Opening report of poster design

The so-called poster, also known as? Poster? Or posters, which belong to outdoor advertisements, are distributed in streets, cinemas, exhibitions, business districts, airports, docks, stations, parks and other public places. And are called. Instantly? Street art

? Impression of porcelain capital? 、? Made in China? Advertising poster design Part 1: 1. The purpose and significance of the project.

1.

Posters are a powerful way of information dissemination, which can be divided into political posters, social welfare posters, cultural posters and commodity posters according to the audience. Among them, the proportion of cultural posters in poster design is increasing, and its design requires distinctive themes and unique creativity. In the creation of posters, we should first pay attention to the rational use of its constituent elements, such as graphics, characters, colors, etc., and also need to express them reasonably according to the theme and content of the posters. Secondly, in the design of posters, there should be a reasonable layout structure, with the law of composition and distinctive characteristics of the times. From the overall effect, there should be some visual impact and persuasiveness. Creativity should be relevant, and posters with impressive themes belong to the category of cultural posters.

(1) Ceramic art is a traditional national art in China. Many people don't know enough about the ceramic culture of China traditional national art, and people pay little attention to it. ? Impression of porcelain capital? The design of a series of posters aims to publicize the national art of China, let more people know about the culture of porcelain capital and attach importance to the national art of China. The second is to apply the elements of national characteristics to the poster design of urban impression theme, which can publicize national culture and let people know more about Jingdezhen, the porcelain capital of China.

(2) Nowadays, more and more people blindly worship foreign trade products, while domestic products have no place in China market. GMC？ Made in China? This topic, first, is to awaken people's attention to domestic products; The second is to promote national culture.

2. Importance:

(1) in? Impression of porcelain capital? In the series of works, the cultural flavor will be stronger. I will combine the blue and white, the glaze red color, the plum blossom vase shape with the cheongsam with China characteristics, and combine the elegance of blue and white with the temperament of oriental women in China, considering from three aspects: shape, color and meaning? Impression of porcelain capital? . Let the audience know the porcelain capital and the culture of porcelain capital through a series of posters, and form them in their minds? Impression of porcelain capital? . Make people deepen their impression of ceramic culture. Let cultural posters have more profound significance.

(2) in GMC? Made in China? In the series of print advertising posters, I will combine the bar codes of manufacturers with modern characteristics and elements with China classical characteristics to spread the voice made in China and China culture to more people, and express it with distinctive themes and unique creativity. Made in China? Become the theme of high-quality logo. It embodies the combination of classical and modern, has the characteristics of the times and has stronger visual impact.

Second, the project development status and prospects:

Posters enrich people's visual and spiritual life while conveying information. The strong, concise and direct visual elements of posters are the unparalleled charm, and their appeal often goes beyond the limitations of words, time and space.

Cultural poster design is different from commercial advertising. It often promotes a certain culture through a wider range of ideas and has a strong cultural atmosphere. It shows people a certain culture through posters, thus promoting cultural exchange.

1. Development Status: At present, many poster designs of city impressions reflect the characteristics and element extraction of a city. Although from the perspective of picture appreciation, the elements are well extracted and beautiful, but the expression technique is relatively simple. The poster design of city impression should have some deeper meanings. As a cultural poster, it should be extended horizontally and vertically, so that the audience can think deeply after reading it. Only in this way can posters play a substantial role and reflect their own values.

2. Prospects:

(1) In terms of creativity, the concept is novel and unique, and the horizontal and vertical extension of creativity makes cultural posters more profound.

(2) In terms of characters, graphics, colors and other elements, the relationship between elements will become more and more reasonable, with distinctive characteristics of the times.

(3) Generally speaking, the update of design software and the improvement of printing level in the later period will lead to better visual effects, both in modeling and color. The overall effect will have a stronger visual impact.

Cultural posters will have a deeper meaning, let the audience think deeply after reading them, play a substantive role, and their own value will be higher and higher.

III. Main contents and requirements of the project

(1) Jingdezhen, as the porcelain capital of China, has a long history and a strong cultural atmosphere. Impression of porcelain capital? As a series of cultural posters, we should start from the characteristics of porcelain capital culture, promote Jingdezhen with blue and white flowers, plum bottles and other characteristics as the carrier, so as to achieve the purpose of popularizing porcelain capital culture, and let the audience know porcelain capital and culture through the series of posters, and form them in their minds. Impression of porcelain capital? .

Secondly, the poster should have unique creativity and reflect the impression of porcelain capital from three aspects: shape, color and meaning.

Third, we should have good visual effects of modeling and color. Let the audience have a deeper understanding from the color and shape? Impression of porcelain capital? .

(2)GMC？ Made in China? As a kind of cultural series poster, print advertising poster is also studied and created from the creative expression of poster. With posters as information carriers, the sound made in China will be spread to more people. First of all, it should be unique in creativity, from four great inventions to modern high-tech inventions. There are countless inventions made in China, so we should choose the representative image with China characteristics as the creative element; Secondly, we should have a sense of the times and embody it with distinctive themes and unique creativity. Made in China? Become the theme of high-quality logo.

Fourth, research methods, steps and measures

1, determine the topic stage 20XX March 1 to 8.

Understand the requirements and make a preliminary design plan with reference to the materials.

2. Access to information market research stage: March 8, 20XX to 15.

Investigate the target market through various channels and find the right position.

3. Creative conception stage 20XX March 15 to 26.

In creative conception, we should grasp the horizontal and vertical connection and extension of the theme, broaden our thinking, see the big from the small, and let cultural posters convey more information, which has more profound significance.

4. Sketching stage 20XX: March 27th to April 4th.

This stage is mainly about the creative verification in the creative conception stage. At this stage, several schemes should be designed in layout arrangement, and the optimal design scheme can be obtained through comparison.

5. The computer production stage is 20XX from April 4th to April 18.

After the sketch drawing stage, the optimal design scheme is initially made by computer, and the hand-drawn sketch is displayed in the form of electronic draft.

6.20XX revised and finalized from April 18 to May 8.

After the early computer production is completed, we should carefully scrutinize and study the three important elements of the poster to achieve the best combination of words, colors and graphics, so that the works can achieve the best visual effect and have a strong visual impact. And choose the appropriate advertising language.

Real estate poster design Part II: 1. The research purpose and significance of this topic:

In the information age, with the intervention of new concepts such as human life style, thinking guidance and emotional expression, the laws once used in visual communication design are gradually being broken, and human beings are trying to find rational visual space in the cross-century mileage. Personalization, diversification, nationalization, internationalization, green design and humanized design? Faced with the impact of the new technological revolution and the mediocrity and stylization of design, designers have to face the reality and let their design concepts and thinking be baptized by the information age.

2. Development at home and abroad:

Now there are more and more graphic design companies in Shanghai, and the prospect of graphic design industry is still very good, because no matter what enterprises need corporate image and corporate vi design, such as corporate brochure design, business card design, poster design, flyer design and so on.

Graphic design is widely used in society. As long as there is a market, advertising is needed, and graphic designers need to do some dm single design, leaflets, 30% discount design and so on. As long as there are readers, it is necessary to design and edit newspapers and magazines; As long as there is a shopping mall and a platform, you need poster and signboard design ... Thus, the graphic design industry occupies a very important position.

Although the competition of graphic design companies is becoming more and more fierce, it is also helpful to improve the level of graphic design in this fierce competition. Customers pay attention to service quality, and competition also makes graphic design companies more responsible and professional.

The influx of graphic design companies has also increased the demand for talents. According to the different technical level of graphic design work, the requirements for graphic designers are getting higher and higher. Of course, only high-quality talents can create high-quality services!

3. Feasibility analysis of achieving the expected goal

With the acceleration of global economic integration and the deepening of China's economic system reform, on the one hand, we need high-level innovative talents, on the other hand, we need a large number of high-quality technical and skilled senior talents who are literate and knowledgeable and can transform advanced scientific and technological achievements into practical productivity. Paying attention to and developing vocational education has become an urgent requirement for all countries in the world to improve the quality of workers and realize modernization. Because our country started late in this field, there is a great demand for professionals in this field and the prospects are very broad. In order to better understand the market situation and talent demand of this major, we mainly conducted market investigation and analysis from three aspects: interior decoration and display design, advertising design, artistic design of web pages and magazines.

4. Contents, key problems and solutions to be studied.

Logo is used to express the brand's unique character, and it is also a unique mark. In order to make consumers understand the unique quality, style and emotion of the brand, the logo must be unique, novel and unique, showing the unique personality of Yongan Jin Fu Real Estate.

The logo design of Yong 'an Jin Fu is based on the streamlined building of Yong 'an Jin Fu Real Estate developed by Shenyang Yong 'an Development Co., Ltd., and the designed brand logo is mainly based on the intersection of three crescent shapes to reflect the unique streamline of Yong 'an Jin Fu Real Estate. Although the poster of a real estate is only one page, it represents the quality and style of a real estate like a business card. Putting pictures of real estate in Yong 'an Jin Fu real estate poster also needs to put some elements of aristocratic life to create a high-quality artistic conception. It's as simple as that, conquering customers with creativity and attracting customers' attention, which is exactly what I want to do.

5 research methods, means, working conditions (such as reference books, experimental equipment or experimental environment conditions, research, computer-aided design conditions, etc.). ) and solutions.

The logo design of Yong 'an Jin Fu is based on the streamlined building of Yong 'an Jin Fu Real Estate developed by Shenyang Yong 'an Development Co., Ltd., and the designed brand logo is mainly based on the intersection of three crescent shapes to reflect the unique streamline of Yong 'an Jin Fu Real Estate. The color of the logo is designed according to the color of Yong 'an Jin Fu Building. The colors are mainly white, light gray and orange, and the three colors are mainly orange, with white and light gray as the collocation, which reflects the unique color collocation of Yong 'an Jin Fu property. Logo color: M:50 Y: 100 K: 15. Under the sign? Yong 'an Jin Fu Phase I and English words? Font: Founder Northern Wei Dynasty regular script simplified, color: M:50 Y: 100.

Everything is made by photoshop 3, and the fonts are in Founder Font Library.

6. Work plan and timetable

There are three schemes for the poster design of Yongan Jin Fu. The poster design styles of the three schemes are different, and the color matching is also different. The design of these three posters can reflect the design concept of Yong 'an Jin Fu, with the theme of "Climbing to the top of the mountain, watching the water and cherishing the world". The first design is black and white, the second poster is red and yellow, and the third poster is mainly green and black. The themes of three poster designs are:? Reach the mountain, see the water and cherish the world. The 800-acre Shang River, a treasure trove of geomantic omen, is China with a history of 8,000 years. ? Text:? From sheltering the joy of the world to owning a spiritual mansion in the future, China's residence has changed four rhymes. Architectural quality, living environment and life taste are the three evaluation principles of the fourth generation housing, and they are the peak of modern human life. Real estate projects that meet the above indicators are not beyond the reach of any developer. Shanghe Village, the classic masterpiece of the fourth generation of famous families, is worthy of the name and is of course popular. ? The specific contents of Yongan Jin Fu real estate (including: total construction area, floor, apartment type and property), as well as the developer's consultation telephone number, ordering telephone number and location road map of Yongan Jin Fu real estate are marked below the poster.

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