Company mother's day activity planning scheme

Company Mother's Day Activity Planning Plan Part I

Although Mother's Day did not originate in China, maternal love is great. Using the special time node of Mother's Day (20 19), the company can organize activities to create a positive image for the company in addition to marketing. Next, I will bring you an example of a company planning and organizing Mother's Day activities. I. Theme of the event

Gratitude is a fine tradition of the Chinese nation. The primitive state of "crow feeding back" makes us realize that as an important witness of human beings, there are always countless emotions supporting us in the warp and weft of life. If you can untie them one by one, you will find that more than 60% belong to your mother. Finally, we have a chance. How can we eulogize them?

Second, the activity time

May X to May X

III. Contents of activities

Looking for a special mother.

Activity Description: During Mother's Day, among the loyal customers of the company, we look for 10 special mothers who were born on the same day as the company (XX, X) or were mothers on the same day in the same month as brand directors, and get a special gift (in addition to a gift, we are also invited to participate in the "Mother's Day, Love Mother's Month" large-scale party).

Object: All women who buy XX products in XX stores or counters before May X (birthday is May X, or children's birthday is May X) will have the opportunity to receive honors and prizes.

Steps:

1.On April 26th, the soft article "XX will implement brand social supervision system" was released (release media will be determined separately).

2. On April 28th, the advertisement "Real Mom Series" was released to promote the brand with the tasting activities of 38,000 people in the company.

The second part of the company's mother's day activity planning plan

I. Activity Background The second Sunday in May 2020 is Mother's Day. As a festival to express love to mothers, it is often replaced by a fast-paced life. Because of poor expression, many people often don't know how to express their love for their mothers. Maternal love is the greatest love in the world. In such festivals, we hope that people can slow down their lives and express their love and blessings to their mothers with us.

Second, the purpose of the activity

1, create a warm Mother's Day, enhance the company's image, publicize the company's corporate culture, and be grateful.

2. Promote takeaway channels

3. Collect customer information and establish a database for future marketing.

Third, the activity time

May x, 2020

Fourth, the activity address

Xx pizza gaoxin branch, xx branch, xx branch

Verb (short for verb) is the theme of the activity.

Mom, pizza represents my heart.

Activity of intransitive verbs

Customers who sign up for the xx Mother's Day event "Mom's Pizza Represents My Heart" will receive free pizza made by themselves, and customers whose mothers have not arrived will receive free home delivery (xx only), and those who enter the store will also receive a mysterious gift.

Seven. Activity flow

1, log in to "Mom's Love Wall"

2. Sign up customers to make love pizza for their mothers.

3. Send mysterious small gifts (exquisite greeting cards) after meals.

Eight. Campaign slogan

Mom, you ask me how much I love you? Xx pizza represents my heart.