest gold mine of property management is community resources and community owners.

In the chat with friends in the newspaper, Tang found that the main business of property management does not need to be entangled in not making money, but property managers can explore new business models through high-quality management and service. The biggest advantage of property management is that it is closer to the customers and needs of any industry than any other industry.

Tang began to study how to transform these advantages and resources into the benefits of property management companies.

He proposed to connect the massive community resources with the Internet, and turn the resources into the profits of property service enterprises. It is based on this idea that colorful life was born. In 2002, Tang left his original work unit. At that time, I was a consultant to Chairman Pan in Fantasia, and chatted with Chairman Pan about my initial community service model, and came to the conclusion that property management will be more valuable than real estate industry in the future. There are several reasons. The first is that the property management industry is purely incremental. There are nearly 30 billion pure properties in China, and there are more than one billion square meters of incremental properties in China every year. This is different from real estate. Second, property management involves all aspects of the people. It is very likely that real estate will become a part of property management, which is only a part of owners' consumption, so property management can be completely infiltrated.

After reaching a consensus with Pan, chairman of Fantasia, Tang began to explore such a brand-new road of property services.

There are also many problems in the process of preliminary practice. It was in difficulties and detours that Tang slowly groped his way to today step by step.